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Need of Email Marketing in Education Industry

May 19, 2020

India is a developing country. It’s a second-most populous country, seventh-largest country by area, and the most populous democracy in the world. According to Worldometer, the current population of India is 1,378,344,732 as of Monday, May 18, 2020.

Need of Email Marketing in Education Industry

In India, there is a large number of students there are numerous Schools, Institutes, Colleges, and several other institutions are established. These Institutions are giving there best education system, infrastructure, and whatnot. But in the end, they are all competing with each other to offer great services, education, infrastructure.

Marketing being one of the most crucial thing a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses, and engage public relation reforms. In this era of marketing, it has become one of the essential parts of the business. Through marketing, you can express what services you are offering which makes you different from other service providers.

Email Marketing in Education Industry

What is Marketing?

 

 

Marketing is the management process involved in identifying, anticipating and satisfying customer wants profitability (Institute of Marketing).

The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product sells itself. -Peter Drucker.

The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product sells itself. -Peter Drucker

It’s Importance?

  • Marketing Is an Effective Way of Engaging Customers,
  • Marketing Helps to Build and Maintain the Company’s Reputation,
  • Marketing Helps to Build a Relationship Between a Business and Its Clients,
  • Marketing Helps Your Business to Maintain Relevance,
  •  Marketing Helps the Management Team to Make Informed Decisions, etc.

Today’s buyer lives in a highly digital and immediately gratifying consumer environment. They don’t have to buy unless it is on their terms and there needful.

Education Industry sector is changing rapidly with more private players entering the field. The government is also taking many measures to enhance the quality of education in India. This industry is going to attain its peak as the idea of business via education catches up.

India has one of the biggest networks of higher education institutions in the world. 

However, there is still a lot of potential for more development in the education system.

Market Size

India has the world’s largest population of about 500 million in the age bracket of 5-24 years and this provides a great opportunity for the education sector. The education sector in India is predicted at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19.

The country has become the second-largest market for e-learning after the US.

In many growing sectors the education industry is one of them. India is one of those countries that have a large amount of population in 5-24 years. 

Some Facts about Education Industry:

 

1. IIT Kanpur has its own Airport

Kalyanpur airport also known as IIT Kanpur airport is a private airport owned by IIT Kanpur. The Aerospace engineering department of IIT Kanpur uses this airport to test their models, and they also have a glider flying program.

2. India has the World’s largest school.

City Montessori School is a co-educational private school offering education in English medium in the city of Lucknow with over 55,000 students and 4,500 staff across 18 campuses. The City Montessori School (India) awarded the 2002 UNESCO Prize for Peace Education.

3. India has the first and oldest Women’s college in Asia.

Bethune College is a women’s college located in Kolkata and is affiliated to the University of Calcutta with a motto of ‘Viddaya Vindatey Amritam’. It’s the first women’s college in Asia and the oldest women’s college.

4. India is the world’s third-largest education system.

The Indian Education system is the world’s third-largest Higher Education System which comprises of more than 800 universities, 39,000 colleges, and a capacity of enrolling more than 20 million students.

5. India has the Largest open university in the world by student enrollment.

With the enrollment of around 34,99,999 students, Indira Gandhi National Open University (IGNOU) is the world’s largest open university based on student enrollment. The enrollment number is calculated inclusive of active students on and off-campus.

How Email Services Help to Grow Education Industry

 

For many Education portal, it serves as the lead generator tool and gives an opportunity to create an Education Industries reputation. Demographics and increased mobility of scholars, as well as the increasing cost of higher education in many countries. It not only helps the students to be aware but also let the parents stay involved in the education of their children. The following are some of the elements of email marketing helpful for the education sector.

  • Cost-Effective

Email marketing is cost-effective marketing in the world of marketing. Educational Sector can avail the chance of spending less and achieving more by implementing email marketing for their business. It will target a larger number of audiences. Although, a number of other options like search engine optimization, email marketing, social media and SMS marketing can be implied as well.

  • Conversion Rate High

Online educational marketing structures obtain an excessive conversion price. So, Messaging structures like Emails and SMS are a number of the sorts of digital advertising that acquire a high response fee because of the reality that they’re private and educational sector can easily reach their focused target market in a strong manner.

  • Increase Brand Awareness

Marketing is the first-rate manner to generate logo attention through social media platforms like FB, Twitter, Instagram, LinkedIn, and so forth. Also, they incorporate an extra part of the audience. This will increase fans and improve the conversion rate as well.

  • Online Reputation

However, this can be carried out by using selling fine blogs, taking pictures motion pictures, garnering testimonials from achievers and splendid inspirational personalities, gaining and imposing alumni comments, and promoting high-quality campus information to gain the eye of the audience.

  • Promote through paid channels

Search and display advertisements are one of the accessible ways to market an academic institution. So, Lead technology can yield extra results through ad campaigns. Because it directs a enormous phase of the net audience closer to your website. Almost, that is the most appropriate way to pressure visitors to the internet site. Also, the usage of compatible and satisfactory keywords will even help in growing the full variety of impressions.

 

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Email Marketing for Bloggers: A Quick Guide

May 9, 2020

Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.

 Email Marketing has a Prominent ROI

Email marketing for bloggers 

Marketing Lead ROI | Sprint Marketing

  • For every $1 you spend on email marketing, the normal return is $44
  • It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
  • “91% of shoppers want to hear from companies they do business with via email.

With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:

  • How  email marketing can grow your blog
  • What to recognize before taking an email service
  • How to create a simple email marketing strategy for your blog. One that leads you leads.

Why Bloggers Practice Email Marketing

 

15 ways to improve your email marketing campaigns | CIO

 

If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.

The effective potential of email marketing

Email marketing for bloggers 

email marketing

We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.

It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.

And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.

How Email Marketing Increase Your Blog Readership?

                     Email marketing for bloggers 

email marketing for blog

Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.

And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.

You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.

Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.

Build a Pure Email List Plan for Blog 

Email Marketing For Bloggers 

email marketing for bloggers

Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • A new subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.

How to Select an Email Service for Blog 

( Email Marketing For Bloggers )

mailcot email marketingmailcot email marketing services

 

Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?

  • If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
  • How often do you propose to send an email?
  • What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
  • Do you want to send an automated welcome series when people sign up?
  • Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
  • How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
  • What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
  • Do you want to be able to compose emails through your smartphone?

When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.

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Best Marketing Automation India

March 23, 2020

The Marketing Automation India story is yet in its initial steps. Most famous views globally still imply that there is less than 10% approval of marketing software platforms also when you join up the customer part of all primary providers.

Globally the Marketing Automation software market will be worth $7.63 Billion by 2025 as per estimates by various researches. The market is supposed to increase between 2016 to 2025 with India and China witnessing the tremendous growth in the customer base. As per estimates, the size of India market alone is over USD 500 million.

Story- Marketing Automation India

marketing automation india

Marketing Automation India as the name sounds somewhat amorphous for a whole industry. The marketing automation market in India also started with lead generation and nurturing technologies gradually providing a wide array of analytics and social media management capabilities.

By the time the marketing automation wave hit the country, entrepreneurs in India had realized that they can’t understand the approach of building an “all you ever need” package for marketers. The marketing automation India wouldn’t be concluded without considering serial-entrepreneurs. Marketers have also embraced automation to simplify their tasks.

Challenges For Marketing Automation India

challenges for marketing automation india

1. Budget Constraints & ROI Enigma

Most marketers connect low marketing budgets as one of the logic for the non-adoption of marketing automation resolutions. For some who take the leap of belief to use a marketing automation solution but only assess it in terms of Return on Investment (ROI) leave to see the value.

Another mistake that marketers could find to see the return on investment (ROI) reaching up, but sales dip. This could be a consequence of some simple causes and effects. As media expansion increase across channels, the reach has decreased for almost every channel and publisher. Growing costs coupled with declining reach drives up Cost-Per-Point (CPP), which means your original needs to be exponentially more efficient to deliver the same results. In most cases, even the greatest creative cannot compensate for the decline in efficiency.

2. First Think Content Strategy

The latest report suggests that the number of marketing tools competing a marketer’s attention raised by 40%  from the previous year. With so many marketing tools available, the choice to pick a marketing automation solution is usually driven by FOMO (fear-of-missing-out).

Outwardly a sharply defined content approach, the automation solution only stops up showing the incompetence in the marketing department. Content lies at the core of any marketing automation solution hence it is risky to guarantee that you have a documented strategy of content in status before you design your marketing technology.

3. Automation Detox

The industry as a complete wants some sort of detoxification for putting stand-alone applications like marketing automation suites. The difficulty lies in the mindset that marketing automation is expected to automate repeated tasks that destroy the very nature of what marketers do.

To avail of the best marketing automation services you should choose Mailcot

 

If you are a business owner then firstly understand why and how your audience uses technology and then start trying to align your communication efforts. Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door.

Being online every business wants to be top and the higher rate of ROI, For this, they are competing with each other, So MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services (either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Mailcot also provide email Marketing Reseller program.


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5 Best Cheapest Email Marketing Services

March 16, 2020

A cheap and affordable email marketing service isn’t difficult to find. On the research for the cheapest email marketing services to run your campaigns without wanting to take out a second contract?  In this blog, we’re going to introduce the cheapest email marketing services options. We’ll examine what makes each one unique, and help you settle on the best solution for your business. Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. Let’s read various cheapest email marketing services !! cheapest email marketing services

Why Choose The Best Email Marketing Services ?

Email marketing is one of the most cost-effective marketing instruments for small businesses. According to a study, email marketing on average equals a 4300 percent return on investment (ROI) for businesses in the United States. This is because email marketing is simple to operate, gives you whole control, and supports you to establish a direct connection with your customers. Not convinced on email marketing? See these email marketing services for why growing an email list is so great today.

It’s essential to know that a lot of your profit with email marketing depends only on the email marketing software you choose because they are answerable for making sure that your emails really go delivered. If you aren’t accurate, then you will end up paying a lot more money for some features and disastrous email deliverability rates (which causes you to drop even more money).

1.Mailcot.com (www.mailcot.com) 

cheapest email marketing services

 

 

 

 

 

They are No.1 Mass Mailing Service Provider Company in India. They provide the Best and Cheap Email Marketing Services.Boost your sales and business with Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws.

Provides services such as :-

  • Email Marketing

Email Marketing Services allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them.

  • Transactional SMTP

If you are looking for a Transactional SMTP service, then you probably have an application that sends out either marketing or transactional messages and is searching for a host to relay these messages in bulk.

 

  • Marketing Automation

Create fully automated campaigns with the world’s most intuitive workflow builder. Apply tags, trigger campaigns, add delays, branch with if-then logic, and do about 30 other things.

 

2. SendinBlue (www.sendinblue.com)

SendInBlue

As one of the cheapest email marketing software options, SendinBlue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed.This service also makes email marketing a very streamlined affair, with many templates and workflows to help get you up and running in a flash.

3. SendGrid (sendgrid.com)

The SendGrid website.

While SendGrid is one of the cheapest email marketing software tools, it can still get pricey if you have a lot of contacts.However, it’s ideal for smaller businesses that don’t need to send a lot of emails but do want access to a ton of features and customization options. SendGrid also offers a custom API, making it a solid choice for developers.

4.Cakemail (www.cakemail.com)

cheapest email marketing services

If you’re looking for a simple and streamlined option, Cakemail can be an excellent choice.While it lacks some of the automation features more elaborate services offer, it makes managing your list and creating email campaigns simple and painless.It’s a solid option for small businesses that need basic email marketing features without all the frills (and associated costs).

5. MailerLite (www.mailerlite.com)

cheapest email marketing services

All in all, MailerLite is one of the best and most well-rounded options available.It provides plenty of help creating your emails, managing your list, and automating your campaigns, while keeping the cost low.In addition, it’s a particularly strong choice if you’re also looking for a tool to help you design pop-ups on your site to attract subscribers, as well as landing pages where you can send those who open your emails. cheapest email marketing services

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3 Advice to Improve Email Deliverability in Inbox

January 30, 2020

 Email Deliverability

 

 

improve email deliverability

Improve email deliverability

Various types of advice are flying around the internet which is informing business marketers about Email Deliverability. To avoid spam filters, we need to ensure top inbox placement hidden engagement metrics that keep email marketers up at night. And, yes there are some things we can do as a marketer to ensure top inbox placement.      email marketing india

Improve email deliverability

An email service provider (ESP) is providing services to us. Unless employed as the head of deliverability at a large corporation have the own, in-house email sending architecture. Besides, there is a lot of the advice is there for email deliverability which doesn’t apply to us. Also, building an understanding helps us to select the right email service provider.

 

Email deliverability is also known as “Inbox Placement” as it is an important topic. This tells us about the working of spam filters as well as tells us about the traveling of email on the internet. Additionally, this defines the 76 key terms of email deliverability.

Improve Email Deliverabilityimprove email deliverability

The Facts About Email Deliverability

 

  • It measures the chance of email to the recipient’s inboxes, not spam folders. This is called Inbox Placement. In addition, this examines technical factors that affect an email’s journey. It is done between pressing send and landing in inboxes.

Email Marketing India

  • With low deliverability, many messages are destroyed to the spam folder.

 

  • It is not similar to the delivery rate.

 

  • It helps in measuring the percentage of sent emails delivered to an inbox provider server.

Improve email deliverability

What Do You Understand by Spam in Email Marketing?

improve email deliverability

For understanding email deliverability firstly, we need to understand what is spam in Email Marketing? The First email came. Then came the spam after then spam filters. Therefore an email marketing service providers and inbox placement concerns came into existence. 

Ways

Spam is classified as an email needs to meet two criteria:

  1. It is outcast or undesirable. This means the recipient does not ask for the email.   
  2. It is sent in volume to various recipients because it is a commercial offer.

spam, ways, imorove email deliverabilityA recipient explains to us about spamming, not the sender. The signing of recipients in email marketing and after that forgetting about it is unfortunately still a type of spam because it is outcast. We need to provide the option of unsubscribing from the email list to every email which we send to our recipients. If an email is spam, decided by any contact and they have a quick and easy way to stop receiving emails from us.

As an email marketer, it is not your duty to decide whether your email is spam or not, this will be decided by the contacts.

improve email deliverability

An Email’s Long Journey in Inbox

 

 google.com, iPhone,    

Step 1: Clicking Send

We click send and the message leaves from the outbox. At this time, we need to compose a mailing and clicks send to distribute the message to different recipients waiting for it.

 

Step 2: Leaving the MTA (Message Transfer Agent)

The message is passed through outbound filters of MTA. Before the transfer of the message an agent (MTA) releases our email from the server or ESPs to the internet. It checks by internal filters. If ESP is not doing its job when it doesn’t have internal filters to set up for monitoring and catching spam.

 

Step 3: The Internet Travelling

Tiny bits of data have a journey of messages from router to router on the internet. Traveling from router to router the runner which carry message gets mixed with other types of email messages send around the world every day.

 

Step 4: Survive from Gateway Filter

ISP’s gateway filter checks the messages and enters the server or it rejects. It is the first step to filter our message which may encounter. Moreover, if it fails to guard this gate it may not be coming into the server of ISP’s.

ways

Step 5: Sorting with Internal Spam Filters

The message is passed through internal spam filters and is sent to the inbox spam folder or it rejects completely.

 

Step 6: Passing with Black-Box Filter

It is a personal filter that sort messages in the form of inbox or spam. Evens so, it functions at the level of the inbox and learned through recipients’ previous choices. Without a doubt, they are always machine-learning filters.

3 3 3 3 3 3 3 3 3

Step 7: Landing in the Inbox

The message is achieved with inbox placement. The message arrives when it expects to go. Whether the message is open by the recipient or not it is all up to us as a marketer.

in inbox in inbox    

 “Spam and Email Go Hand-In-Hand”   email filter

Improve email deliverability

For Getting Best Email Marketing Services in India – Do visit https://mailcot.com/

ways

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What Is Bulk E-mail? – An Overview

January 16, 2020

Bulk E-mail

Bulk E-mail is a mail sent to a certain set of people. These mails are used to promote products or brands. The main aim of Bulk E-mail is to promote some brands or to make an interaction with users or clients.

Bulk Email

But why does this is trending in marketing strategies?

Bulk E-mail is an effective way by which a company reaches its customers by email services. It provides them good and specific information related to the brand product and services. Thus today every business wants to reach the target audience by less effort and low budget. Therefore mailcot services provide the best in class services to their clients.

What makes bulk email services more effective?

  • Personalized email

Design your email differently for the different people, so it can affect more than ordinary email personalized email help to connect with every individual customer which leads to improving communication between business and customers.

  • Targeted audience

Every other business wants to reach its target audience. So, bulk email services one of the services which help a business to reach the targeted audience by different services like promotional email and newsletter.

  • Campaign monitoring

Campaign monitoring is a global technology that provides an email marketing platform that is easy to use yet powerful. Monitoring and analyzing market campaign gives us the chance to dig in and see the actual performance. In the event when the level of success is low then we need to figure out the problem at that point we decide to reinvest in improving the campaign on to quit its focus on a new event.

  • Highest ROI

ROI, in other words, Return on investment of an email help to measure the performance of an email how it performs and how it’s able to connect with the customer at what cost and what results its gives to a business by its services.

  • No geographic boundaries

Email services enable a business to go and connect with the people worldwide which leads to generating large sales for the business product and services across the boundaries.

Types of Bulk E-mail:-

  • Promotional E-mails : 

Bulk email services use promotional email to promote the product by providing offers and discounts to customers to build awareness of the brand. Also, this type of email use to attract new customers.

  •  E-mail newsletter :

Email newsletter uses to communicate between business and customers related to the change and update in product and services. In addition, these mails provide time to time information to the customer for a good connection and awareness.

  • Acquisition E-mails :

This type of email is sent to acquire new customers. Thus these mails are used to share special offers to convince the potential customers to make a purchase.

  • Retention E-mails :

This type of mails is sent to existing clients to keep purchasing from your store. Thus these mails help to remind the existing customers.

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Email Marketing Automation

January 11, 2020

How to engage with Email Marketing Automation

Email Marketing Automation as we all know that Email is one of the trendy ways to promote business nowadays.  E-mail Marketing is a trending strategy in the marketing world. E-mails are still the most efficient way for businesses to reach their customers. In other words, you can decide which email you want to send, at what time, and to whom. With the help of Email Marketing, you can promote your business. It is also Cost Effective, Fast, and Flexible way to do marketing as compare to Traditional Marketing.

What is E-mail Marketing Automation?

It is a way to create personalized, timely emails which send to someone when he/she take a specific action. Email marketing automation is a strategy that sees marketers send triggered or timed promotional emails to subscribers on their mailing list.

Email automation is all about making promotional campaigns an automated process. By using email marketing automation you can improve the sale of your business.

E-mail Marketing automation is all about triggers and actions. As a similarly specific event is occurred the related mails are delivered to the user.

These E-mails must be attractive to the user. This type of mail must be creative and also they can engage the user with the product.

Email Marketing Automation

Benefits of E-mail Marketing Automation:

  • It increases brand awareness.
  • Customization Marketing.
  • It helps to promote events.
  • Fast and Flexible way to deliver mails.
  • It reduces costs.
  • We can target a certain set of people.
  • We can monitor our campaign.
  • It helps to keep the customer updated.

For instance Email Automation you just need to be creative while designing your mail, and you can deliver the same quality of experience to your first and last customer.

And with the help of Email Marketing, you can reach the global audience.

In conclusion, Email Marketing Automation is one of the ways to interact with your customer on one to one basis. It will also improve your relationship with the customer.

 

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