While email marketing is a priority overall, the pressures driving the strategy differ slightly. 55% of B2B email marketers cited the need to hit annual organizational revenue goals as the number one priority, while 71 percent of B2C email marketers noted that measuring marketing’s contribution to revenue is strongly valued as a key performance indicator. Both groups reported low favorable effectiveness levels at connecting marketing efforts to revenue, indicating a skill gap that needs to be addressed.

While program goals may differ for B2B and B2C email marketers, there are some common best practices that top-performing email marketers use to achieve success. A few highlights:

Prioritize email marketing for a greater ROI

B2C marketers who prioritize email marketing average an 89 percent higher contribution to revenue, vs. marketers lacking such priorities. They also reported an email open rate that’s 167 percent higher. And click-through rate also 2.3 times higher compared to organizations lacking such prioritization. Those who don’t prioritize the program are seeing a decline in performance. It means that B2C email marketers have two options- either aim to master it on your own or find a trusted partner to manage the program for you.

Integrate data-driven campaigns for success

B2B email marketers will often test and optimize campaigns to distill distinct formulas for success. 59%  say they can duplicate the results of effective campaigns with this approach. 70% of B2B email marketers can identify the most profitable customers in their networks to maximizes the value of outreach. With data at their fingertips, B2B email marketers are more effective in developing repeatable processes and personalized campaigns. This presents a huge opportunity for B2C marketers to learn more about your customers, build behavioral profiles for them, and then deliver more relevant email marketing, such as what we’re bringing to customers with the acquisition of Tagga.

Personalization is key

Most B2B (55 percent) and B2C email marketers (69 percent) are effective at maintaining consistent, relevant, personalized communications with customers. 63% of B2B marketers segment email marketing efforts by industry, topic or vertical to avoid any unsegmented “blast” email campaigns.

Ignoring segmentation

Every week you design your emails (Email Marketing India) with the latest articles and promotions, you add all the content, and you send it to your entire email list. What’s wrong with that? Aren’t you supposed to send emails? Well, yes, but here’s the problem with sending your email to all your subscribers.

Since you have limited time, instead of forgetting about segmenting all together, you should at least separate your audience into different groups that have certain similarities. There are three main ways you can segment your audience:

Demographic

This includes information such as age, gender, company position, and income level. You can use demographic data to tailor your message and increase the relevance of your emails, which also increases the effectiveness of each email you send. You can get most of this information during the signup process.

Geolocation

Knowing where your subscribers are located can be powerful if you run a local business. You can use geolocation segmentation to send the following types of email campaigns:

Time-based. If you have customers across different time zones, you can send the emails to adapt to their local hour. Who likes to get a promotional email at 4 AM after all?

Regional promotions If you have several stores in different locations (within a city or region), you can send focused emails for discounts for people who are close to a store.

Location-specific content. You can use the subscriber’s location to use it in your content, subject line, and images.

Transactional

This represents those subscribers who have made past purchases and other related triggers related to their shopping behavior. Some examples of emails based on transactional segmentation include:
1. Sending upsells and cross-sells that reflect previous purchases.
2. Winback campaigns based on the time of last purchase.
3. Discounts based on the price sensibility of a segment.
4. Loyalty programs based on the number of purchases made.

That’s enough to make you want to start using segmentation in your emails.

Using a boring subject line

People get heaps of emails every day. How will your company stand out if your emails have unappealing subject lines?

The importance of subject lines isn’t a minor issue. 33% of email recipients decide whether or not to open an email based on subject line alone.

So making your subject lines click-worthy is a must-do.

One effective way to make your subject lines attractive is by using urgency. What drives the power of urgency is scarcity. If you specify that scarce object of desire, people will want it. In the case of subject lines, people will open the email to see how they can get what they don’t have.

You can also add urgency to your subject lines is by setting a specific deadline. If the offer lasts until a specific date, add it to the subject line.

Another effective way to add urgency to your subject lines is to include phrases such as:

Today only
Few products left
Last products available
For X hours only
24-hour giveaway
It’s also important not to promise something that you won’t deliver in your email. It’s an easy way to get ignored forever.

Get the How to Be an Email Subject Line Superhero guide

One of the hardest tasks any email marketer (Email Marketing India) has is to define how many emails to send their subscribers.

In 2015, TechnologyAdvice ran a survey in which they asked 472 U.S. adults, “For what reasons have you marked a business’ emails as spam?”

At first sight, you would have imagined their answers would include “irrelevant content” or “bad promotions.”

45% said it was because they received too many emails.

To test the point of saturation, you can start reducing the number of emails sent up to the point where you see a decrease in engagement and revenue. You can try the same but inversely: increase the amount sent up to the point the revenue decreases. Remember to communicate any changes in send frequency or cadence to your subscribers in advance.

Sending emails inconsistently

As observed previously, some companies send too many emails to their subscribers.

But there’s another common mistake that many companies make

They send too few emails

This may be due to the fact some companies don’t see the value of email. Some still have a hard time understanding the value of email marketing and why they should use it. Other companies may not have enough resources to spend on email marketing.

Whatever the case, if your company sends emails irregularly, your subscribers may forget you.

The key to a successful email marketing strategy is consistency. That means, sending emails regularly. Whether that’s once a week or twice a month; people should be able to expect your emails at a given frequency.

Overcomplicating the design

Instead of overcomplicating your email design (Email Marketing India), you need to make it simple. Check out our email design checklist for helpful tips to create emails that convert.

Your emails should always be in sync with your brand and your overall design aesthetics but if the design lessens the impact of the content within the email, you may not get the results you desire.

Remember that email is a communications channel; the goal is to talk to your customers, to educate them, and hopefully, motivate them to buy from you.

Images and visuals are absolutely a critical part of marketing your product or service. If you didn’t add any images to your emails, it could be fatal to your branding and your conversions. The key, however, is to hit the right balance of content and images in a way that will benefit both your email’s performance and your subscribers.

The corporate world is increasing its pace with such a speed that one can hardly catch its breath to plan the exclusive market strategies. Some Email Marketing strategies still remain at the top of the priority list. One of them is undoubtedly Email Marketing. Business and tech experts around the world agree that email marketing is one of the most effective ways to develop a brand and target the customers to build a long-lasting professional relation.

Why Email Marketing Still Makes a Difference in Your Business Profits

Now you might be wondering why? In the era of social media, when it seems the world is too global to really on emails, why and how email marketing still works?

The answer is quite simple. Email marketing services are still in the game, a much more formal method of communication. According to a report, the world sends about 196 billion emails daily. Out of these 196 billion emails the majority, 109 billion, is business email.

But this is not it, there are other reasons for the importance of email marketing. Here are some of them.

Business-Oriented-Medium

There is no doubt, that social media is now being used more frequently. And it also considered being powerful as well to connect with people. But don’t forget it is quite a personal and informal platform. But when it comes to converting people into members, customers or supporters, email marketing is the way to go. A recent survey proves that Email marketing has already accounted for nearly 7% of all customer acquisitions that occurred online. This not only proves the professional dominance of the medium of email but also that it is a forever green phenomenon of marketing.

Cost-Effective

Marketing is the part of a business which takes almost half of your investment if to be done rightly. But email marketing cost almost nothing and provides double profits just by spending some time on the carefully crafted sales emails. Moreover, you don’t have to put a load on your pocket for printing an advertisement like in other mediums of marketing. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

Accurate-and-Direct

One of the biggest reasons of why bulk email marketing is still a favorable method is that it generates immediate results. And you don’t have to wait to measure your success or failure level. Email is transaction by nature and you can use it to direct traffic to your website and ultimately drive sales. You can keep a clear track of the targets you have achieved which helps you in upgrading your progress even more.