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Email Marketing

comparisons, Email Marketing

Why Email Marketing is Better Than Social Media Marketing

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you that by reaching the end of this article you will understand why Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because emails open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.

But still, in my experience, emails are the best conversion channel that I have experienced so far. Here are three reasons why you should build an email list and implement email marketing for your business.

Why Email Marketing is Better than Social Media Marketing:-

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Emails Are Personal And Customized

Emails can be customized better than websites because you clearly know who your target audience is. You can segment your emails list into different customer avatars. And send messages that are personalized and targeted to each segment of your audience.

For example, in my blog, I have two major groups of readers who want to learn digital marketing: students and professionals. Though their goals are similar, their needs are different. When I send emails, I make sure that each segment gets communication that is relevant to them.

My subscribers also feel good about this because the email messages are customized for them and hence more useful for them. Students look for new jobs in digital marketing after they graduate. Professionals look for a change in career and are seeking to achieve different things. I fine-tune my content to who my audience is.

Email Marketing Helps You Build Better Relationships.

When people read emails, they are in a very different mode. It is like getting a post in the mailbox, opening it and reading it. It’s personal and attention-grabbing. Email is a one-on-one communication tool and is great for building long-term relationships with customers.

Social media, though an excellent communication tool, does not have the power to build relationships. It is like talking to a prospect in a public event. People are in a different mode when they are on social media and don’t take communication very personally. Hence, you cannot build relationships on social media. Social media is a great place to meet new people and make their acquaintance.

I would use social media as a discovery tool to find new customers, but when it comes to building a relationship with them, email would be my choice of communication. And without strong relationships, you cannot sell premium products to your customers. With email marketing automation such as Drip marketing emails and behavior-based emails, you can build relationships with your audience on automation.

For example, people who visit my blog subscribe to a free digital marketing course. The course delivered via email and they get one lesson every two days. In every lesson, they learn digital marketing and these lessons strengthen the relationship between my subscribers and me. Such relationships never built via social media channels.

No One Can Limit Access To Your Audience.

If you have an email list of 1,00,000 people and send a broadcast email to all of them, your message is going to land in the inbox of at least 98 percent of this audience. Two percent may bounce or not delivered due to technical issues.

No one in the middle will restrict you because they are your users. They gave their email ID to you and hence you can reach out to them. However, Facebook Likes and Twitter followers are not your users. Yes, they have chosen to get updates from your Facebook page or Twitter handle, but they are not your users because they have not given you their email ID and did not register on your website.

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If you have 1,00,000 ‘Likes’ on your Facebook page and if you post an update, it will hardly reach a few thousand people depending on how engaging your post is. Then Facebook will ask you to pay them to ‘Boost’ the post for a budget. Here you are paying Facebook to reach your audience. Because they are not your users, they are Facebook’s

That’s why when you are building an audience, it is always advisable to create an email list instead of building an audience on a platform that is not under your control. You don’t want to build your dream home on someone else’s land.

Conclusion.

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you got convinced that email list building and email marketing is critical for any brand. It’s an essential component of digital marketing.

If you have any questions, leave a comment below.

Email Marketing

Who are 10 Best Email Marketing Company in India in 2019

10 Best Email Marketing Company in India in 2019

Email Marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Best Email Marketing Company in India in 2019 is demanded by many businesses who want to promote and advertise their business through the bulk email campaign.

But First We Know,

What is Email Marketing?

Email marketing is a way to get customers directly via email. Not like spam, direct email marketing reaches people interested in expertise in your business area. Information is sent out like a laser-guided missile in comparison to the bomb

It does not matter what you are promoting, it is a way to reach thousands of potential customers directly at a relatively low cost compared to marketing or other types of media exposure. It conveys the message of your business directly to those people through graphics, text and attractive links, who have never heard of your business or have not considered your products, however, in the area of expertise of your business Informed and interested. Once you understand what is email marketing? – you can start implementing those practices to get more customers.

Where was the invention of Email Marketing?

The first email was sent in 1971 by Ray Tomlinson. It was a short note, sent from one computer in Cambridge, Massachusetts, to another computer in the same room. It was 20 years before email became popular. Today, emails are ubiquitous

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The advantage of Best Email Providers

  1. Email marketing provides an easy way to track how effective it is. It is easy to find out if this method works for your company, through massive monitoring of how much hits your website gets after a massive mailing. This is a great way to guide existing customers to your business.
  2. Many business visitors only provide an “unsubscribe” option, a good way to focus on potential customers. In addition, your company can opt for a response mechanism where potential customers can tell you directly what they like and what they dislike about a selected advertising marketing campaign.
  3. Email marketing is a popular way of reaching out to customers. According to the Direct Marketing Association, research companies have spent more than $ 400 million on direct email marketing in 20018.
  4. Email marketing can be more than just text content, offer rich media format pictures and can give your service or product texture and taste. In email marketing, you get the full attention of the prospective customer.
  5. Pop-up advertisements or other net advertising and marketing are often found in what the potential customer is looking for: content. But with direct email marketing, advertising content is

Email Marketing has become a general business practice due to its many advantages:-

  • Return on investments:- The Direct Marketing Association reports that there is a $ 40.56 withdrawal for every dollar spent on email marketing. This huge cost-effectiveness is the main reason that most businesses engage in some form of email marketing.
  • Large customer feedback:- Potential customers are more likely to respond to email compared to almost any other marketing channel. According to Datran Media, 39.4% of industry executives call email the most effective form of marketing.
  • Immediate delivery:- Emails can be sent to customers almost instantly. This is extremely important in situations where time is premium, such as limited time offers and reputable repair.
  • Quick conversion:- The time window for conversion on email is so narrow that the email marketing strategy can be implemented and it can be analyzed in a very short time. This allows the well-arranged ammunition of a marketing strategy. What is Email Marketing & Mailjet Careers in Email Marketing
  • The division:- The ability to specifically segment or differentiate the target audience allows for much more personalized and effective emails.
  • Reapprofit other marketing professionals:- Social media and other marketing strategies are more effective when connecting with email. The email helps to solidify those relationships that start other marketing campaigns.
  • Data-driven:- Emails are heavily dependent on market research, which is enhanced with every email pulse. This makes continuous data acquisition and redemption emails very successful.

Email marketing remains one of the most heavily polished forms of marketing. In my early days, emails could be sent to almost anyone on the Internet. It was later closed by the law to restrict email services by sending the email without permission by the recipient. These anti-spam laws have been supplemented by the tasks of Internet service providers and email operators, which restrict or limit the emailers who abuse the system.

Who is 10 Best Email Marketing Company in India in 2019

Let us go through the key features of 10 Best Email Marketing Company in India:-

In this article, we suggest a Profitable 10 Best Email Marketing Companies in India:- 1. MailCot, 2. Mail Marketer, 3. Octane.in, 4. Hems Mail, 5. Mail Get Bolt, 6. Kenscio, 7.VibeMail, 8. Juvlon, 9. Crux Mailer, 10. CYBRIDGE, They are 10 Best Email Marketing Companies in India

1 – MailCot:-

MailCot As a leading Best Email Marketing Company in India in 2019 with unmatched expertise in marketing technology, insights, and services, MailCot Email Hosting & Mass Mailing enables the world’s best brands to use data-driven insights to create relevant conversations in real-time.

The methodology based on a philosophy that, through the right tools, can achieve the desired results from an email marketing campaign, makes it one of the Best Email Marketing Company in India that provides customized email marketing software solutions that meet all your requirements Meets.

Notable reasons for using MailCot are its features, such as Integrated Marketing, Display Marketing and Permission Marketing with Integrated Marketing Technology and Expert Services. MailCot, you will find a multi-channel email and SMS service, 100% delivery, white label service, APIs for CPM / ERP integration etc.

Other feature sets include Tools for Creating Subscriber List, Only Opt-In List is allowed, Automatic Unsubscribe, Can-Spam Complaints etc.

Mailcot Best Email Marketing Company in India in 2019 can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring.

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Send 5000 emails free

  • Create a responsive email without HTML knowledge by moving the necessary blocks into the template
  • Send the right message to the right recipient.
  • Thanks to the platform’s advanced features, you can divide up your database and automatically send differentiated content

Email Design Features

  1. Email Personalization
  2. Easy, Automatic Unsubscribes
  3. Dynamic Content Blocks
  4. Send Now or Later
  5. Pause & Resume Sending

Statistics & Reporting

  1. Email Open Reporting
  2. Link Click Tracking
  3. Email Bounce Tracking
  4. Unsubscribe Reporting

Transactional SMTP Solution 

  1. You probably have an application that sends out either marketing or transactional Email and you will be searching for a host to relay these messages in bulk.
  2. You can Track report of all email sent, opened, Dropped.
  3. Connect our system with your CRM with SMTP API to relay your emails

Company Full Details

  1. Founded In 2009
  2. Head Office Jaipur, Rajasthan
  3. Company size 40-250 employees

Specialties

  1. Email Marketing
  2. SMS Marketing
  3. Web Marketing
  4. Customer Engagement
  5. Leading Bulk Email Provider
  6. Digital Marketing
  7. SMTP Server Provider
  8. BULK SMS Marketing

Clients

  1. Radisson

  2. Oyorooms

  3. Amity University

  4. OSW

  5. Urbanclap

  6. Sharda University

  7. Quick Heal

  8. kwality

  9. India Today

  10. Kshitij

2 – Mail Marketer:-

A reliable Do-It-Yourself Email Marketing Digital Agency which uses 800+ Indian businesses to channelize their email campaigns. As one of the top Best Email Marketing Company in India, the mail marketer is good enough to send bulk email, special offers, newsletters, event invitations, bulk emails, and promotions. You do not have to install software with mail marketer or configure a mail server, because it allows you to choose a plan, sign up and automate this campaign. You can choose to get a profitable reseller solution that allows you to start your own bulk email reseller service with flexible email marketing reseller plans. With the mail marketer, you can get the plan of any budget, and therefore, if you run a business with a small list or want to send millions of emails, you can get the plan according to your budget.

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Company Full Details

  1. Founded In 2008
  2. Head Office At Coimbatore, Tamil Nadu
  3. Company Size 11-50 employees

Specialties

  1. Email Marketing Service Provider
  2. Reliable email infrastructure across vendors
  3. Profitable reseller & dedicated email platform
  4. Offers built-in Templates
  5. Helps you track and analyze Email Marketing

Clients

  1. TATA

  2. FOREX

  3. Quick Heal

  4. Larsen & Toubro

  5. Adventure Link, etc.

3 – Octane.in:-

One of the leading Best Email Marketing Company in India that provides a state-of-the-art email, SMS & web-marketing platform that helps clients to engage better with their customers in the most conversion-driven way possible

The working methodology based on the philosophy that via right tools, any Email Marketing Campaign can get the desired results, makes it one of the best Best Email Marketing Company in India that offer customized Email Marketing Software solutions that fit all your needs

Notable reasons to use Octane.in is its features like Integrated Marketing, Performance Marketing, and Permission Marketing along with Agile Marketing Technology and Expert Service

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Company Full Details

  1. Founded In 2007
  2. Head Office New Delhi, Delhi
  3. Company size 51-200 employees

Specialties

  1. Email Marketing
  2. SMS Marketing
  3. Web Marketing
  4. Customer Engagement
  5. Leading Bulk Email Provider

Clients

  1. Bharti AXA

  2. BOSE

  3. HT Media

  4. FreeCharge

  5. ITC Hotels

  6. NIIT

  7. WIZCRAFT

  8. Yatra.com

  9. BUniyad.com, etc.

4 – Hems Mail:-

As one of the leading Best Email Marketing Company in India, Hems Mail allows email marketers to connect with your customers more easily through their bulk email services. With Hems Mail’s SMTP server, you can outbound your bulk email server, as well, it also helps you send emails to your customers and stakeholders who can also link back to your website.

You can integrate your bulk email service with large campaigns and monitor your email click-through rates by linking with sophisticated email marketing tools. Hems Mail Complete Email Marketing Solutions help you with email design, send email, email tracking, audience targeting etc. Recognition of the award and industry which is received by Hems Mail is the Excellence Award 2015 in Digital Marketing by Brand Marketing Academy

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Company Full Details

  1. Founded In 2012
  2. Head Office At Jaipur, Rajasthan
  3. Company Size 51-200 employees

Specialties

  1. Email Marketing
  2. SMTP Server
  3. Email Credit Super Resellers
  4. SMTP Server Reseller

Clients

  1. NIMS University

  2. Ambuja Cement

  3. LIC

  4. Reliance

  5. Colliers

5 – Mail Get Bolt:-

As one of the top Best Email Marketing Company in India, Mail Gate Bolt helps you send bulk email and for this, no hosting and no complicated SMTP setup are necessary. You can send emails through your own SMTP, apart from this, it also allows you to connect to different SMTP such as Amazon SES, Mailgun, Mandril and Sendgrid etc. This is one of the cheapest Best Email Marketing Company in India and you can easily use it to create the best template for the newsletter, promotion, campaign, etc. Some of its notable features are drag and drop email builders, autoresponder, and trips, list management, which help you quickly create an email with an inbuilt email builder, automatically pre-scheduled time to engage your customers. Distribute email and easily place a list on your customers’ list
It also helps you import email, email list cleanup, email tracking and 4x lead capture

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Company Full Details

  1. Founded In 2009
  2. Head Office At Bhopal, Madhya Pradesh
  3. Company Size 11-50 employees

Specialties

  1. 4X Lead Capture
  2. 2X Open Rate
  3. Drag-Drop Email Builder
  4. Email List Cleaning
  5. Email Tracking

Clients

  1. AVAYA

  2. The Guardian

  3. CISCO

  4. Repair The World, etc.

6 – Kenscio:-

Select the key to getting email marketing and technology solutions that help you run an email marketing campaign by enabling private email and one-to-one communication. The convenience of the acquisition of Kenscio allows you to run an email marketing campaign, which includes Email Verifier, Big Data Solutions, and Marketing Automation. From real-time email personalization to listening to multi-channel marketing and social media, Kenscio is one of the most preferred Best Email Marketing Company in India.

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Company Full Details

  1. Founded In 2009
  2. Head Office At Bangalore, Karnataka
  3. Company Size 51-200 employees

Specialties

  1. Contact List Management
  2. Managed Email Marketing
  3. Real Time Email Personalization
  4. Marketing Automation
  5. Big Data Solution

Awards

  1. Gold – ECHO Awards-&THEN16

  2. Gold – Best Marketing Innovation 2015

  3. Winner Baby Elephant (finalist)

  4. Kyoorius Advertising & Digital Awards 2015

7 – VibeMail:-

One of the most reliable bulk email service providers offers the most competitive, cost-effective email marketing plan with unbeatable bulk email delivery services.

The company enjoys its customer base Pan India, along with the US, Canada, and Australia. VibeMail email marketing services ensure high inbox delivery and its highly affordable email service is reliable with high uptime and customer support. VibeMail’s IP reputation monitor and bulk email campaign algorithm help maintain the server reputation across ISP, as well, its cloud-based mass email service ensures the best service time. VibeMail helps you create, send and track bulk email campaigns for your advanced features

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Company Full Details

  1. Founded In 2010
  2. Head Office At Mumbai
  3. Company Size 11-50 employees

Specialties

  1. Reputed Email Servers
  2. Featured Email Tool
  3. Reputation Monitor
  4. Built-in Templates
  5. Automatic Bounce Handling
  6. Real-time Reports

Clients

  1. HDFC Bank

  2. TATA Housing

  3. Reliance

  4. Insurance Institute of India, etc

8 – Juvlon:-

Juvlon offers you cutting-edge email, web marketing, and SMS platform marketing techniques. Create an email campaign and view the tracking functionality as well as the results of the process.

Juvlon helps small and medium enterprises communicate with our customers in the most effective, convenient and automated way in India and abroad. From email design and campaign reports to contact management, email delivery, marketing automation, and SMS marketing, Juvlon offers some great email marketing solutions. It lets you run permission-based email marketing campaigns very easily, as well as it also helps in spam management, IP options, email authentication, etc.

Alternative results for Juvlon to get live stats, insights and tracking, email comparison, and other important email marketing details

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Company Full Details

  1. Founded In 2005
  2. Head Office At Pune, India
  3. Company Size 11-50 employees

Specialties

  1. Email Design
  2. Campaign Reports
  3. Contact List Management
  4. Email Delivery
  5. Marketing Automation
  6. SMS Marketing

Clients

  1. HSBC

  2. Asian Paints

  3. Dominos

  4. Reliance

  5. Shoppers Stop

  6. HT Media

  7. TATA AIG

  8. Penguin

  9. Axis Mutual Fund, etc.

9 – Crux Mailer:-

Crux Mailer is a web-based email marketing software integrated with our own dedicated SMTP server which is maintained specifically for sending bulk email. They provide you with bulk email marketing software, as well as provide a dedicated bulk email SMTP server to provide you with the best in class bulk email marketing solution.

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Company Full Details

  1. Founded In 2012
  2. Head Office At Kerala, India
  3. Company Size 11-50 employees

Specialties

  1. Real Time Email Tracking and Reporting
  2. Email Personalization
  3. Advanced HTML Editor
  4. Import From Excel

Clients

  1. HDFC Home Loans

  2. Dell

  3. DLF

  4. LG

  5. Honda

  6. Maruti Suzuki

  7. SBI Life Insurance

  8. Trinity Ideas for Living

10 – CYBRIDGE:-

One of the Best Email Marketing Company in India that will help you turn buyers into contact with 100% managed email marketing. CYBRIDGE helps you track your visitor’s email address and clicks and other types of activities that help you to follow your lead and ensure conversion at the right time. Notable services include personal messages, mobile compatibility, and management of the entire activity for you so that you can focus on your business, CYBRIDGE also helps you to be tracking and analyzing, sending a volume and no-spam – an e-mail based email bounce

Company Full Details

  1. Founded In 2006
  2. Head Office At Pune, Maharashtra
  3. Company Size 2-10 Employees

Specialties

  1. Email As Service
  2. Personalized Messages
  3. Mobile Compatible
  4. No Spam – No Bounce
  5. Volume Sen
  1. Pune University

  2. TATA

  3. SBI Life

  4. Rambo Circus

  5. Rotary Club

  6. Reds Global

  7. FIIT JEE

Conclusion

Due to rise in email marketing competition over the market, it is important for an email marketing company in India to understand what the client needs and to add more features to cope up with user’s requirement.

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Want to know which will be the right Email Marketing Companies for you, then share your details in comments and guide you through our expert process.

Email Marketing, Email Marketing Tips, Successful Marketing Campaign

6 Ways to teach Email Marketing From Amazon Simple Email Service(Amazon SES)

In this article know the Best 6 ways to get Email Marketing from Amazon SES (Amazon Simple Email Service), and Amazon AWS(Amazon Web Service).

Amazon is undoubtedly a retail powerhouse globally with thousands of retailers selling their brands for more than 24 years now. Let us quickly get ourselves started with a few facts related to Amazon, before we deep dive into the actual discussion.

Jeff Bezos is the founder of Amazon, who started Amazon way back in 1994.

Amazon was not a profitable company until 2001. When Amazon reaped profits of $5 million on sales of $1 billion. As of 2016, Amazon’s revenue stands at a whopping $136 billion, thanks to its massive E-commerce Store as well as cloud computing services names as Amazon Web Service(AWS).  The email marketing service provider from Amazon’s stable i.e. Amazon SES(Amazon Simple Email Service) managing per day a million emails. Since the Internet was almost non-existent way back in 1994, Amazon SES(Amazon Simple Email Service) was a brand new concept, and hence people found it really interesting, just escalating sales.

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Here are Best 6 Ways to Get Email Marketing From Amazon SES(Amazon Simple Email Service)

You will find a hell lot of stories related to Amazon’s amazing Simple Email Service campaign. Spend some time to know how great the Amazon email marketing service is, making it a viable contestant to be on top of the Simple Email Service provider game. It has been years since Amazon’s capability to drive revenue came into being by crafting email marketing that was just about excellent. Let us try to learn a few lessons from an amazing email marketing services campaign floated by the organization.

1. What Your Customers Are Doing Keep a Track of This.

Data is a powerful information source. Running an online business need to have to store customer information for future communications. Amazon Simple Email Service seems to have mastered this with years of stable experience. In fact, this can be known from the homepage itself, wherein when you land on the Amazon website. You have a number of options personalized and catered to individual customers such as you are greeted with your name, keeps your cart sessions active until you finish with your shopping. Other sections include recommendations for you, more items to consider, and new for you.

Amazon SES constantly tracks every single user, with all the surfing behavior tracked. They have a thorough analysis of the Account section, with constant analysis of feedback, card details, personal details, and more. This helps Amazon SES to present only relevant products to relevant customers. Additionally, when users abandon a cart from in between, Amazon ensures to remind users through email regarding the products they were about to purchase, or similar products.

2. Keep Avoid Sending Discounts and Different-Different Offers too Frequently.

Send deals in email only when highly relevant, and which could possibly make a big difference in customer purchase. Promotional emails marketing coming off as a surprise will surely impress the customers; however, when sent too frequently could deliver a spammy feel to the consumers.
Keep rotating between different-different kinds of emails services like discounts or offers. Reminders, recommendations, random product suggestions, reviews, competitions, reminders, cart abandonment, and newsletters. Alternating emails between them help customers feel important. Today there are many Web Design Company for example(Vmayo Technologies & Mailcot) who offer great E-commerce and Email Marketing Solutions.

3. Email Campaigns Should be Presented in a Sequence.

There has to be a sequence of email marketing services. Follow Setting for just a few emails would not do the job. You have to constantly remind users regarding your e-commerce marketing store. Do not really worry about the frequency. Do 1/2 testing on your email marketing campaigns, and keep sending them in right frequency rather than bombarding them altogether. As per a study, the sales can be increased by 20% through conversion of abandon cart to purchases, when a second email is sent to customers. By keeping a gap of 24 hours between emails, after a customer has abandoned the cart you tend to increase sales by 50%.

4. Make Email Campaign Life Simpler for Consumers by Not Letting Them Think Much.

Conversions increased to a great extent by not allowing the users to do the dirty work of understanding complex things. So that makes life simpler for them by presenting content and CTAs in the most simplified manner. Present all the details customers would like to know, with everything quite evident to operate without getting confused. Optimizing the experience of users in as much personalized way possible will delight consumers and motivate them to buy more. E-commerce stores have too much to offer, and if users can navigate between things with ease, they will come back again and again for more.

5. Retain Your Customers by Providing Them With an Unsubscribe Option.

Surprised? Well, do not be. It is possibly the best way to win the trust of customers. If you are forcing customers to subscribe, he/she would be afraid to do so due to the fear of spammy email attacking now and then. However, when you are providing with an unsubscribe option, you are assuring customers to stop getting emails anytime they want. This result in users getting more encouraged to subscribe without any fear of getting spammed since unsubscribe option anytime available for services.

This is the best trick to attract uninterested customers, who for some reason were refraining from your store. However, seeing your trust and credibility factor, are now willing to give your store a try. Herein, you are also increasing the chances of retention. Since you are letting customers restrict the number of emails they might receive. Since customers have a tendency to receive so many spammy emails on a daily basis from financial institutions, and other sources. People have the ability to unsubscribe others without any option, instead of yours in spite of you providing an option.

6. Take Summing Up to Your Final Words.

Amazon Simple Email Service has been and still is the most effective form of online marketing strategy. Wherein you approaching your existing list of subscribers or users. Resulting in a laser targeted campaigning for your products or services. Since loyal customers already know about you, maybe in brief or details. There is a higher probability of them reading your emails. And show interest in making a purchase. Amazon SES is the No. 1 retail company in the world, and a global leader in email marketing services. Taking the above lessons from their experiences. You bound to get across your Business and E-commerce store in the right place.

Conclusions

MailCot Email Marketing Services is a true and tried Digital Marketing channel. As other online digital marketing trends come and go, but mailcot email marketing services remains a stable source of your conversions and traffic. MailCot Email Marketing services have several benefits Although it’s a great marketing tool. unfortunately, it seems to possess a bad reputation with a few businesses, who have failed to understand it

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I assure you that MailCot’s email marketing strategy and services are very good and very affordable, you try it and they will give you better results.

Email Marketing

Email Marketing Trends to be look in 2019: Email Marketing Services

Personalization through lists

Personalization is nothing new but is poised to go into overdrive in 2019. No, we’re not talking about customizing subject lines — that’s no longer enough. What we’re talking about is list segmentation(Email Marketing).

List segmentation has been around for a while, but it can up your personalization (Email Marketing) game by placing your users into lists based on user demographics, interests and other rich data available to you and your brand. This can make it easier for your organization to send information to recipients that are relevant to their interests, increasing the chances that your message opened.

Email interactivity

Marketers in 2019 should look for opportunities to make their emails interactive. Interactivity can help in a variety of ways. Users can quickly place orders, marketers can gather better data, it can help shorten the purchase pipeline, and so on.

These emails should enable recipients to customize orders(Email Marketing), add items to a shopping cart and have an overall better experience — all without leaving the original email message. Better yet, bringing that data from the email to the website can enhance a user’s overall experience. Especially as new technologies, like chatbots, increase the level of overall interactivity.

Chatbots

Chatbots have been around for some time, but in 2018, we started to see the digital agents gain traction. In 2019, that traction is set to accelerate, enabling high-quality, unobtrusive conversations between companies and recipients.

Done right, chatbots can provide great value to both your business(Email Marketing) and users. As a marketer, you’ll be able to use specific data from your users to create a richer experience, and as a user, you have a seemingly personal agent at the tips of your fingers.

 Artificial Intelligence

2018 was the year of talking about artificial intelligence (AI). And 2019 will likely be the year when marketers see it in action. There’s good reason to celebrate this development: The Artificial Intelligence technology can help measure and understand countless metrics on how users interact with content, often in ways, marketers would never understand on their own.

There are, however, a few quibbles to consider: Most small businesses won’t be able to afford the technical infrastructure on their own, meaning they’ll need to invest in an as-a-service model to execute on AI. However, that investment will pay off through the ability to rapidly personalize.

Content, for example, can be customized for different segments of your user groups. With AI, brands can cut down on the cost and time needed to identify segments and opportunities — allowing them to craft better, more relevant content for their subscribers.

 Visuals

As mentioned, interactivity within the email will pick up during 2019. This means marketers need to deploy new assets and techniques in their messages. In 2018, we’ll likely see more GIFs, HTML5, and video included in email messages to keep recipients engaged.

Email Marketing, Email Marketing Tips

7 Best Attractive Email Marketing Tips For New Email Marketers

Attractive Email Marketing Tips For New Email Marketers

Attractive Email Marketing Tips For New Email Marketers

A new year gives the opportunity to tell your story in a different way and perfect your business strategy. Email marketing should be at the top of that list. Now is the time to reflect on the successes and failures of 2018. Take stock of your assets, what tools you have and what you still need in order to achieve success in 2019.

The rapid growth in the use of smartphones and tablets will see consumers continue to use email marketing as one of the preferred ways to stay in touch with their favorite brands. This means the ‘mobile web’ will continue to provide more opportunity to engage customers effectively using email marketing services.

  • In 2017, Livewire reported an estimated 260 billion emails were sent every day.
  • There are nearly 5,500 million active email accounts in the world.
  • The average office worker receives 121 emails every day.

Email marketing services are one of the top performing strategies that are in the toolbox of inbound professionals. Each year, your email marketing strategy is a new opportunity to be human, helpful and complete.

Here are 7 Best Attractive Email Marketing Tips For New Email Marketers

We’ve compiled a few ways you can master email marketing services in 2019. If done right, you can inform, delight and drive your customers straight to that “buy” button. Better yet, you can avoid making customers feel you are cluttering their inbox.

1. First Create Your Email Marketing Strategy.

You should have a content marketing strategy in place before you start sending any emails. Knowing your customers are vital when determining the type of content you are going to deliver. Nothing is ever set in stone so be prepared to make changes to your strategy especially if you find that a particular type of content is not working as well as you had hoped. Take a look at this article on how to create a successful marketing email.

2. Don’t Buy Email Lists.

This is likely one of the greatest mistakes many marketers make and should be avoided as far as possible. Buying a lead list is likely to fail for a number of reasons. First and foremost, the data quality cannot be confirmed regardless of promises made by the data collection company. The data could contain invalid, incorrect and outdated email addresses, not to mention spam traps to curb ‘serial spammers’.

Even if the data quality is acceptable, you might have a different marketing approach, goals and targets to the leads on the purchased list. Following white hat techniques always recommended and growing your list organically means you have more control over the entire process. Do this right and you will reap the rewards!

3. Make It Easy To Register or Subscribe.

Email marketing services start with the creation of a subscription form. You have to make it easy for people to register while at the same time avoid asking too many questions. No-one wants to complete a form with 20 questions. The best way to encourage users is to create a one-click registration form. Create a box for first name and email address along with a clear call to action or subscription button. Once you have their basic information, you can always gather more data at a later stage.
Another great way is allowing people to register using their social media accounts. It makes it easier for them and you also get their social media to account details in the process.

4. Provide A Clear Message And Stick To The Plan

Majority of people focus on the email subject line so not everyone will read your messages all the time. Even if they open your mail doesn’t necessarily mean they have read the entire message. As a result, it’s vital to provide a clear message from the onset. You need to assume users will spend no more than 5 seconds looking at your email so try to grab their attention immediately. Create catchy subject lines, titles and easy formats. Use headings and paragraphs and ALT tags for images as some email clients don’t show images by default.

If you are using software to send emails to your subscribers, spend some time creating clear messages. Provide them with step-by-step instructions on what you need them to do. For example, tell them to confirm their email address for double opt-in purposes or where they need to click to proceed to the next step.

The tone you use in your email message can also greatly affect how your audience responds. A conversational tone could result in more personal and genuine interactions. Ask questions to get them thinking and then provide them the answers they need. This achieved through your CTA by directing them to your content that helps or educates them.

Lastly, don’t overdo it and send too many emails. If you promised a weekly email, stick to the plan as daily emails could subsequently be seen as a disturbance. These can also easily result in more unsubscribes or even spam complaints that could tarnish your reputation.

5. Best Key Is Transparency.

For the sake of transparency, don’t hide the unsubscribe button. It won’t help your cause and doing so will certainly put you on the spam list. Besides, it’s important knowing how your audience respond so you can build a better email marketing services strategy for your business and your customers.

6. Mobile-friendliness Is A Non-Negotiable.

According to numerous reports, around 51% of emails are opened on mobile devices which means having a mobile-friendly campaign is essential. It’s not just about the design and readability; you also need to build a strategy for mobile users. Make sure you test your emails in on all major mobile devices before finalizing your email marketing services campaign. The end-goal is to create a functional, attractive and value-adding mobile campaign for complete customer experience.

7. Create Advanced Reporting Services.

There are a number of email monitoring and reporting tools available such as Mailcot Email Marketing Services and Google Analytics. If you are using similar tools to generate accurate and detailed reports, be sure to read them intently. Identifying areas you can improve upon is key to a successful email marketing services strategy in 2018. Keeping a close eye on a weekly basis will put you in a position to adjust your strategy accordingly should the need arise.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and a great email marketing services campaign.

Conclusion

Contact Mailcot Services today to discuss your email marketing services strategy for the New Business and Products. We can help tailor specific solutions for your brand including email Marketing, SMTP Server, Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and many more marketing and promotions efforts.

Email Marketing Tips

Email Marketing

Reasons: Why Effective Email Marketing is Still a Useful Tool

Many companies shy away from email marketing campaigns because they think it’s an outdated approach. But 65 percent of B2B marketers said email is the most effective channel for revenue generation. And in 2014, email marketing listed as the most powerful tool for customer retention.

effective email marketing campaigns, effective email marketing, effective email, email marketing campaigns, email marketingYou should still use effective email marketing for these six reasons.

1. Effective email marketing can help create lasting relationships

A brand with a strong email marketing strategy can become the local news anchor everyone is excited to see. With useful advice and the latest information, he draws individuals in with his engaging personality and then builds trust so his viewers look forward to hearing from him. Receiving emails that are consistently appealing helps prospects and customers feel connected to your brand.

2. Marketing emails can be hyper-personalized and targeted

With other marketing channels—for example, social media—targeting can only be so granular. In fact, many channels have audience-size thresholds that marketers must meet before their ads will even be served. On the contrary, marketing emails highly targeted and personalized down to an individual user level.

With email marketing software, you can analyze user data, segment your contact lists based on common factors and then send emails addressing the specific needs of recipients. Prospects and customers will appreciate this personal touch and be more inspired to interact with your brand.

3. Effective email marketing keeps your brand top of mind

According to a study by Blue Hornet, 34 percent of Americans check their email “throughout the day,” which means companies that aren’t using email marketing are missing out on countless opportunities to link up with prospects and customers.

Your content should be where your target buyers spend their time. If you have their email addresses, you know they have an inbox they are checking regularly. So be there when they are.

4. Effective Email Marketing Campaigns are (relatively) inexpensive

Should you decide to purchase marketing automation or customer relationship management software (which we highly recommend), there will be an initial financial investment. However, after that first expenditure, the cost is often less than a penny per message. With email marketing, you won’t have to worry about media buys or postage or print charges (like in direct mail).

On top of that, marketing automation software reduces the time commitment associated with email marketing—scheduling, sending, database maintenance—making these campaigns even more cost-effective.

5. Emails, in general, are action-oriented

Emails naturally prompt responses—replying, forwarding, clicking through. By including direct calls-to-action (CTAs) with clear benefits in your messages, you can take advantage of this impulse to react and drive traffic to your site or encourage the desired conversion event.

Don’t be afraid to include multiple CTAs in your emails. A common mistake marketers make is stuffing as much into the message as possible. A better tactic is to provide enough information to pick the target’s interest and then include links where he can learn more. But be sure not to use too many CTAs, which can overwhelm the reader—try to keep the total below three.

6. Email marketing is measurable and testable.

One of the great things about email marketing campaigns is the objective metrics—delivery rate, open rate, and click-through rate, among others. Marketers can evaluate performance and make data-driven decisions about how and where to optimize. This is a benefit not all marketing avenues have.

Email marketing also lends itself well to A/B testing. Marketers can test several different elements, including the subject line, email length and CTAs. You can make confident decisions about which approaches work and which don’t.

While email marketing is a great strategy, it’s important to keep in mind that if your messages not crafted properly, it may be all for naught.

Email Marketing, Marketing

How to Market a Startup or newly Started Business?

Marketing for Startups

Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. New companies have to pay thousands a month in team salaries, office-leasing fees, raw materials, and other ongoing operational costs — all while struggling to secure enough revenue to stay afloat. They have to invest in marketing their product and services. So it requires a lot of money to market your product and give information to the people about that. Effective marketing doesn’t have to cost a lot of money. Sure, higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective — and low-cost — marketing strategies you can use to help your startup grow.

low budget marketing services

Here we will discuss few low-budget marketing strategies that will lead your business with high ROI-

Referrals

One of the best ways to market is to avoid marketing altogether; instead, create a system that lets your customers do the marketing for you. Consider the fact that people are four times more likely to buy a product when it’s referred to them by a friend.

Despite tech publication reviews, we still trust personal recommendations more than anything else. What’s more, establishing a referral program doesn’t cost much, and depending on how you structure it, might be entirely free. You could offer your current customers a discount on their subscriptions in exchange for referring a new customer

Content marketing

Content marketing takes many forms, but none require significant investment. The simplest approach is to manage an on-site blog, adding new content a few times a week that informs or entertains your readers in some unique and practical way. Infographics, videos, and podcasts all belong to the content-marketing category as well.

Email marketing

Email marketing remains one of the most cost-efficient marketing strategies around, with some sources claiming a return on investment (ROI) of 400 percent or more. As long as you have a good list and a steady but non-invasive stream of outgoing email blasts, you should be able to see a significant return on any time or money you put into it.

Email Marketing is the best way of marketing as the ROI is very high and fastest method to reach the customer. You can choose an Email Marketing tool like Mailcot to promote your services via email newsletters.

SEO

If you’re spending time writing articles for your content marketing campaign, you might as well invest in improving your search engine optimization (SEO). It might seem technically complex, but the reality is, with a bit of reading and dedication, you can easily understand the basics. You can go for an SEO Service provider like veetly and easily optimize your website so that whenever any user put a query to search engine he/she will get your website on top. SEO will allow you to attract high traffic to your site with low competition.

Social media marketing

Social media marketing isn’t something you can do casually, but it is freely available, and it’s something you can master if you invest the time. Start by establishing profiles for your business on major platforms like Facebook, Twitter, and Instagram. Flesh out your profiles, and start syndicating content that your target market would like.

Reach out to individuals, and make sure to stay connected. In time, you could grow an audience of thousands, representing an anchor stream of traffic to your site.

If you find yourself struggling with your business’s budget, don’t resort to cutting marketing out of the equation. Instead, find creative ways to build recognition for your brand and products that don’t require significant up-front investment.

Once you establish a stronger stream of consistent revenue, you’ll have more freedom to invest in bigger, more expensive strategies; or you can pour more resources into the top performers from your earlier experiments.

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