In order to stand out from the pack, the role of marketing for the economic development is incredibly crucial. Thanks for all these technologies and the internet, there are many effective marketing options at your disposal. Nowadays, Marketing has acquired an important place & role in the economic development of the whole country. It has also become a necessity for everyone to attaining the object of social welfare.

As a result, marketing is considered to be the best and most important activity in a business enterprise while at the early stage of all the development of it and it was considered to be the last activity.

The role of marketing in economic development is – specifically “inbound marketing” – And it is important because it focuses on showing investors what you have to offer and attracting them through your genuine appeal to their unique wants and needs.

5 Strategy for the Role of Economic Development

1. Attract Customers

First, attract visitors through content, then convert those visitors into customers. After then, Close the deal with your customers and, finally, delight them so they return again, or recommend your business to others. This is the process of inbound marketing, an incredibly useful marketing technique for businesses in the online world.

2. Good Website Design

Content is what that drives web traffic to your website. Good websites answer investor questions and guide them towards the content they’re looking for. Keep website design simple, attractive and innovative. A good website design should connect to visitors.

3. Start a Business Blog

For this, you have to start a blog. Business blogs are relatively easy to set up and maintain, a must for any modern business with a good inbound marketing strategy, and one of the most effective marketing options for economic development organizations.

4. Join Social Media

The role of social media in economic development is modern marketing campaigns can’t be overstated. In fact, not only should economic development organizations be active on social media; it’s increasingly becoming the case that an organization must be active on social media. Research suggests most people expect a business to be active on at least 3-4 social media platforms.

5. Start An Email List

A simple email newsletter is a great way of improving leads and revenue. Segmented email lists and personalized email lists will boost open rates even further. Plus, email newsletters clearly outperform social media marketing when it comes to eyes on the content.

Lead Nurturing, Marketing

Lead Nurturing Strategies To Increase Your Sales

February 23, 2019

Lead Nurturing Strategies is a Process of developing a relationship with buyers at every stage of the sales funnel and through every step of the buyer’s journey. Also, Lead Nurturing focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Lead Nurturing Strategies helps you to convert your inbound traffic into real sales. Therefore, lead nurturing Strategies is supposed to guide potential customers through the sales process while developing strong relationships at the same time.

Lead Nurturing Strategies

Effective Lead Nurturing Process

1. Acquire Leads:-

Begin by attracting leads Nurturing Strategies to your website by generating engaging content that can be shared throughout your various marketing channels. Create content about your business in the form of eBooks, blog posts, white papers, photos, infographics or whatever else that would fit your business and your audience.

2. Nurture Existing Leads:-

Once a lead is a part of your lead Nurturing system or email list, it is important to continually nurture them to ensure they move through the sales funnel when the time is right or to encourage another purchase.

3. Score Each Lead:-

A valuable lead is one that is interacting more with your business online whether they are downloading more content or viewing more web pages as compared to other leads.

4. Pass Along Leads to Sales:-

The lead generation process of reaching leads, retaining interest, nurturing leads to prevent them from dropping off and establishing their desire to interact with your company is the focus of the marketing team.

5. Evaluate the Lead Generation Process:-

The entire lead generation process should be under scrutiny by your team to ensure that it is as effective as possible in bringing in new leads, nurturing them, converting them into customers and retaining those customers over time.

Lead Nurturing Strategies

How to Choose Leads For Lead Nurturing Strategies:-

If you’ve implemented a reliable lead generation process, then perhaps many of your leads are qualified. But, remember that not all leads are the same. They come in as leads at different stages of your sales funnel and at varying levels of readiness to buy. Lead nurturing takes time and some investment in content marketing and sales automation. For it to be effective, you have to know your audience. Also, Know exactly which leads are the best fit leads, and devote more of your time nurturing these.

Lead Nurturing Strategies The best way to get to your best leads is to develop a data-backed lead scoring strategy. Also, lead scoring, you rank leads according to their perceived value, based on their information, interests, and actions. The data you need here are easily accessible, such as demographics, firmographics, and BANT. Many of these can be searched online. So, you can implement simple subscription forms for access to your gated online content.

Your lead’s online behavior and actions can also tell you where they are in the sales funnel. For instance, reading blog posts puts them on top, at the early stages of the funnel. Signing up for demos or requesting for quotes places them closer towards the bottom. Assign higher lead scores for actions that indicate readiness to purchase.

Lead Nurturing Strategies Increase your Sales:-

1. Lead Fit:-

A lead fit outlines how a particular prospect meets the criteria of your ideal target customer. Because This will define from the start of the buyer’s journey to whether or not a person is worth pursuing at all. It’s three categories-

Demographic
Firmographic
BANT

2. Interest:-

The best way to evaluate people’s interest in your product or service is to track your brand’s overall behavior. So, Do your prospects visit your website often enough? So, Do you have any type of engagement with them on social media? You will have to attribute each of these behaviors with a scoring number.

3. Behavior:-

If you carefully monitor the lead’s behavior, you will get valuable data on whether or not he/she is sincere about buying your product. Furthermore, you need to assign high values to behaviors such as filling an opt-in form and downloading your lead magnet.

4. Timing and Buying Journey Phase:-

Ranking the buyer’s quality will help you decide the stage of your sales funnel that the person can reach. So, Give higher scores to people that are constantly on your product pages, pricing package pages, and the ones that want to conduct a product demo.

5. Company Size and Budget:-

Finally, If you’re in the B2B segment, you have to carefully assess every single company that left its credentials in your landing page opt-in forms. Therefore, everyone wants to buy from you, perhaps they only want your lead magnet (ebook) to learn more about your business process and tactics.

Marketing, Marketing Automation, Successful Marketing Campaign

5 Reasons Why Your Business Needs Marketing Automation

December 18, 2018

Why Your Business Needs Marketing Automation

Marketing automation is a game changer when it comes to generating leads, conversions, and sales. but, only 5% of the organizations are currently using this tool (source: VentureBeat).

Marketing Automation is very useful at this time. Many companies are uncertain whether marketing automation is for them and if it may indeed have a big effect on their enterprise.

In this blog, we share with you Why Your Business Needs Marketing Automation

5 important reasons why you have to don’t forget Marketing automation:-

1.Connect the digital dots of customers and deliver a unified experience:

The manner we stay, shop and look for data has rapidly changed over the years and the use of more than one device is not an exception but a rule that governs the world these days. This fundamental shift in client behavior and the ever increasing expectation of records on demand requires companies to track clients across multiple channels, send enormously choreographed cross-channel campaigns and create a regular consumer experience. Marketing automation does this great thereby bringing in uniformity in all your digital advertising and marketing efforts.

2.Personalize and stay relevant:

The rulebook of advertising and marketing needs you live relentlessly relevant if you want to achieve achievement. It’s that one single differentiator between achievement and failure. Personalization maximizes relevance and drives responses and relationships. the use of a tool like marketing automation, we are able to smartly get consumer insights (right from demographics to client behavior and interests) and send out a highly focused and personalized message to the right client at the right time. 66% of marketers report that improved targeting and personalization are the top advantages of marketing automation. (source: a nation of Marketing-Automation 2018).

3.Improve ROI:

In a country like India, wherein budgets are allotted only on the basis of ROI, what companies look out for is a system that will assist generate revenue. And in relation to generating revenues, the no different tool gives the kind of returns like marketing automation. It offers actual-time actionable metrics that provide key insights into business health and aids in higher decision making. In reality, top businesses indicate that their maximum compelling purpose for implementing marketing-automation is to increase revenue (source: Gleanster).

4.Meets your business goals:

All organizations big and small need marketing automation. For a startup, the only important thing is growth. working on a shoestring budget where the sales rep doubles up as a marketer as properly, startups need marketing automation in order that they have the technical benefit to develop the excellent list, create awareness and promote the products. there are many affordable marketing automation tools that startups, small and medium organizations can use for their marketing desires. For large organizations, advertising and marketing-automation provides a wealth of insights into the big facts and simplifies the lead procedure.

5.Reduce the Long sales cycle and improve lead management:

The average income cycle has extended 22% over the last 5 years (source: Sirius selections) and buyers now take time to educate themselves with the intention to make informed decisions. The lengthening sales cycle is a developing concern that organizations these days face as it does not simply drain time and resources, it also results in lead loss along the way. but with advertising and marketing-automation, you could structure your lead procedure flow and nurture leads basis behavioral triggers and shorten the sales cycle.

Marketing, Marketing Automation, Successful Marketing Campaign

Marketing Strategies to Increase Business Referrals

December 12, 2018

many marketers forgo referral programs altogether, and those who have referral programs often struggle to get them off the ground. Whether you have a formal referral program in place or not, your business probably already has new customers coming in via word of mouth marketing. By exploring these opportunities, you’ll find yourself in a gold mine.

After all, when someone comes in as a referral, much of the hard work has already been done. Someone else, probably a happy customer, already provided you with credibility and a sense of trust, both of which are needed for creating a sale.

Here Are Some Marketing Strategies to Increase Business Referrals

Go the extra mile for subscribers, prospects, and customers

Anytime someone interacts with your business, they should have a good experience. When you provide exceptional experiences, people take notice. When people take notice, they tend to talk. This talk causes referrals.

So, if you’re able to fulfill a client’s needs, that’s great. If you’re able to go above and beyond, that’s even better. By going above and beyond, you set yourself apart from all the noise that surrounds you.

Improve your customer support experience

Obviously, customer service plays a major role in every business. People like to be heard, and they like their problems to be solved. One of the best ways you can encourage referrals is to provide top-notch customer support.

Here are some easy ways to make sure your customer service is in tip-top shape:-

Be responsive

Make sure you’re staying on top of things. Don’t let customers comments and questions go unanswered for too long. Stay aware of what’s coming in, and what’s going out in response. As long as you show a little flexibility and sympathy, customers will be more understanding when there are issues.

Be sincere

The more sincere you are, the better chance you have to make a customer happy. The tone you use, and the way you act towards a customer, can either make or break their experience. If you’re too pushy, you may come off as being insincere. Find the balance, be respectful, and be helpful.

Be consistent

Create repeatable processes so that all customers are getting equal attention. Set some standards for customer interactions. Make sure you have customer ticketing software in place that helps make things easier.

Build relationships, as people refer people

Undoubtedly, people refer people and not necessarily the business. That’s why it’s essential to build relationships with your customers.

This is especially important if you’re dealing with customers on a one-on-one basis. You need to make sure you’re doing a good job of listening to the customer and making them feel comfortable.

Personalize your interactions as much as you can

The more you can personalize the experience for the customer, the happier they’ll be. Whether that’s remembering information about them, reminding them of something important, or sending them a well-timed promotion, personalization shows customers that you care.

Don’t be afraid to Ask

Even though referrals often happen naturally, it can be difficult to get people to think about you after they leave. That’s why you should always ask for a referral.

In general, customers are usually happiest post-purchase, so this is a good time to ask for referrals. For example, an e-commerce store typically asks for referrals their thank you or receipt pages. This process can be automated, making it easy for you.

Conclusion

Mailcot Suggest Best Marketing Strategies to increase referrals, Marketing Solutions, Improve customer support experience. We Provide Best Email Marketing Services, Marketing Automation Services, IVR Services, Missed Call Alert Services, Bulk SMS Marketing Services, OTP SMS Services, Voice Broadcasting Services and All of Digital Marketing Services

Marketing, Marketing Automation

Marketing Automation for any small Business

December 2, 2018

Without the benefits of marketing automation, small businesses will always struggle to survive in a customer-centric environment. The truth is that the key to development is not the best product or services. It does not even have pricing strategies, nor is its customer service. This is customer experience. It is able to connect with customers, gives them what they want, and people feel special. It is a personal touch, capable of pulling out successful companies – even with the help of technologies such as large enterprise operations – Email marketing automation.

Without Marketing Automation, you always remain at the mercy of your competitors’ business and marketing decisions. With it, you have to do a lot because you will have the tools for which you need to increase and maintain your business. Take a look at the benefits of small businesses having experience with marketing automation.

Some benefits of Marketing Automation & Email Marketing For small businesses

Personalization will get more Attention

Personalized emails provide six times more transaction rates and result in higher free rates of 29 percent. 79 percent of consumers claim that if they are personalized to reflect the previous interaction, then they are more likely to engage with the proposal.

78 percent of internet users say that relevant material promotes equality that they will buy. With the marketing automation software, you can split into groups to help customers send and share relevant content only.

You can also manage emails with specific customer data including your name, preferences and transaction history. In this way, you are a debtor individually that they may be interested. Which means, they are more likely to answer.

Access to Insightful Customer Data

What do you know about your customers’ wants and needs? What are their barriers to making a purchase? Do you know when their expectations change?

With the right marketing automation platform, you can collect, organize, and analyze your customers’ data, offering a wealth of information at your fingertips. You can then use this information to create better buyer personas and to continually update them, to make smarter business decisions, and to create a better customer experience.

Enhanced Customer Experience

Getting customer experience right goes far beyond personalization. It’s about knowing what’s relevant to your customers. What channels they want to engage through. And what they expect at each touchpoint along the customer journey.

Any big brand marketing expert will tell you, delivering a customer experience your buyers can’t resist isn’t easy. There are a lot of moving parts because you have to factor in different buyer stages as well as buyer segments – and what is trending in your industry right now.

That’s why marketing automation is not just useful for Customer Experience, it’s necessary. Marketing automation is the platform from which you send out relevant email marketing campaigns and personalized follow-up messages. It’s where you can track your online interactions and use A/B testing to learn what actions and what content resonates the most with your customers.4

Marketing Automation is Lead Nurturing Platform

With your marketing automation software, you can nurture the leads you’ve worked so hard to generate with your content marketing strategy and other demand generation tactics. The benefit of your marketing automation is that you are able to clearly identify elements of high-performing nurture content when you keep a close eye on open, click through, and conversion rates. When you can see what is working to convince your leads to convert, you can further those elements in other areas of your marketing.

Workflow Efficiency

A lot of small businesses jump into marketing automation in the first place for this benefit – more efficiency. With the right technology, you can streamline your workflows, get more done with fewer resources, and cut costs. And this is where your investment in software starts to pay off.

But, this is also the benefit you want to examine closely when deciding which marketing automation platform is right for your organization. Marketing automation tools are an investment. The trick to not overextending your budget is to identify what you need and start there.

Let’s Conclude

With the help of the right marketing automation software, you can convert more leads into customers and retain more of the customers you already have. Which means, your business grows and your budget expands. What’s more, you get to finally take control of every decision – and stop leaving the fate of your business in the hands of an insecure budget.

Email Marketing, Marketing

How to Market a Startup or newly Started Business?

November 28, 2018

Marketing for Startups

Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. New companies have to pay thousands a month in team salaries, office-leasing fees, raw materials, and other ongoing operational costs — all while struggling to secure enough revenue to stay afloat. They have to invest in marketing their product and services. So it requires a lot of money to market your product and give information to the people about that. Effective marketing doesn’t have to cost a lot of money. Sure, higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective — and low-cost — marketing strategies you can use to help your startup grow.

low budget marketing services

Here we will discuss few low-budget marketing strategies that will lead your business with high ROI-

Referrals

One of the best ways to market is to avoid marketing altogether; instead, create a system that lets your customers do the marketing for you. Consider the fact that people are four times more likely to buy a product when it’s referred to them by a friend.

Despite tech publication reviews, we still trust personal recommendations more than anything else. What’s more, establishing a referral program doesn’t cost much, and depending on how you structure it, might be entirely free. You could offer your current customers a discount on their subscriptions in exchange for referring a new customer

Content marketing

Content marketing takes many forms, but none require significant investment. The simplest approach is to manage an on-site blog, adding new content a few times a week that informs or entertains your readers in some unique and practical way. Infographics, videos, and podcasts all belong to the content-marketing category as well.

Email marketing

Email marketing remains one of the most cost-efficient marketing strategies around, with some sources claiming a return on investment (ROI) of 400 percent or more. As long as you have a good list and a steady but non-invasive stream of outgoing email blasts, you should be able to see a significant return on any time or money you put into it.

Email Marketing is the best way of marketing as the ROI is very high and fastest method to reach the customer. You can choose an Email Marketing tool like Mailcot to promote your services via email newsletters.

SEO

If you’re spending time writing articles for your content marketing campaign, you might as well invest in improving your search engine optimization (SEO). It might seem technically complex, but the reality is, with a bit of reading and dedication, you can easily understand the basics. You can go for an SEO Service provider like veetly and easily optimize your website so that whenever any user put a query to search engine he/she will get your website on top. SEO will allow you to attract high traffic to your site with low competition.

Social media marketing

Social media marketing isn’t something you can do casually, but it is freely available, and it’s something you can master if you invest the time. Start by establishing profiles for your business on major platforms like Facebook, Twitter, and Instagram. Flesh out your profiles, and start syndicating content that your target market would like.

Reach out to individuals, and make sure to stay connected. In time, you could grow an audience of thousands, representing an anchor stream of traffic to your site.

If you find yourself struggling with your business’s budget, don’t resort to cutting marketing out of the equation. Instead, find creative ways to build recognition for your brand and products that don’t require significant up-front investment.

Once you establish a stronger stream of consistent revenue, you’ll have more freedom to invest in bigger, more expensive strategies; or you can pour more resources into the top performers from your earlier experiments.

Marketing, Marketing Automation

5 Effective Ways to Market your Restaurant Online

November 21, 2018

The advent of digital technology has changed the landscape of the restaurant business (Restaurant Marketing) basically. Now the restaurant owners are not dependent on the traditional word of mouth in the restaurant market. It seems that most restaurants are taking advantage of digital media and mobile technology. Although some of these restaurants are receiving it properly, the majority are struggling to get their restaurant marketing strategy on track.

Restaurant marketing strategies

The success of any restaurant business bears down on its marketing strategies. So here we study the ways to market a new restaurant online.

1. Go Social

take advantage of social media platforms to promote your restaurant online (Restaurant marketing). There are tons of social media platforms out there so here’s my advice; when it comes to food, Instagram is King, Facebook is Queen and the rest are puns. The key to going social and churning in profit is posting top-notch food pictures and video clips. If you don’t know where to start, consider hiring a social media expert to give you valuable insight.

2. Get a website

Being a website for your restaurant business equals one food shop in every part of the world. If you want your restaurant to grow, you will need to find a professional website. A website opens up opportunities for a large market of consumers. It makes it very easy for potential and even existing customers to find you.

I know that you are thinking that there is a lot of work to put in the website but I believe there is nothing compared to reward work. In addition, you can choose to hire affordable professional website services to complete the work.

3. Do not Quit Email Marketing

Restaurant Email Marketing is another important strategy to effectively market your restaurant. There are two ways to increase your email list; By filling the forms individually to customers and getting them online to fill the form. I would recommend that you pay attention later because the world has become digital.

Email marketing is an effective way to “feed” your customers and get them back. Using email marketing, you can show new additions to your menus and other exciting offers. However, email marketing can be difficult if it has not been executed correctly. So if you are new to email marketing, do not fail to consult the specialist to find the best email marketing strategy for your restaurant.

4. Get listed on food applications

Due to the popular demand by consumers, many food applications have over the last few years. Now consumers have to go through boring directories or surf the web for long periods to find suitable places to eat. These days they have to install only one food app that points them to the nearest restaurant. Take advantage of this wave of mobile technology by partnering with food apps to make sure that your restaurant is listed. Getting listed on these food apps ensures that you do not lose potential customers.

5. Keep your online reputation in mind

Bad reviews, such as restaurants, do not destroy anything. I mean, who wants to go to a restaurant with “blend food” or “dead insect” review? If you do not have a good online reputation management strategy then all your efforts can be wasted online.

Online reputation for a restaurant needs to be answered from time to time to customer questions and answer both negative and positive reviews so that your restaurant can be featured in good lighting. However, if you have no experience with online reputation management; I recommend that you appoint an expert to deal with polishing your online reputation.

Uncategorized, Lead Nurturing, Marketing, Marketing Automation

Market Research: Why Your Product Launch Might Fail

November 20, 2018

According to market research launching your own product is a high-risk bet(Product Launch). You’re investing a lot of time and resources, yet, you don’t know if your groundbreaking idea is going to produce the results that are expected. It’s widely known that most product launch in today’s marketplace tends to fail.

Either way, it’s obvious that plenty of entrepreneurs commit a lot of mistakes when launching their first products. The reason? It’s not just one. In today’s post, you’re going to understand the reasons why most product launches fail and you’ll get strong insights that should improve your startup launch success.

According to market research here are 7 Most Powerful Reasons Why Your Product Launch Might Fail

Do you fail to understand the needs and desires of the market

Every successful business has become “successful” because they have fulfilled one important thing: they managed to provide value to many people. But before doing so, make sure that countless hours and important budgets were put into action. The key to offering value is understandable to understand and fulfill the problems, needs, and desires. If you are just launching your product, do not forget the market research process.

There may be anything by gathering market research surveys, talking directly to potential customers, or analyzing other big brands within the market. Without proper market research, you are going on the dark road. The destination is impossible!

Do you target the wrong audience

You can do your market research well, you can have a good product, and you can have the campaign to work and make progress. However, you may still fail to launch your product successfully because you are making a serious mistake: You have chosen the wrong audience to promote your product.

What are you targeting? Do you have a very specific description of your targeted personality? If you don’t, then I would advise you to make one before spending your budget. But the problem is how do you know what is the right target audience and targeted personality? This is an answer that only you can find out. You understand the concept of your product better than anyone else. Now, it remains that you are successful in identifying the right type of customer.

Overpricing and underpricing

Many startups fail because they give their products too much or too little. Value is an essential factor in marketing strategy because it is the only element that generates revenue. Many companies believe that because they are new to the market, they should reduce their product to attract attention. In many cases, if the product is cheap, then the customer will believe that quality is also lacking. Otherwise, how will it be sold for Penny compared to competitive products? The opposite option does not come without damages. If underpricing leaves the money on the table and damages the reputation of the brand, then the susceptible can also provide unsatisfactory results. Overpricing and underpricing are two such entities that are due to entrepreneurs who fail to understand the value provided with their products.

If you want to value your products correctly, then you need to carefully assess the value you are providing. Prices determine how much your product is affecting your customer’s life. Does this miracle work? Or the problem that resolves can be solved cheaply and in other ways? Ask a lot of questions by yourself and test the value of your product more than once.

Do you delay the development and launch of the product

Failure to launch your product in the right time frame can have a negative impact and the potential for business success may be less. As long as you put the plan into implementation, the needs and problems of your customers can be ended before what you’ve got while searching for your market.

Suppose you are a large Email service provider company who creates a wonderful social media presence before the actual product launch. You attract the attention of your followers by providing great content. In addition, you automatically show the results of your future product, a strategy that improves your brand’s reputation and trust.

However, you have already announced the launch date of your “final product” and the time has come. Since your followers already expect to be ready to catch the product, then you will harm your startup launch if you can not deliver. This is where many companies fail. They sell the product very well in the market, only that they can not distribute it on time. Apart from reputation, which is going to be damaged, you can “remember the train” as a change in the needs of the market or a competitive product has already taken the lead.

Wrong position in the market

Successful new products are affected by many factors. One of them is a brand positioning strategy. Every time you put a new market, you should get your unique price proposition and as often as you should focus on displaying it. Your unique value proposition makes you different from the competition. If your product is original and unique, then your brand position in the market should be quite influenced by what you can offer and others can not.

product launch

In that case, you have to try to find the right position. There is a whole situation process that you should follow. If you have already launched your product and it has proved to be a total disaster then it may be that you have not kept your brand and product offer properly.

Measurable marketing

Marketing is the sacred fruit of business. You can have a wonderful product that offers amazing benefits to the user. However, if someone does not know about it, then you are likely to get unimportant results. Before launching your product, you already have a marketing strategy. You have to understand that your target audience spends time, how they spend it, whom they spend with it, and so on. Apart from this, you have to come up with various marketing strategies that will serve more things:

brand awareness
Leeds will bring (customer, followers, etc.)
Will bring sales

These are the three criteria that you should look at while developing your marketing strategies and campaigns. The key to a successful marketing experience is that you never stop testing. Even if you lose a significant amount, even then you may be very close to finding a high ROI campaign that can move towards a better future.

The product does not deliver what it promises

Finally, the most important thing is that if the product does not deliver what it promises, it will be highly criticized. With negative reviews, your company’s rating will fall. When you consider the previous customer’s negative review, you will lose the trust of your potential customers.

It is also logical. Let’s say you buy a clock that promises water-proof features. Two weeks after wearing it, it stops working as it used to contact water. Will you buy it again from that store? Would you ever recommend that product to any of your friends? There is no answer.

marketing strategies and campaigns

And, if your customers are not saying good things about you, there is no way to create a chance in front of your competition. Soon, your sales will fall and you will start losing money.

Avoid all these to be real with the promise of your product. Do not lie to get profits. Make sure to distribute all your products to distribute them!

Summary!

As you probably know, making your product valid and popular is a difficult process that can take many turns. However, keep reminding yourself that it’s really worth it. Apart from financial independence, you will also improve the lives of many people (through the value of your product) and therefore will bring a greater contribution to the market.

Lead Nurturing, Marketing

What is lead generation: A Brief History of Lead Generation

November 19, 2018

Lead generation is simple in theory, but it’s definitely not easy to execute effectively. In fact, only 1 in 10 marketers said that their lead generation efforts are highly efficient and effective. Why do you think that is?

Well, 61% of marketers blame the lack of funding, staff, and other resources. But, is that really true? Is the lack of a decent budget and a dedicated sales team the only things stopping you from getting results with your lead generation efforts?

Not necessarily.

The sad reality is, the world is changing, marketing is changing and 90% of marketers are not. It’s tough to point at one magic reason why most lead generation projects fail, but it’s usually because of one (or more) of these mistakes:

They’re using the wrong strategy.
Their content is lacking.
Their landing page sucks.
Their follow-through isn’t good enough.

I know this is general, but don’t worry–I’ll dive into all of these mistakes and offer expert tips for how to solve every one of them.

A Brief History of Lead Generation Efforts

Lead generation is not new. It has literally existed forever.

In fact, it could be traced back to cavemen going cave-to-cave for recommendations on the best round-wheel to buy or the best cave drawing material to get (this is a very accurate recount of human history). It continued evolving generation after generation until cavemen became salesmen and cave-to-cave became door-to-door.

Throughout these years, we’ve seen how the methods companies generated leads have transformed drastically, usually fuelled by new technologies.

We’ve seen the billboard era take over the marketing world in the 1800s. TV & radio commercials dominating in the early 1900s. Door-to-door “lead generation” risen in popularity in the 1950s.

And of course…call centers in the 1960s.

Anyways, technology kept evolving and as a result, so did the techniques used to generate leads. Recently, with the rise of the internet, smartphones, Google and social media, lead generation is not only more competitive than ever…but also much more sophisticated.

What is a lead?

According to Faizan Khan, a lead is “a person who has indicated interest in your company’s product or service in some way, shape or form.”

Ideally, you’d want that interest to be expressed by them sharing their contact information, such as their email, company name or phone number. For example, a website visitor who filled out a form on your pricing page is a lead. Similarly, a person who downloaded your ebook in exchange for their email is also a lead.

What is lead generation?

Lead generation is the process of turning a prospect into a lead.

In a nutshell, a marketer’s main objective is to attract a stranger (prospect), make them interested in your product/service (lead) and then nurture them until they decide to buy from you (customer). Ideally, you’d also want them to love their experience with your product and in turn, become advocates of your business (promoters).

The lead generation efforts process starts on the far left, in the “attract phase” and ends in the “convert phase” when the individual officially turned from a stranger, or prospect, to a lead. But that’s only half the battle.

The other half is what marketers refer to as the “lead nurturing” process. It’s the process where you turn your leads into customers, sales or orders. The key to success here is to educate your potential customers and show them the true value of your product/service effectively.

Marketing

Marketing Strategy of Alibaba: Alibaba Marketing Strategy

November 12, 2018

By serving 2 billion consumers and servicing tens of millions of merchants worldwide Alibaba has emerged as a Global E-commerce player with its footprints in E-Commerce, Logistics, Payments, Marketing Services, Cloud computing, and meta-market businesses.

The Marketing strategy of Alibaba Includes:

Segmentation

Alibaba uses a mix of demographic, Psychographic and behavioral segmentation strategies to fulfill its mission and transforming its business to emerge as a technologically advanced company which will help customers, merchants and businesses to leverage the vast potential of the Internet.

Targeting

Most of the companies present in the e-commerce or technologically driven business use differentiated targeting strategy and Alibaba is not an exception to this.

Positioning

Positioning is where a product/ service stand in the mind of the consumer. Usage-based and pricing positioning strategies are used by Alibaba to augment revenue from a different line of businesses.

Advantages in the Marketing strategy of Alibaba –

The diversified line of businesses

Alibaba has the presence in the mega-markets such as being in e-commerce business they are in cloud computing, entertainment, payment gateway, mobile data etc. These are supporting the company in being way ahead of its competitors within house wholesome infrastructure.

Experience of world’s most competitive market

Operating in the country with 1.4 bn of a population is in itself poses a challenge. A challenge to satisfy a billion needs, demands, understanding their changing preferences and taste; all these have helped the company to emerge as the fastest growing company in the commerce market.

Brand equity in the Marketing strategy of Alibaba

Its strategic alliances in different companies and positive word of mouth have helped the company in increasing Top of mind awareness. Alibaba is way ahead of Amazon and Walmart in the list of valuable Retail brands.

Competitive analysis in the Marketing strategy of Alibaba

Alibaba’s diversified business portfolio is helping the company to be competitive while the e-commerce market is overcrowded with local, national and international players like Amazon, eBay etc.

Customer analysis in the Marketing strategy of Alibaba

Customers of Alibaba are new-age, tech-savvy, Gen Y and Z customers to whom their time, the convenience of buying and selling, maintaining their lifestyle is more important than it ever had.

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