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Email Marketing, Marketing Automation

5 Reasons Why Your Business Needs Marketing Automation

May 10, 2018

Marketing automation is a game changer when it comes to generating leads (Email Marketing), conversions, and sales. Automation is very useful at this time. Many companies are uncertain whether marketing automation is for them and if it may indeed have a big effect on their enterprise.

In this blog, we share with you 5 important reasons why you have to don’t forget Marketing automation:

Connect the digital dots of customers and deliver a unified experience

The manner we stay, shop and look for data has rapidly changed over the years and use of more than one device is not an exception but a rule that governs the world these days. This fundamental shift in client behavior and the ever increasing expectation of records on demand requires companies to track clients across multiple channels, send enormously choreographed cross-channel campaigns and create a regular consumer experience. Marketing automation does this great thereby bringing in uniformity in all your digital advertising and marketing efforts.

Personalize and stay relevant

The rulebook of marketing needs you live relentlessly relevant if you want to achieve achievement. It’s that one single differentiator between achievement and failure. Personalization maximizes relevance and drives responses and relationships. The use of a tool like automation, we are able to smartly get consumer insights. 66% of marketers report that improved targeting and personalization are the top advantages of marketing automation.

Improve ROI with Marketing Automation

In a country like India, wherein budgets are allotted only on the basis of ROI, what companies look out for is a system that will assist generate revenue. And in relation to generating revenues, the no different tool gives the kind of returns like marketing automation. Hence it offers actual-time actionable metrics that provide key insights into business health and aids in higher decision making. In reality, top businesses indicate that their maximum compelling purpose for implementing marketing automation is to increase revenue.

Meets your business goals

All organizations big and small need marketing automation. For a startup, the only important thing is growth. Working on a shoestring budget where the sales rep doubles up as a marketer as properly. Startups need automation in order that they have the technical benefit to develop the excellent list, create awareness and promote the products. There are many affordable marketing automation tools that startups, small and medium organizations can use for their marketing desires. For large organizations, marketing automation provides a wealth of insights into the big facts and simplifies the lead procedure.

Reduce the Long sales cycle and improve lead management

The average income cycle has extended 22% over the last 5 years. Buyers now take time to educate themselves with the intention to make informed decisions. The lengthening sales cycle is a developing concern that organizations these days face as it not simply drains time and resources, it also results in lead loss along the way. But with marketing automation, you could structure your lead procedure flow and nurture leads basis behavioral triggers and shorten the sales cycle.

Email Marketing

Ways to Make Your Lead Nurturing Emails Stand Out

May 8, 2018

Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey ( Email marketing ). Now before we dive into lead nurturing best practices and tips, let’s set the record straight that there is a difference between drip marketing and lead nurturing. A drip marketing program sends communications at a specific cadence set by the marketer, but it does not consider who that lead is, what their behaviors are, or what segmentations they might meet. Lead nurturing is adaptive, segmented, based on activities (or inactivities), and is extremely personalized for each lead. Think of it as a conversation. Drip marketing is like a monologue whereas lead nurturing is having a 1-1 conversation.

So how do you create hyper-relevant email marketing conversations through lead nurturing? What are the important ground-rules for building a nurture program that scales?

Here are 5 tips for making your lead nurturing emails stand out in the inbox.

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email (Email marketing India) doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

  • Useful: Is the promised message valuable to the reader?
  • Ultra-specific: Does the reader know what’s being promised?
  • Unique: Is the promised message compelling and remarkable?
  • Urgent: Does the reader feel they need to read it now?

To take it one step further, here are 5 subject line techniques that really work:

  • Educate: 7 Things Marketers Can Learn from Sales
  • Ask a question: Did you miss this?
  • Announce a sale, new product, or an exclusive look: First Peek: Our latest Definitive Guide to Engaging Email Marketing
  • Offer a solution to a problem: Pay Down Your Loan
  • Jump on a popular topic: The State of Email Marketing: What’s Working Now?

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

There are a few options that you can experiment with, and examples of each:

  • Company or Brand Name: Apple, GrubHub, Banana Republic, etc.
  • Product or Service: “Mileage Plus” by United Airlines is used as a From Name.
  • Personal Name: A specific employee at your company. This could be your head of marketing or the sales account executive that owns the account.
  • Campaign-based: We sometimes sends nurturing emails, so buyers know exactly what to expect before opening.

Build a Strong Email Body

Okay, so you’ve got a subscriber to open your email. Now what? Like any landing page, you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. To check if your email delivers this experience, run it by the 30-second summary rule. Can you get through the email in 30 seconds and know the value it provides? This test will help make sure that your call-to-action is clear and the value proposition is obvious.

Now that you have the subscriber’s attention on the email body, there are a few more things to consider:

  • Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  • Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  • Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  • Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  • Always provide a plain-text version of your email for subscribers who don’t like or accept HTML versions. This will also help your deliverability.
  • Use bulletproof buttons, which are buttons that look like images but are actually just HTML and CSS code. If your main call-to-action is a jpeg button, it will not be displayed until the email is opened and images are downloaded. HTML buttons render before images are downloaded, which changes email open and click experience. When Marketo tested bulletproof buttons, we saw a 20% lift in click-to-open rates.
  • Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out.
  • Reduce distractions. Emails are like landing pages in that they have one goal in mind: Conversion. The best landing pages are clean, simple, and use visual cues to guide the prospect to complete a form. Use this same logic when building your emails. Give your call-to-action room to breathe and you’ll see better results.

It’s (Past) Time to Go Mobile

I know it probably feels like we’re beating a dead horse here, but over 50% of emails are opened on a mobile device. If your emails aren’t mobile friendly, you’re missing out on engagement. If you don’t believe me, think about the last time you clicked on a poorly formatted email on your phone. Could you think of one? Me either.

According to The Radicati Group’s Mobile Statistics Report, “by the end of 2018, worldwide mobile email users are expected to total over 2.2 billion…by this time, we expect 80% of email users will access email via a mobile device.” As you develop a successful lead nurturing program, be sure that you build this capability into your emails as it will only become more important over time.

There are a few different ways to build a mobile-friendly email:

  • Scalable Design: Good for beginners and teams with limited resources—it’s a design that works across desktop and mobile and doesn’t require code to adjust image and text sizes.
  • Fluid Design: This design works best with text-heavy layouts that flow. It requires some CSS knowledge because of width limitations, but it still works for teams with limited resources.
  • Responsive Design: This design includes everything from the two styles above and then adds CSS media queries, allowing you to design for specific screen sizes. It offers the most control but requires the most resources.

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement. An executive requires a different piece of content than someone in an intern role. What resonates with one audience won’t resonate with another.

Additionally, as it pertains to email, studies have consistently shown that segmented email sends yield higher results. In an Email Marketing Study, we found segmentation to be the highest ROI tactic used by email marketers. In fact, according to our proprietary Engagement Score, 23% of how engaging an email ( email marketing ) is can be explained by segmentation. Smaller, more segmented sends in your lead nurturing yield better results.

I hope this has helped frame the necessary steps to building out a strong foundation for email lead nurturing. For more resources on developing a strong lead nurturing strategy, be sure to download our Definitive Guide to Lead Nurturing! And as always, comments or other ideas are encouraged below.

Email Marketing

Why Email Marketing Still Makes a Difference in Your Business Profits

May 7, 2018

The corporate world is increasing its pace with such a speed that one can hardly catch its breath to plan the exclusive market strategies. Some Email Marketing strategies still remain at the top of the priority list. One of them is undoubtedly Email Marketing. Business and tech experts around the world agree that email marketing is one of the most effective ways to develop a brand and target the customers to build a long-lasting professional relation.

Email marketing IndiaWhy Email Marketing Still Makes a Difference in Your Business Profits

Now you might be wondering why? In the era of social media, when it seems the world is too global to really on emails, why and how email marketing still works?

The answer is quite simple. Email marketing services are still in the game, a much more formal method of communication. According to a report, the world sends about 196 billion emails daily. Out of these 196 billion emails the majority, 109 billion, is business email.

But this is not it, there are other reasons for the importance of email marketing. Here are some of them.

Business-Oriented-Medium

There is no doubt, that social media is now being used more frequently. And it also considered being powerful as well to connect with people. But don’t forget it is quite a personal and informal platform. But when it comes to converting people into members, customers or supporters, email marketing is the way to go. A recent survey proves that Email marketing has already accounted for nearly 7% of all customer acquisitions that occurred online. This not only proves the professional dominance of the medium of email but also that it is a forever green phenomenon of marketing.

Cost-Effective

Marketing is the part of a business which takes almost half of your investment if to be done rightly. But email marketing cost almost nothing and provides double profits just by spending some time on the carefully crafted sales emails. Moreover, you don’t have to put a load on your pocket for printing an advertisement like in other mediums of marketing. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

Accurate-and-Direct

One of the biggest reasons of why bulk email marketing is still a favorable method is that it generates immediate results. And you don’t have to wait to measure your success or failure level. Email is transaction by nature and you can use it to direct traffic to your website and ultimately drive sales. You can keep a clear track of the targets you have achieved which helps you in upgrading your progress even more.

Email Marketing

Why Email Marketing Campaign works in India

April 26, 2018

When it comes to the universal question of how to reach hundreds and thousands of potential buyers in the lowest possible time, bulk email or email marketing India come across as the most desirable solution. This holds even more true in the context of small businesses in India. As Indian economy experiences a surge in the numbers of start-ups and small businesses, more and more email marketing campaigns are being launched to create brand awareness and recognition.

What makes email marketing campaigns in India really effective is the fact that the base of internet users in India has grown manifold. It is a country of young and aware internet users who actively engage with product information, services offered, sales and discounts and relevant business updates.

email marketing campaigns

Email Marketing campaign

Here some of the key benefits that good email marketing campaigns (Email Marketing India) can deliver.

1. Email marketing campaigns are highly cost-effective

For a small business, the cost is a major consideration. Email marketing campaigns simply work best for them. By launching your email marketing campaign under the supervision of a bulk email service provider you save money, time and effort. With email marketing services (Email Marketing India ) you avoid the cost of promotional materials like print, paper, ink and other such charges.

2. Email marketing campaigns are better targeted

Reaching out the right people is essential to any marketing strategy. Poor targeting means that your intended message sent to the wrong audience. Therefore ruining your whole marketing plan. With email marketing campaigns the chances of right targeting are the highest because mailing lists from mail houses are most reliable. You can segment your mailing list according to factors such as customers’ likes and dislikes, their buying behavior, etc. Thus ensuring that your prospects receive more personalized messages that have the information they would likely interested in. Today many effective email marketing software comes laden with such features that help you create efficient recipient segments and track performance of your email marketing campaign.

3. Email marketing campaigns deliver higher customer receptivity

You may involve television, radio, newspaper or other such mediums in your email marketing campaign. However, how high are the chances that your message get ‘actively’ registered in the prospects’ mind? People may or may not notice an advertisement on TV, radio or newspaper. But they surely go through their emails. Email marketing services (Email Marketing India) can surely have a better effect. Although it is customer’s decision to pursue your offer or not. They will surely get to know about you and your business.

4. Email marketing campaigns run on their own

Another great aspect of email marketing campaigns is that they run by themselves. Readers or viewers themselves take the initiative to know more about your business and offerings. Opt-in emails come as newsletters, promotions, special offers, etc. and requested by internet users on websites they visit. If any customer no longer wishes to receive such emails, he can simply opt out from mailing lists. Opt-in and opt-out mailing help deliver your business messages to the prospects without wasting your time and efforts.

For more information about Email Marketing Campaigns, You can check- Mailcot, Rccess, and Telcob.

Email Marketing

Email Marketing Advantages 2018

April 25, 2018

[:en]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:gb]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:au]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:in]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- Mailcot, Rccess, and Telcob.[:]

Email Marketing

Optimize Email Template Newsletter for Mobile Devices

April 22, 2018

[:en]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:gb]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:au]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:in]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:]

Email Marketing

Benefits of Sending Email in the Cloud

April 2, 2018

Sending email using a cloud-based SMTP server has numerous benefits for growing businesses, saving you time and streamlining your costs. Customers started with custom systems, but as usage increased found that their current email infrastructure didn’t have long-term appeal to the bottom line. So they searched for more cost-effective ways to manage their email and found outsourcing to be their solution of choice.

If you are still managing your own custom email systems in-house and are considering making the switch, consider the following benefits that outsourcing your transactional email to an SMTP mail server can provide.

Lower Cost

Outsourcing your email to a cloud-based mail server is just cheaper than your own. When calculating the true cost of maintaining your own email infrastructure, you must consider the costs of staffing, hardware, software, maintenance, storage, and ancillary channels like mobile – all of which will add up over time especially as you grow.

Easy Updates

The ability to initiate upgrades and configure software from a central point that can be deployed system-wide eliminates the usual headaches and saves an extraordinary amount of time and resources.

Rapid Implementation

Adding users is faster and more efficient. This is particularly helpful for companies who add large volumes of users on an ongoing basis.

Pay as You Go

Instead of incurring the upfront expense of purchasing hardware and software, you can simply pay for what you need now and increase your usage based on actual need rather than projected need. In this way, companies realize savings almost immediately after making the switch.

Expertise

When outsourcing your email to a reputable provider, you get a team of individuals. And that can serve as your external email operations team, focused on email deliverability issues.

While all of the above are excellent reasons to choose an SMTP service. Perhaps one of the most important reasons is the overall business benefit of outsourcing your transactional email. In doing so, you can focus your development resources on building revenue-generating products.

Email Marketing

Increase your Email Open Rates with Best Subject lines

March 31, 2018

Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with the increased popularity also came plenty of strategies on how to make sure your customers actually open your emails in the first place. Writing the right subject lines is tricky. You need to make sure it hits just the right spot.

Ask the who, what, and why

In order to know what to write, you should know who you’re writing for first. Before worrying about a subject line, you should first establish your audience and the type of email you’re sending. Once you establish what your email will be about and write the content, you’ll be able to assess the subject line that will give you the best results.

What do people react to?

So now that you have established who are you writing to and your email type, you can select the reaction you want to install. Digital Marketer notes that there are eight types of subject lines audience tends to react to best. They include things like self-interest, curiosity, news, social proof, humanity, story, scarcity, and offer.

Main Elements of Subject lines

Powerful words

The email marketing world is full of emotion-evoking words. Words such as ‘epic’, ‘fail’, ‘everything’, ‘important’ and ‘inspire’ are able to bring out a certain curiosity in people that will make them want to know what’s happening within your email. And that’s another click for you!.

The value word

Each email needs to have a value. That value should be summarized in a single word, which you need to add to your subject line. For example, that can include guides, facts, planners, offer, discount, sale, and so on. Your email should always include the value you’re bringing to your customer.

Numbers

Using numbers will help people through what the email will be about. The number can also directly correlate with the value you’re giving your customer and increase your opening chances.

Using emojis

Marketers have started adding emojis after noticing they’re most used in casual online conversation. Strategically using emojis will help you create a relatable subject line that will make people want to open your email and as a bonus point, let them have a giggle or two and will also usually stand out in a crowded inbox. Of course, using emojis is optional as it depends on your own personal brand and tone of voice.

subject lines depend on your own content, industry, and further marketing trends. But if you’re not satisfied by your ROI and the numbers you’re getting, try experimenting with the new subject line.

Email Marketing

Best Practices for Email Testing

March 22, 2018

[:en]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:gb]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:au]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:in]

Here are five pro tips for email testing

Keep it simple

Test basic elements first: subject lines, “from” names, and email copy. It doesn’t take too much time or creative work to come up with a few simple tests.

Standardize email send times

When running any A/B test, be sure to normalize your send times. Even a 30-minute difference can drastically change the results of your test. Do your best to send emails together at the optimal send time for your subscribers.

Choose your sample sizes wisely

If your sample size is too small, you may be calling a winner without actually having one. As a good rule of thumb, make sure that you have at least 1,000 observations for any test. For instance, if you’re running a subject line test, you need at least 1,000 opens per email to see statistical significance. If you can’t find significance, you should run the test again and aggregate the data.

Test one element at a time

It’s tempting to want to test more than one variable at a time because you’d assume the more you test at once, the bigger the impact you can make and the faster you can make improvements. But the challenge is that you wouldn’t know the individual improvements or decline in each variable. Test one variable at a time, measure the results and roll out the winners into your new emails over time.

Listen to your test results

You’ll see testing results that make no sense. You won’t want to believe your eyes. But email marketing isn’t a cupcake competition. The best, most engaging email might not be the prettiest or your favorite. Trust the data and your email results will be stellar![:]

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