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Marketing Automation Platform India

Email Campaign, Email Marketing, Marketing, Marketing Automation

Enhance Email Marketing with Cloud Computing

By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.

Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.

Following are the benefits of cloud computing in Email Marketing:

Faster Sending Speeds

Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.

Flexible Data Integration

Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.

Higher Security

Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.

Future Proof

Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.

Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department

Low cost

Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.

Democratizing effect

As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.

Improved time management and processes

The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.

Improved Accessibility

The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.

Innovation

With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.

Email Marketing, Marketing

Best Ways to Attract Clients Online: Generate lead Faster

Tired of chasing down your ideal clients and ultimately scaring them away? Good. To be honest, this method isn’t good for business anyway. But I don’t have to convince you of that — poor results will. Thankfully, there is a better way, a more profitable and enjoyable way. The following methods are ones you can implement immediately to earn clients online without spamming (Online Marketing) them — no tech expertise required.

Host an Online Workshop

The days of showing off a certificate or a degree on the wall are over. The best thing you can do to demonstrate you are the right expert to work with is to add value to your target audience. In just 45 minutes, an online workshop affords you an opportunity to educate (Online Marketing), entertain and inspire people so that they know why you are (or aren’t) the right fit for them to work with.

If you are not sure what topics to cover, consider the questions you are most frequently asked and/or how your ideal client group’s most common costly mistakes. At the end of the workshop, you can invite them to continue learning with you in your coaching program.

Send Value Rich Emails

One of the most common reasons people will give for not working with you is that it’s not the right time. That’s an easy one to solve — simply keep in touch via email and continue adding value (Online Marketing), inviting them to future online workshops and sharing testimonials from your current clients.

When the time is right, they will have all the information they need to make a well-informed buying decision about joining your program. This is a great and low-pressure way to increase your positioning, elaborate more on your brand and values and build more trust with them. By the time they do sign on to work with you, they will feel more confident than ever about their investment.

Livestream consistently

A video is becoming increasingly more important to growing a business each day. By live-streaming, you can interact with your target clients live on social media. You can share behind-the-scenes of your home office, a successful retreat with your team or even a simple tip — and have them signup for your online workshop to get the rest of the juicy details.

The important thing is to show up consistently. That will make it easier for people to get to know you, like you and trust you. Not surprisingly, it’s also a fun way to interact with potential clients. If you have a popular video, you may even be able to advertise (Online marketing) with it to create even more engagement. It’s a simple and effective strategy that you can do from anywhere.

Engage in Facebook groups

Facebook offers many different ways to grow your online business, but none are quite like Facebook groups. Whether you create your own group or commit to adding value to other groups, you have access to people who need what you have to offer all over the world. You can invite people to your online workshops, offer a free consultation when they need your support and build relationships (Online Marketing) that lead to new referrals.

You will get results from the work you do — not work you intended to do. Develop an action plan to implement at least one of these methods now. Notice I said one, not all? Do what works for you and do it consistently so that you can generate phenomenal results.

Daily. Someday is not a day of the week. Class aptent taciti.
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