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SMTP Server Solution

Email Marketing, SMTP Server

Introduction of SMTP Relay: How SMTP Relay Works?

What is an SMTP Relay?

An SMTP relay is a protocol that allows email to transmitted through the internet. It used for Collecting email from the sender and delivering it to the recipient ’s another SMTP server. It was created in 1982 and continues to be the internet standard that is widely used today.

Sending through an email service provider

So what does this protocol look like when it comes to an Email Service Provider like Mailcot? Businesses that need to send the mass email to their customers use SMTP relay for ease of maintenance and added analytics insights.

A majority of webmail providers like Gmail, Hotmail, Yahoo etc. put a limit on how many Email you can send to different recipients per day to combat spam. As businesses would often exceed this limit, they will require the services of an enterprise level email sending platform. An SMTP relay provider can help businesses and organizations deliver large volumes of email without getting them mislabeled as SPAM.

Email service providers like Mailjet, invest a lot of resources into building their own email infrastructure to handle large volume loads and work closely with the major internet service providers and webmail providers to deliver these emails straight to the recipients’ inbox.

SMTP Service with Advance features

There’s an added layer of value to sending through an Email Service Provider. With Mailcot, before SMTP server sends an email, the system automatically adds link trackers in the body of your message. This then allows you as the user to properly track opens and clicks after an email received.

Mailcot also translates feedback from ISPs (Gmail, Yahoo, AOL etc.), since each one communicates in its own way. Its service saves developers time by converting this into an easily identifiable response, displaying whether an email has either soft bounced or hard bounced. A soft bounce would be if the receiving server was down or full. A hard bounce is if the recipient’s email address is no longer active or mistyped.

Email Marketing, SMTP Server

Professional SMTP Service: Every Business need

Many new email marketers attempt to send out their newsletters, special offers and other marketing materials using the free SMTP server built into many popular services like Yahoo and Google. Free SMTP services have strict limits on usage, and very low delivery rates to boot. Those limitations can mean that the vast majority of your carefully crafted messages never reach their intended recipients.

Professional SMTP Service means Higher delivery rates by the SMTP Server

When it comes to SMTP services, email marketers are much better off choosing a quality professional SMTP Server. Professional SMTP service provides email marketers with a variety of advantages. From higher delivery rates and faster throughput to the availability of real-time statistics. So the flexibility and scalability that comes with having dedicated SMTP Server at your disposal.

Avoid messages blocked by spam filters

Advantages of having a professional SMTP service is that it helps marketers avoid having their messages blocked by spam filters. Service providers routinely employ technology to block spam and malicious email messages. But those filters can also catch legitimate email, particularly if those messages originate with a free SMTP Server.

Scalability and flexibility

Scalability and flexibility are two more reasons to choose a professional SMTP server over a free alternative. Free SMTP services offered by service providers and free email services like Gmail and Google impose strict limits on the number of messages an individual user or a business can send. Hence it is all too easy to exceed those limitations as your business begins to grow.

Grow seamlessly with Professional SMTP Service

A professional SMTP service allows your business to grow seamlessly, without interrupting the stream of marketing messages that have made your firm so successful. With a professional SMTP server, you can easily scale up as your list of customers and potential clients continue to grow. having a professional SMTP service at your disposal also gives you the flexibility you need to change your email marketing on the fly as you perform real-time analysis and determine which marketing messages provide the biggest bang for your buck.

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