Many new email marketers attempt to send out their newsletters, special offers and other marketing materials using the free SMTP server built into many popular services like Yahoo and Google. Free SMTP services have strict limits on usage, and very low delivery rates to boot. Those limitations can mean that the vast majority of your carefully crafted messages never reach their intended recipients.
When it comes to SMTP services, email marketers are much better off choosing a quality professional SMTP Server. Professional SMTP service provides email marketers with a variety of advantages. From higher delivery rates and faster throughput to the availability of real-time statistics. So the flexibility and scalability that comes with having dedicated SMTP Server at your disposal.
Advantages of having a professional SMTP service is that it helps marketers avoid having their messages blocked by spam filters. Service providers routinely employ technology to block spam and malicious email messages. But those filters can also catch legitimate email, particularly if those messages originate with a free SMTP Server.
Scalability and flexibility are two more reasons to choose a professional SMTP server over a free alternative. Free SMTP services offered by service providers and free email services like Gmail and Google impose strict limits on the number of messages an individual user or a business can send. Hence it is all too easy to exceed those limitations as your business begins to grow.
A professional SMTP service allows your business to grow seamlessly, without interrupting the stream of marketing messages that have made your firm so successful. With a professional SMTP server, you can easily scale up as your list of customers and potential clients continue to grow. having a professional SMTP service at your disposal also gives you the flexibility you need to change your email marketing on the fly as you perform real-time analysis and determine which marketing messages provide the biggest bang for your buck.