In order to stand out from the pack, the role of marketing for the economic development is incredibly crucial. Thanks for all these technologies and the internet, there are many effective marketing options at your disposal. Nowadays, Marketing has acquired an important place & role in the economic development of the whole country. It has also become a necessity for everyone to attaining the object of social welfare.
As a result, marketing is considered to be the best and most important activity in a business enterprise while at the early stage of all the development of it and it was considered to be the last activity.
The role of marketing in economic development is – specifically “inbound marketing” – And it is important because it focuses on showing investors what you have to offer and attracting them through your genuine appeal to their unique wants and needs.
First, attract visitors through content, then convert those visitors into customers. After then, Close the deal with your customers and, finally, delight them so they return again, or recommend your business to others. This is the process of inbound marketing, an incredibly useful marketing technique for businesses in the online world.
Content is what that drives web traffic to your website. Good websites answer investor questions and guide them towards the content they’re looking for. Keep website design simple, attractive and innovative. A good website design should connect to visitors.
For this, you have to start a blog. Business blogs are relatively easy to set up and maintain, a must for any modern business with a good inbound marketing strategy, and one of the most effective marketing options for economic development organizations.
The role of social media in economic development is modern marketing campaigns can’t be overstated. In fact, not only should economic development organizations be active on social media; it’s increasingly becoming the case that an organization must be active on social media. Research suggests most people expect a business to be active on at least 3-4 social media platforms.
A simple email newsletter is a great way of improving leads and revenue. Segmented email lists and personalized email lists will boost open rates even further. Plus, email newsletters clearly outperform social media marketing when it comes to eyes on the content.