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Email Marketing

Email Marketing Best practices for B2C Marketers

While email marketing is a priority overall, the pressures driving the strategy differ slightly. 55% of B2B email marketers cited the need to hit annual organizational revenue goals as the number one priority, while 71 percent of B2C email marketers noted that measuring marketing’s contribution to revenue is strongly valued as a key performance indicator. Both groups reported low favorable effectiveness levels at connecting marketing efforts to revenue, indicating a skill gap that needs to be addressed.

Email marketing IndiaWhile program goals may differ for B2B and B2C email marketers, there are some common best practices that top-performing email marketers use to achieve success. A few highlights:

Prioritize email marketing for a greater ROI

B2C marketers who prioritize email marketing average an 89 percent higher contribution to revenue, vs. marketers lacking such priorities. They also reported an email open rate that’s 167 percent higher. And click-through rate also 2.3 times higher compared to organizations lacking such prioritization. Those who don’t prioritize the program are seeing a decline in performance. It means that B2C email marketers have two options- either aim to master it on your own or find a trusted partner to manage the program for you.

Integrate data-driven campaigns for success

B2B email marketers will often test and optimize campaigns to distill distinct formulas for success. 59%  say they can duplicate the results of effective campaigns with this approach. 70% of B2B email marketers can identify the most profitable customers in their networks to maximizes the value of outreach. With data at their fingertips, B2B email marketers are more effective in developing repeatable processes and personalized campaigns. This presents a huge opportunity for B2C marketers to learn more about your customers, build behavioral profiles for them, and then deliver more relevant email marketing, such as what we’re bringing to customers with the acquisition of Tagga.

Personalization is key

Most B2B (55 percent) and B2C email marketers (69 percent) are effective at maintaining consistent, relevant, personalized communications with customers. 63% of B2B marketers segment email marketing efforts by industry, topic or vertical to avoid any unsegmented “blast” email campaigns.

Email Marketing

Mistakes.. While Doing Email Marketing

Ignoring segmentation

Every week you design your emails (Email Marketing India) with the latest articles and promotions, you add all the content, and you send it to your entire email list. What’s wrong with that? Aren’t you supposed to send emails? Well, yes, but here’s the problem with sending your email to all your subscribers.

Email Marketing IndiaSince you have limited time, instead of forgetting about segmenting all together, you should at least separate your audience into different groups that have certain similarities. There are three main ways you can segment your audience:


This includes information such as age, gender, company position, and income level. You can use demographic data to tailor your message and increase the relevance of your emails, which also increases the effectiveness of each email you send. You can get most of this information during the signup process.


Knowing where your subscribers are located can be powerful if you run a local business. You can use geolocation segmentation to send the following types of email campaigns:

Time-based. If you have customers across different time zones, you can send the emails to adapt to their local hour. Who likes to get a promotional email at 4 AM after all?

Regional promotions If you have several stores in different locations (within a city or region), you can send focused emails for discounts for people who are close to a store.

Location-specific content. You can use the subscriber’s location to use it in your content, subject line, and images.


This represents those subscribers who have made past purchases and other related triggers related to their shopping behavior. Some examples of emails based on transactional segmentation include:
1. Sending upsells and cross-sells that reflect previous purchases.
2. Winback campaigns based on the time of last purchase.
3. Discounts based on the price sensibility of a segment.
4. Loyalty programs based on the number of purchases made.

That’s enough to make you want to start using segmentation in your emails.

Using a boring subject line

People get heaps of emails every day. How will your company stand out if your emails have unappealing subject lines?

The importance of subject lines isn’t a minor issue. 33% of email recipients decide whether or not to open an email based on subject line alone.

So making your subject lines click-worthy is a must-do.

One effective way to make your subject lines attractive is by using urgency. What drives the power of urgency is scarcity. If you specify that scarce object of desire, people will want it. In the case of subject lines, people will open the email to see how they can get what they don’t have.

You can also add urgency to your subject lines is by setting a specific deadline. If the offer lasts until a specific date, add it to the subject line.

Another effective way to add urgency to your subject lines is to include phrases such as:

Today only
Few products left
Last products available
For X hours only
24-hour giveaway
It’s also important not to promise something that you won’t deliver in your email. It’s an easy way to get ignored forever.

Get the How to Be an Email Subject Line Superhero guide

One of the hardest tasks any email marketer (Email Marketing India) has is to define how many emails to send their subscribers.

In 2015, TechnologyAdvice ran a survey in which they asked 472 U.S. adults, “For what reasons have you marked a business’ emails as spam?”

At first sight, you would have imagined their answers would include “irrelevant content” or “bad promotions.”

45% said it was because they received too many emails.

To test the point of saturation, you can start reducing the number of emails sent up to the point where you see a decrease in engagement and revenue. You can try the same but inversely: increase the amount sent up to the point the revenue decreases. Remember to communicate any changes in send frequency or cadence to your subscribers in advance.

Sending emails inconsistently

As observed previously, some companies send too many emails to their subscribers.

But there’s another common mistake that many companies make

They send too few emails

This may be due to the fact some companies don’t see the value of email. Some still have a hard time understanding the value of email marketing and why they should use it. Other companies may not have enough resources to spend on email marketing.

Whatever the case, if your company sends emails irregularly, your subscribers may forget you.

The key to a successful email marketing strategy is consistency. That means, sending emails regularly. Whether that’s once a week or twice a month; people should be able to expect your emails at a given frequency.

Overcomplicating the design

Instead of overcomplicating your email design (Email Marketing India), you need to make it simple. Check out our email design checklist for helpful tips to create emails that convert.

Your emails should always be in sync with your brand and your overall design aesthetics but if the design lessens the impact of the content within the email, you may not get the results you desire.

Remember that email is a communications channel; the goal is to talk to your customers, to educate them, and hopefully, motivate them to buy from you.

Images and visuals are absolutely a critical part of marketing your product or service. If you didn’t add any images to your emails, it could be fatal to your branding and your conversions. The key, however, is to hit the right balance of content and images in a way that will benefit both your email’s performance and your subscribers.

Email Marketing, Lead Nurturing

Ways to Integrate Interactive Content Into Email Marketing

Surprise and delight your subscribers

Many emails (Email Marketing India) that your subscribers receive are pretty run-of-the-mill- they’re unlikely to pique much interest. However, interactivity gives you the opportunity to surprise and delight your readers with something new.

If you want to delight your subscribers, include interactive experiences such as video, memes, and GIFs within your messages (Email Marketing). Using creativity in your emails can help make your audience love you. And when your audience loves you, they’re much more likely to open your emails and click through to your website.

You can adopt a less formal, more conversational tone with these kinds of emails as well, making your audience see your brand as more human and approachable, which in turn, will make them want to connect with you.

email Marketing IndiaUse psychology to boost results

Interactive content (Email Marketing) works because of powerful psychological triggers. Consumers are driven to interact with core psychological components such as curiosity or the brain’s ability to respond to operant conditioning.

Understanding and leveraging these key psychological principles will help you build the best possible interactive campaigns, and will entice recipients to engage with your brand.

Once you understand the motivation behind why people click, read, and share, it becomes easier to integrate those successful elements.

Combine interactive experiences with personalization efforts

In order to create personalized experiences, you need information about your subscribers (Email Marketing). You need to know their preferences, interests, location, gender, age etc in order to send compelling Email Marketing Campaigns. Interactive experiences provide the perfect platform for gaining information about your subscribers. And you can use interactivity to offer insights in exchange.

Promote interactive campaigns that deliver what subscribers want

Consider what your subscribers want to know. Are they wondering which newsletters (Email marketing) to subscribe to from a given publisher? Are they worried that they can’t afford a home where they live? What’s the information that they want to know that you can provide?

If you’re able to provide the information subscribers want, then they’ll be more likely to click-through your email marketing campaigns.

Ask yourself: How can your business solve a potential customer’s problem and drive conversions? When your problem solves for your customers, they are almost compelled to open your emails, click through, and read your content.

Incorporate fun – with no explicit sales goal

It’s tempting to make sure that every email (Email Marketing) you send has an explicit sales goal, but emails are also an important aspect of building brand awareness and encouraging customer loyalty. When it comes to improving engagement, sheer entertainment may be the way to go.

Try sending out something entertaining for a holiday or making your monthly newsletter (Email Marketing) interactive. Some of the highest CTRs (click-through rate) you’ll ever get are from emails that don’t have much to do with a promotion or your business but still redirect to your website or other content within the email.

Email Marketing

Ways to Make Your Lead Nurturing Emails Stand Out

Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey ( Email marketing ). Now before we dive into lead nurturing best practices and tips, let’s set the record straight that there is a difference between drip marketing and lead nurturing. A drip marketing program sends communications at a specific cadence set by the marketer, but it does not consider who that lead is, what their behaviors are, or what segmentations they might meet. Lead nurturing is adaptive, segmented, based on activities (or inactivities), and is extremely personalized for each lead. Think of it as a conversation. Drip marketing is like a monologue whereas lead nurturing is having a 1-1 conversation.

So how do you create hyper-relevant email marketing conversations through lead nurturing? What are the important ground-rules for building a nurture program that scales?

Here are 5 tips for making your lead nurturing emails stand out in the inbox.

Write Subject Lines That Beg to be Opened

Since the subject line is the first thing a recipient sees, it would be silly not to discuss techniques that work. After all, your email (Email marketing India) doesn’t matter if no one opens it! Not every subject line needs to be a literary achievement, but there is power in a subject line that is magnetic.

  • Useful: Is the promised message valuable to the reader?
  • Ultra-specific: Does the reader know what’s being promised?
  • Unique: Is the promised message compelling and remarkable?
  • Urgent: Does the reader feel they need to read it now?

To take it one step further, here are 5 subject line techniques that really work:

  • Educate: 7 Things Marketers Can Learn from Sales
  • Ask a question: Did you miss this?
  • Announce a sale, new product, or an exclusive look: First Peek: Our latest Definitive Guide to Engaging Email Marketing
  • Offer a solution to a problem: Pay Down Your Loan
  • Jump on a popular topic: The State of Email Marketing: What’s Working Now?

Choose the Right Sender

Lead nurturing is all about trust. You want buyers to trust communications from you or else they won’t always be willing to open them. In addition to the subject line, one way to create and reinforce trust is with the sender name—or the From Name. If you think about it, would you open an email from someone you didn’t know? The From Name can make all the difference and can influence opens, clicks, and even spam complaints.

There are a few options that you can experiment with, and examples of each:

  • Company or Brand Name: Apple, GrubHub, Banana Republic, etc.
  • Product or Service: “Mileage Plus” by United Airlines is used as a From Name.
  • Personal Name: A specific employee at your company. This could be your head of marketing or the sales account executive that owns the account.
  • Campaign-based: We sometimes sends nurturing emails, so buyers know exactly what to expect before opening.

Build a Strong Email Body

Okay, so you’ve got a subscriber to open your email. Now what? Like any landing page, you want your email to be compelling, clear, actionable, and answer the what’s in it for me? question. To check if your email delivers this experience, run it by the 30-second summary rule. Can you get through the email in 30 seconds and know the value it provides? This test will help make sure that your call-to-action is clear and the value proposition is obvious.

Now that you have the subscriber’s attention on the email body, there are a few more things to consider:

  • Keep your email width to 600px max. Any wider and you’ll likely have rendering issues across some email clients.
  • Remember that rich media like Flash, JavaScript, and video won’t work in an HTML email.
  • Focus on what will and won’t appear above the fold on a subscriber’s screen, whether that’s on a desktop, tablet, or mobile device.
  • Consider experimenting with the style of emails—sometimes heavy text works better than a beautiful visual.
  • Always provide a plain-text version of your email for subscribers who don’t like or accept HTML versions. This will also help your deliverability.
  • Use bulletproof buttons, which are buttons that look like images but are actually just HTML and CSS code. If your main call-to-action is a jpeg button, it will not be displayed until the email is opened and images are downloaded. HTML buttons render before images are downloaded, which changes email open and click experience. When Marketo tested bulletproof buttons, we saw a 20% lift in click-to-open rates.
  • Always use alt tags. These let users who have images blocked know what they are missing. They can help boost both open rates and click rates, so don’t miss out.
  • Reduce distractions. Emails are like landing pages in that they have one goal in mind: Conversion. The best landing pages are clean, simple, and use visual cues to guide the prospect to complete a form. Use this same logic when building your emails. Give your call-to-action room to breathe and you’ll see better results.

It’s (Past) Time to Go Mobile

I know it probably feels like we’re beating a dead horse here, but over 50% of emails are opened on a mobile device. If your emails aren’t mobile friendly, you’re missing out on engagement. If you don’t believe me, think about the last time you clicked on a poorly formatted email on your phone. Could you think of one? Me either.

According to The Radicati Group’s Mobile Statistics Report, “by the end of 2018, worldwide mobile email users are expected to total over 2.2 billion…by this time, we expect 80% of email users will access email via a mobile device.” As you develop a successful lead nurturing program, be sure that you build this capability into your emails as it will only become more important over time.

There are a few different ways to build a mobile-friendly email:

  • Scalable Design: Good for beginners and teams with limited resources—it’s a design that works across desktop and mobile and doesn’t require code to adjust image and text sizes.
  • Fluid Design: This design works best with text-heavy layouts that flow. It requires some CSS knowledge because of width limitations, but it still works for teams with limited resources.
  • Responsive Design: This design includes everything from the two styles above and then adds CSS media queries, allowing you to design for specific screen sizes. It offers the most control but requires the most resources.

Don’t Forget Segmentation

Segmenting your audience, the act of dividing your leads into definable and actionable parts, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Segmentation means higher engagement. An executive requires a different piece of content than someone in an intern role. What resonates with one audience won’t resonate with another.

Additionally, as it pertains to email, studies have consistently shown that segmented email sends yield higher results. In an Email Marketing Study, we found segmentation to be the highest ROI tactic used by email marketers. In fact, according to our proprietary Engagement Score, 23% of how engaging an email ( email marketing ) is can be explained by segmentation. Smaller, more segmented sends in your lead nurturing yield better results.

I hope this has helped frame the necessary steps to building out a strong foundation for email lead nurturing. For more resources on developing a strong lead nurturing strategy, be sure to download our Definitive Guide to Lead Nurturing! And as always, comments or other ideas are encouraged below.

Email Marketing

Why Email Marketing Still Makes a Difference in Your Business Profits

The corporate world is increasing its pace with such a speed that one can hardly catch its breath to plan the exclusive market strategies. Some Email Marketing strategies still remain at the top of the priority list. One of them is undoubtedly Email Marketing. Business and tech experts around the world agree that email marketing is one of the most effective ways to develop a brand and target the customers to build a long-lasting professional relation.

Email marketing IndiaWhy Email Marketing Still Makes a Difference in Your Business Profits

Now you might be wondering why? In the era of social media, when it seems the world is too global to really on emails, why and how email marketing still works?

The answer is quite simple. Email marketing services are still in the game, a much more formal method of communication. According to a report, the world sends about 196 billion emails daily. Out of these 196 billion emails the majority, 109 billion, is business email.

But this is not it, there are other reasons for the importance of email marketing. Here are some of them.


There is no doubt, that social media is now being used more frequently. And it also considered being powerful as well to connect with people. But don’t forget it is quite a personal and informal platform. But when it comes to converting people into members, customers or supporters, email marketing is the way to go. A recent survey proves that Email marketing has already accounted for nearly 7% of all customer acquisitions that occurred online. This not only proves the professional dominance of the medium of email but also that it is a forever green phenomenon of marketing.


Marketing is the part of a business which takes almost half of your investment if to be done rightly. But email marketing cost almost nothing and provides double profits just by spending some time on the carefully crafted sales emails. Moreover, you don’t have to put a load on your pocket for printing an advertisement like in other mediums of marketing. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.


One of the biggest reasons of why bulk email marketing is still a favorable method is that it generates immediate results. And you don’t have to wait to measure your success or failure level. Email is transaction by nature and you can use it to direct traffic to your website and ultimately drive sales. You can keep a clear track of the targets you have achieved which helps you in upgrading your progress even more.

Email Marketing

Why Email Marketing Campaign works in India

When it comes to the universal question of how to reach hundreds and thousands of potential buyers in the lowest possible time, bulk email or email marketing India come across as the most desirable solution. This holds even more true in the context of small businesses in India. As Indian economy experiences a surge in the numbers of start-ups and small businesses, more and more email marketing campaigns are being launched to create brand awareness and recognition.

What makes email marketing campaigns in India really effective is the fact that the base of internet users in India has grown manifold. It is a country of young and aware internet users who actively engage with product information, services offered, sales and discounts and relevant business updates.

email marketing campaigns

Email Marketing campaign

Here some of the key benefits that good email marketing campaigns (Email Marketing India) can deliver.

1. Email marketing campaigns are highly cost-effective

For a small business, the cost is a major consideration. Email marketing campaigns simply work best for them. By launching your email marketing campaign under the supervision of a bulk email service provider you save money, time and effort. With email marketing services (Email Marketing India ) you avoid the cost of promotional materials like print, paper, ink and other such charges.

2. Email marketing campaigns are better targeted

Reaching out the right people is essential to any marketing strategy. Poor targeting means that your intended message sent to the wrong audience. Therefore ruining your whole marketing plan. With email marketing campaigns the chances of right targeting are the highest because mailing lists from mail houses are most reliable. You can segment your mailing list according to factors such as customers’ likes and dislikes, their buying behavior, etc. Thus ensuring that your prospects receive more personalized messages that have the information they would likely interested in. Today many effective email marketing software comes laden with such features that help you create efficient recipient segments and track performance of your email marketing campaign.

3. Email marketing campaigns deliver higher customer receptivity

You may involve television, radio, newspaper or other such mediums in your email marketing campaign. However, how high are the chances that your message get ‘actively’ registered in the prospects’ mind? People may or may not notice an advertisement on TV, radio or newspaper. But they surely go through their emails. Email marketing services (Email Marketing India) can surely have a better effect. Although it is customer’s decision to pursue your offer or not. They will surely get to know about you and your business.

4. Email marketing campaigns run on their own

Another great aspect of email marketing campaigns is that they run by themselves. Readers or viewers themselves take the initiative to know more about your business and offerings. Opt-in emails come as newsletters, promotions, special offers, etc. and requested by internet users on websites they visit. If any customer no longer wishes to receive such emails, he can simply opt out from mailing lists. Opt-in and opt-out mailing help deliver your business messages to the prospects without wasting your time and efforts.

For more information about Email Marketing Campaigns, You can check- Mailcot, Rccess, and Telcob.

Email Marketing

4 Creative Ways to Increase Email Signups

Email marketing is an exquisite patron retention tool. You can’t expect immediate sales. However, you may count on expanded customer loyalty and repeat purchases whilst you start sending emails. The only tricky part of email marketing. However, is obtaining those emails and keeping them subscribed. As you’re reading through different blogs and publications to e-mail advertising, you may see facts about renting or shopping for lists. We endorse keeping off this in any respect costs. developing your list organically is viable and could carry you the satisfactory effects.

The Creative methods to increase Email Signups

Easy Sign up with Interest Categories

With the growing demand for personalization, we can all agree that user’s defining their own interests will help with the automation process. Throughout your website, we suggest setting up custom forms that filter signups into a specific list. This way, you can start sending relevant campaigns immediately. Read our next article “Segmenting Your Subscriber List in a Smart Way” for ideas on how to segment your subscribers.

Email-in or Text-in Deals & Giveaways

This method of email collection can be executed in a variety of ways. Choose what is best for your business by analyzing your customer’s behavior and watching your competitors.

Deals on Deals

Hanging up posters in your shop that offer a discount or giveaway in exchange for an email address will increase your signups exponentially. Who doesn’t like a good deal? This approach is useful only if you make your sales goals clear. Let them know why they should stay subscribed past this initial promotion. Will you be sending more deals and offers? If you have a membership program in place, will they get special benefits by subscribing?

One Time Promo

Like our ‘deals on deals’ suggestion, one time promos can be displayed throughout your store. Promote a killer discount or giveaway in exchange for an email address. If you’re not planning on emailing them more discount codes or sale promotions, make sure they’re aware that this is a one-time promo. List reasons why they’ll want to stay subscribed and give them some insight on how many emails they should expect.

Website Hook

Email-in and text-in promotions shouldn’t be limited to posters. Display your deals and giveaways online! Dedicating a footer widget, landing page section, or sidebar space to your sign-up deal can prove to be effective. Make it simple, but be clear about your intentions. (i.e., Sign up today for 10% off your first order. We send weekly emails with our latest sales and exclusive member discounts. You can unsubscribe at any time.)

Email Opt-In Box During Online Checkouts

Acquiring new emails doesn’t always mean you have to look far. Give your new (or returning) customers an easy way to opt-in to your list by adding a simple checkbox near the purchase button. Most online cart systems will collect and compile your email opt-ins into a downloadable list. If you integrate FireDrum’s API, you can have new opt-ins added to your account immediately.

Working with a mobile credit card processor (like Square or Clover)? Most processors offer a similar signup feature. Enable these settings in your account and watch your subscriber count grow!

Leave a Signup Sheet by the Register

Even in today’s fast-paced, digital age, a pen and paper are still useful. Leave a small note or poster alongside a signup form that encourages visitors to leave their email. Since this method doesn’t offer as much detail as a webpage might, it’s vital that you list the basic subscription facts. How many emails should they expect per month? Will you be sharing their email with other vendors? Will they receive any special deals or promotions by signing up?

Email Marketing

Is Email Marketing effective for targeting marketing opportunities

Email marketing is the number one spam offender in recipients’ inboxes. But with the right segmentation and a little love, email can be totally lovable and still effective at nurturing leads and closing deals. Consider that 39% of marketers who segment their email lists experienced higher open rates, according to Lyris Annual Email Optimizer Report.

Satisfaction Level

The Rolling Stones weren’t always right. We can get a gauge on customer satisfaction, and use that knowledge to better target our email marketing. Think about it. If you have a group of die-hard customers in love with your company, you can encourage them to be brand ambassadors. Or, if customers are dissatisfied with your services, you can pinpoint why and surface some content to start repairing the relationship.

Past Purchase

Marketers sometimes get a bad rap for using customer data. We’re the big bad wolves of privacy. But consider this  42% of people said they would value a retailer or brand more if it remembered their buying and browsing behavior from where they have shopped before. If a segment of your contact list has used your service or purchased from you before, use that data to personalize their emails.

Shopping Cart Abandonment

You know when you’re craving a piece of chocolate but you stay strong and say no? You’re pleased with your willpower until you’re reminded of it later when you see a Lindt commercial. Suddenly, you have to have it more than ever. If a contact added an item to their shopping cart, whether they purchased it or not, they want it. 

 Targeted Facebook Posts 

You can get more out of your Facebook business page by targeting posts tailored to the different types of people in your audience. Say your business sells deodorant. You have a women’s product line and a men’s product line, but it’s easiest to have one unified social media presence. If you’re running a special on a new product for the women’s line, you can avoid oversaturating your male followers with messaging by posting targeted Facebook statuses.

Targeted PPC Landing Pages

It’s important to remember that PPC advertising is a complement to your inbound efforts, not a stand-alone tactic. Marketers pay for PPC ads because they want someone to click on them.  But that’s only half the battle. Once a lead clicks on the ad, it should take them to a page that holds their interest through extremely targeted content.



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