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Email Marketing

5 Email Content Tips To Boost Customer Engagement

October 11, 2018

Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Of course, appreciating that email should be incorporated into your marketing plan is just the beginning. First, you need to build up your subscriber list, and then perhaps even more daunting—you have to figure out what email content you should include and how you should present it.

Here are five email content tips to help get you on your way to sending out the emails your customers want to see:

1. Figure Out What Email Content Your Customers Are Looking For

There are roughly 204 million emails messages sent every minute. Every minute! Whoa—that’s a lot of competition. How do you get your emails noticed and stand out in that glut clogging your customers’ inboxes?

You can start by asking what your readers would like to see. You need to provide something of value to your subscribers — whether that’s informational content or a promotional offer. Emails are not where you do any hard-selling. It’s all about your customers. You want to answer their questions and give solutions to their problems.  Here are some ideas on how to give them what they want:

  • Talk to your frontline employees who have the most contact with your customers
  • Look to social
  • Try a survey or poll

2. Use latest Ideas To Generate Interesting Content For Your Emails

If you’re at a loss of what to write in your email, try one of these sure-fire email content ideas to get you started

Seasonal Email Content

Depending on where you live, there are the obvious holidays, like Christmas, Hanukah, Mother’s Day, Halloween, Chinese New Year, Earth Day and the like—but there are other events that happen throughout the year that you can also take advantage of. Consider things, such as back-to-school or spring cleaning as fodder for your emails.

Newsletters

An email newsletter gives you a great chance to check in with your customers on a regular basis. You don’t want your newsletter content to be overly self-promotional. A good rule of thumb is to balance your email content, so it’s about 90% educational and 10% promotional.

New Marketing Offer

Emails are an excellent way to keep your subscribers in the loop and to make them feel special by giving them exclusive offers. You can use your emails to announce a sale, an eBook, a webinar, a free trial, or a good old-fashioned coupon.

New Inventory Email

This isn’t the type of email you want to send out any time you get a new product in your store. You want to use it selectively for the products that are sure to excite your customers. You won’t need much text, but a stellar picture will go a long way. So take some care in how you photograph your products.

Lead Nurturing Emails

These emails are an on-going series, rather than a one and done deal. They are designed to push a prospective customer further down the sales funnel, which will hopefully lead to an eventual sale.

Welcome Emails

Why not start out your customer rapport on the right foot. If someone has taken the time to sign up on your email list—welcome them. Thank them for subscribing and let them know some of the benefits they can expect. You may also want to offer a discount, to entice your new subscriber to make a purchase.

3. Make Your Content Visually Interesting

An email full of text will come across as a little bland and not that inviting. But adding a few images or even a video will help the content of your email pop. Videos add interest and are an easy way to get your point across clearly and quickly. The human brain processes visuals 60,000 times faster than it does text. With videos, you can convey complicated information in much less time than through words. You want to keep your videos short—somewhere between one to two minutes seems to be the sweet spot.

4. Use some Formatting Tips

Words and pictures are essential to your marketing emails, but just as importantly, you need to get your message across quickly and clearly. These formatting tips will get you on your way:

Make Emails Mobile-Friendly

If you only take away one thing about how to format your emails, it’s to keep them mobile-friendly. In recent years, there’s been an explosion of smartphone use.

Keep Emails Short and Easy to Read

As with all of your marketing content, it’s important to tailor your content to the particular medium you’re using. For instance, it may make sense to write a 2,000-word blog post, but few people are going to bother to read that long of an email. Your emails should be shorter, coming in around 750 words max.

Use Different Fonts

You can further make your important facts stand out by using different font colors and sizes and bolding important words. But don’t go overboard, or else your email will just look cluttered.

Use Headlines

As with other articles, you want to make good use of headlines. Your reader should be able to get the gist of your email just by reading the headlines. Today, people have notoriously short attention spans—even less than a goldfish — so don’t make them have to work too hard to understand your message.

5. Pay Attention To The Little Details

Sometimes it’s all in the details. You may have awesome content all ready to send out to your subscriber list, but take a few moments to check everything over.

It’s fine to use casual and conversational language in your emails, but you don’t want to look unprofessional. So, don’t ignore those pesky grammar rules. Spelling and proper sentence structure still count.

Email Campaign, Email Marketing

A Perfect Guide to Design an Email

September 22, 2018

In this guide, we’ll cover email design best practices for all the different elements of your email campaigns and have a bonus checklist for you at the end. So let’s get to it.

Subject Line

While not a traditional “design element” your subject line considered one of the most important factors in getting your email opened. So your subscribers can see your sweet design so make it engaging, personal, and relevant. Remember, that overuse of CAPS and unnecessary punctuation, as well as some words, can trigger spam filters so respect your subscribers and don’t go there. Use these words instead.

Is longer Subject line is better?

When it comes to email subject lines longer isn’t necessarily better. It’s important to keep in mind that your subscribers use a variety of different browsers and email clients as well as mobile devices to consume your emails.
According to data from Return Path, 65 characters seems to be a sweet spot for email subject lines. It is about 15 characters more than the average subject line. When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters.

What about symbols in subject lines?

The saying “a picture is worth a thousand words” may never be truer than when it comes to emoji. And emoji in email subject lines can have a major impact. Not only can they take the place of words, be attention-grabbing, and add a definite charm, they can increase your open rates. A report by Experian noted that 56% of brands using emoji in email subject lines had a higher open rate.

Things to keep in mind when using emoji in email

If an emoji doesn’t support, in the email client, the recipient may see a ☐ character instead.

Remember: Gmail has to have some extra special considerations when using emoji. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. This is due to the inbox view using the Android version of the emoji. Meanwhile, the opened email view uses Google’s own emoji style. While the emoji basically look the same, it’s still worth testing to make sure the same sentiment expressed in both versions.

Preheader

Your preheader can be visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Preheaders add valuable context to your subject line and can help your open rate. Keep it short (between 40-70 characters) and to the point. Use this space to help your customer know why the email is useful to them. Your subject line and preheader text should work together.

Personalization

Emails with personalized subject lines are 26% more likely to be opened. Go beyond just using your subscriber’s name in the subject line and use other data you have to fuel super relevant messages. Adding company name, last purchase, or other information helps you to personalize the email in the perfect way. But really good personalization involves more than just injecting a first name. Think about how you could completely change the email based on someone’s information.

Email Campaign, Email Marketing, Marketing, Marketing Automation

Enhance Email Marketing with Cloud Computing

September 18, 2018

By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.

Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.

Following are the benefits of cloud computing in Email Marketing:

Faster Sending Speeds

Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.

Flexible Data Integration

Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.

Higher Security

Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.

Future Proof

Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.

Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department

Low cost

Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.

Democratizing effect

As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.

Improved time management and processes

The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.

Improved Accessibility

The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.

Innovation

With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.

Email Campaign, Email Marketing

Major Concerns While Sending Email To Subscribers

September 14, 2018

What is Email marketing?

Basically, the use of Email is provided services or product but a better definition is the use of email to develop relationships with potential customers or client. Email marketing campaign is the one segment of internet marketing so basically the use of email to promote the product or services.

Email Marketing Services

Why Email Marketing Works?

Email marketing is an effective and measurable way of reaching your contacts or current customers. Cheaper than some other direct advertising and marketing method, email marketing helps you to tailor your messages to different types of customers, build customer relationships and drive direct sales.
Most of your clients probably test their email daily. Consequently, email may be an effective advertising device in your business. Email-marketing should be used responsibly and it is extremely important to gain your customers’ consent before sending emails.

Here we talk about measure concerns while sending email to subscribers

1. Improving Deliverability

It received remember in case you craft a compelling email with an interesting subject line if all your emails get sent directly to the spam box. Passing the spam filter has always been one of the massive email marketing challenges for marketers. There also are deliverability problems arising out of a complete inbox or non-existent email address.
When your deliverability rate is exceptionally low, you may get blocked by Internet service providers. Low deliverability is also a sign of wasted time, money and effort.

2. Spamming

When beginning an email marketing campaign one should never buy an email mailing listing. Sending an email to consumers who did not subscribe to you goes against the CAN-spam Act and can result in spamming reviews and eventually get your email black-listed and banned. The best results from email marketing come from beginning a mailing list from scratch to people who actually subscribe to your service.

3. Reputation

A business puts its recognition on the line when starting an email marketing campaign, that’s why it is important for businesses to stay genuine when sending out an email.
If you’re not sure about your email, follow these points which have been laid out by the CAN-spam Act:
• Don’t use false or misleading header information
• Don’t use a deceptive subject line

Email Marketing

5 Best Practices for Email Marketing in Healthcare

September 9, 2018

In today’s world, with information at one’s fingertips – and the variety of choices out there for healthcare – healthcare industries must nurture relationships with current and prospective patients. This includes educating about treatments, as well as offering general health and wellness information(Email Marketing). This will keep your brand top of mind when a patient or prospect needs something health-related.

Enter email marketing

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in India. We have gathered some best practices when it comes to using email as a communication and/or marketing tactic within the healthcare industries.

Here are 5 Email Marketing best practices to staying top of mind with prospective and current patients:

Build a Benchmark to Measure Against

Health-related content directed towards patients tends to engage a lot more than it would in traditional B2B marketing. Using traditional industry benchmarks could hurt you in the long run. Making it look like your campaigns (Email marketing Campaign) are running much better than they truly are.

We recommend pulling historical data and build your own specific benchmarks based on past and future email marketing communications. This way, you are comparing any future emails and programs to your particular audience and marketing tactics.

Educational Content Over Direct Sale

When it comes to the health problems for yourself or loved ones, there is no higher priority. Therefore, people tend to research on their own a lot more than they would to buy a product, hire a company or sell a service.

We have seen more educational-based emails with topics like patient treatment options, wellness tips, and ways to improve comfort, as well as general information on a diagnosis have gone a lot farther than immediate requests for an appointment or finding a location.

Give the Ability To Move Quickly If Needed

As mentioned above, we are in an “information first” world, with many different ways to find and consume information. This has changed the patient journey dramatically in the last 10-15 years, giving patients the ability to be more educated and move through the process at their own pace. So, even though we said above that educational emails are better than the direct sale in terms of engagement and keeping your brand top of mind, it’s imperative to make it easy for those entering the journey, yet ready to schedule an appointment or make a decision. This way, at any time, one can click through, call to schedule an appointment or visit a location.

Map The Patient Journey to the Content of Email

Understanding the diagnosis, treatment options, and how patients inform themselves about their recent diagnosis helps align your content strategy. By doing so, you share the most relevant content to the right person at the right time and place. It does not help to share discharge and recovery information about a surgical procedure before they even know what their treatment options are. Ensuring the content flows with the patient journey through a specific disease helps patients stay informed.

Be Hyper-Targeted and Sensitive with Content

Health information is a very sensitive subject. So when sharing and Educating, you want to be extra careful that you target the right audience. And not accidentally scare or instill fear in anyone. As a best practice, use a gated asset that someone needs to opt-into for information about a particular disease. This way, you know for sure they are interested in receiving additional info about procedures or treatment options. Also share broader information about treatment options or health and wellness tips that help with a disease ( Healthcare industries), not specific medications/remedies or diagnoses that a doctor or medical expert would provide.

Email Marketing, Marketing Automation

Lead Generation with Email Marketing : Email Marketing Solution

September 8, 2018

While many new avenues of online Email marketing have evolved into effective strategies over the last two decades, one of the more primitive styles, mail/newsletter marketing, still remains a primary tool for promoting businesses today. In fact, more than 75% of online businesses beginning to
market their brands are able to start feasibly only by generating leads through email marketing.

Developing Email Content to Increase Online Traffic

The subject line and the body of an advertisement-email need to be crisp, segmented and stocked with relevant information for the right recipient at the right time.

Preparing an effective subject line

The subject line should carry all the information required to attract the attention of lead prospects. However, that essentially involves avoiding a clutter of information or too many concepts. Depending on the information available on lead(Email Marketings ) you should be able to prepare subject lines that have specific information on your brand’s deliverables.

The content of your lead generation emails

Preparing the write-up or content of your campaigning email can take some planning, strategizing and filtering of information. It is important to keep our communication explanatory, and yet precise. Best practices include customizing your advertising content as per the profiles for different prospects. It has been observed that campaign emails beginning with vivid explanations, followed by offer details are more successful than the ones which simply thrust the offers up front.

Ensuring that Emails delivered

Unless you are able to gather a hitch-free list of email IDs before your lead generating operations in an email or newsletter campaign. It can be very difficult to ensure that most of your emails even reach them. Old, out-of-use, invalid and fake email IDs in your leads-inventory can cause unpardonable losses. The delivery of newsletter ads to millions of IDs is more complicated than it sounds. Because you have to first decide who the prospects really are. Moreover, there are costs associated with the emails you send. While defining the mailing lists can be difficult, there are techniques for fetching the right IDs so that delivery failures stay low

Ways to obtain lucrative email lists for marketing any business

  • Working for permission to government databases through business development experts
  • Leasing a list of IDs from event-based, organizational and geographical databases
  • Appointing teams of experts for fetching large lists in manners complying with best practices
  • ID verification and re-verification through database and inventory management teams.

 

Email Marketing, SMTP Server

5 Essential Email security measures

September 5, 2018

Whenever sending an email for business purpose, one thing that always comes to mind is Security. It always considers using highly Secured SMTP Server for sending any Promotional or Transactional Email (Email Marketing Services) to clients and customers. There are 2-4% Emails that infected by the virus and breach security easily.

Best Email Marketing Services India

So we will discuss some best practices which prevent you to do any kind of mistake while sending an email:

Never allow an e-mail client to fully render HTML or XHTML e-mails without careful thought

At the absolute most, if you have a mail client such as Microsoft Outlook or Mozilla (Email Marketing Services) Thunderbird that can render HTML e-mails, you should configure it to render only simplified HTML rather than rich HTML – or “Original HTML,” as some clients label the option. Even better is to configure it to render only plain text. When rendering HTML, you run the risk of identifying yourself as a valid recipient of spam or getting successfully phished by some malicious security cracker or identity thief. In fact, to use a mail (SMTP Server) user agent that is normally incapable of rendering HTML e-mail at all, showing everything as plain text instead.

Use a local POP3 or IMAP client to retrieve e-mail

This means avoiding the use of Web-based email Marketing services, such as Gmail, Hotmail, and Yahoo! Mail for the email you want to keep private for any reason. Even if your Webmail service provider’s policies seem sufficiently privacy-oriented to you, that doesn’t mean that employees won’t occasionally break the rules. Some providers accused of selling email addresses to spamming “partners.”

Ensure that your email authentication process Encrypted

The reason for this is simple: You do not want some malicious security cracker listening in on your authentication session with the SMTP server. Someone who does this can then send emails as you, receive your email, and generally cause all kinds of problems for you. Check with your ISP’s policies to determine whether authentication encrypted and even how it encrypted.

Avoid unsecured networks

If, for some reason, you absolutely positively must access an email account that does not authorize over an encrypted connection. Never access that account from a public or otherwise unsecured network Ever. Under any circumstances (Email Marketing Services).

Be aware of both your virtual and physical surroundings when communicating via email. Be careful. Trust no one that you do not absolutely have to trust. And recognize the dangers and potential consequences of that trust.

Your email security does not just affect you; it affects others, as well, if your email account compromised. Even if the email account itself is not compromised, your computer may be if you do not take reasonable care with how you deal with emails – and that, in turn, can lead to affecting both you and others adversely as well

Use BCC when sending to multiple recipients

It’s a bad idea, from a security perspective, to share email addresses with people who have no need for them. It is also rude to share someone’s email address with strangers without permission. Every time you send out an email to multiple recipients with all the recipients’ names in the To or CC. It means you’re sharing all those email addresses with all the recipients. Email addresses that are not explicitly meant to be shared with the entire world should, in emails addressed to multiple recipients, be specified in the BCC: field. Because each person will then be able to see that he or she is a recipient, but will not be able to see the email addresses (Email Marketing Services) of anyone else in the BCC: field.

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