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Best Bulk Email Company

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Best Marketing Automation India

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

 marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

 challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40%  from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.


To avail of the best marketing automation services you should choose Mailcot

 

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.


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B2B Marketing, Content Marketing, Email Marketing Tips

Competitive Email Marketing Tips for B2B Marketing

Introduction

Email marketing tips

email marketing tips, email marketing tips for b2b marketing, email marketing

Social media marketing and the content used, are excellent means for nurturing leads through the sales funnel but with limitations. These two have their own limitations. To get site content in front of leads requires high search rankings for relevant keywords. Similarly, social media posts have a short life span with a lot of competition.

There is no guarantee that the content published on these channels will discover. Therefore, email marketing is the way to increase the percentage that the content created will be consumed.

By adding email marketing tips or strategies of the modern world to existing lead nurturing efforts, one can deliver the right content, at the right time and at the right place. You can easily deliver personalized content directly to leads on a channel they monitor on a daily basis or actively.

6 Basic Tips For B2B Marketing

email marketing tips, email marketing tips for b2b marketing, email marketing tips for b2b marketer

Use the Account-Based Marketing Approach to Target

Today,s email marketing best strategies are less like social media marketing and more like account-based marketing. Instead of casting a wide net with an email blast, leads must be segmented into groups. Email blasts are dead. For nurturing leads, you must segment customers into groups according to their buying journey. This is simple if you have a list of contacts who’ve downloaded gated content. Try to determine particular positions in the buying journey or previous buying behavior that each piece of gated content caters to. And then follow up with individuals who have downloaded that content. Email marketing services help you to segment individuals and deliver emails according to their interests.    google 

 

Optimize Emails for Mobile

If emails forgo mobile optimization then you will definitely lose a huge portion of your audience. Most of the emails are opened on mobiles, there are a few percent of the audience who open emails on desktop. Structuring the content is important too. Always lead with the most important information to grab attention immediately. Use short and strong paragraphs for easy reading on mobile. On the top, you must include your call to action. Make sure buttons and links are big enough to tap easily.

 

Engage With Trigger-Based-Campaigns

Trigger-based email marketing automatically sends emails to individuals based on their actions. Trigger-based campaigns really shine in nurturing lead when you adopt a marketing automation platform. Email marketing tips for b2b marketing

For instance, trigger-based campaigns could send a welcome email, send a thank you email and send a reminder or discount code.

B2B Marketing

Personalize Emails

Personalized emails are more likely to be opened and will lead to more click rates. It is an effective means to build relations. For referring leads you should start with their names but there are many other ways to take personalization to a further step. Use DOB to send messages on their birthdays, send a thank you promotion message at that particular date on which the person subscribed and send messages from personal accounts instead of a business account. This will make the conversation more one-to-one.

email marketing tips

Customize Dynamic Content

It is also known as ‘smart content’. In dynamic content email displayed differently to each recipient based on collected data. The very first step is determining what data is important and to cater customers needs to utilize the data correctly. Like utilizing age, gender, etc will help you connect real contacts with buyers personas. This will be a guide to dynamic content decision making.     GOOGLE

email marketing tips for b2b marketing

Make Emails Interactive

An interactive email shows the functionality of the web page. It saves time on the recipient’s end and then they can respond instantly and easily. An interactive email will lead to an increase in sales and revenue.

Email marketing India         B2B Marketer      b2b business    email marketing service providers 

B2B Marketing 

B2B Marketing

Read more: https://mailcot.com/tips-for-effective-email-marketing/

B2B Marketing, Digital Marketing, Digital Marketing Experts, E-commerce Email Marketing, Email Campaign, Email Marketing

Kshitij2020 – The Techno Management Fest

The Techno Management Fest 2020 IIT kharagpurMailcot.com is one of the sponsor of the great TECHNO MANAGEMENT FEST 2020 i.e., Kshitij 2020 

  • We are No.1 Mass Mailing Service Provider Company in India. Boost your sales and business with MailCot Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws
  • Mailcot Refine your Email Campaign as it is easy-to-read. Email dashboard shows you which emails are most successful based on the number opened. Whether or not the reader clicked on links or shared your email with friends. Over time, these statistics will tell you what does and doesn’t work with your audience.

Services Provided by Mailcot  

  1. Email Marketing
  2. Transactional Email
  3. Marketing Automation
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