Make Group video calls with Google Duo is now live

by MigoSMTP Team

May 26, 2019

Google’s Duo video call app MAY 23, 2019 introduced group video calls for up to 8 people for iOS and Android customers global. Using this Feature Make Group video calls with Google Duo is now live.

This is count as breaking news Google has since introduced that Google Duo support for group video calls is now live. which means that in one group video call, it will be able to support up to eight callers at once. Google claims that your calls are encrypted end-to-end which means that each one your communications will stay secure.

Google Duo

Make Group video calls with Google Duo is now live

It is a video chat mobile app developed through Google, to be had on the Android and iOS working systems. It was introduced at Google’s developer conference on May 18, 2016, and started its international launch on August 16, 2016. it is also to be had to use through Google’s Chrome browser on the computing device and laptop computers.

Reason Why New Feature Add-In Google Duo

Google modified into at the drawback of being past due when it release Allo and Duo to compete in opposition or competitor. As a result, Google Allo, the web messaging provider collapsed below the pressure of giants like WhatsApp, FB Messenger, and Telegram.

But Google Duo has sustained the stress for handing over video calling as its primary characteristic – an experience much like Apple’s Facetime. To make as much as its competitors, Duo has been added with extra abilities like audio calling, 30-2d-long video messages, support for net browsers and pills. Meanwhile, any other new functionality making its manner to the app is organization video calling. Which has become noticed overdue last year and is now live in select regions.

Make Group video calls with Google Duo is now live

A brief video that indicates Google Duo group video calling in action. This clip suggests the feature is located below the search bar and denoted with a “Create group” button. To begin a group video call, just tap at the button and add the individuals you need to host the group video calls. You may then save that group for quick access later too. It seems that you can simplest make group video calls through Google Duo. To a maximum of four people right now; however, earlier checks had proven that it helps up to seven people.

According to Google

Duo’s product manager Shweta Vaidya:
India is already the largest market for Duo globally, and we’re commit to building for India, helping people have a seamless and delightful experience connecting with their love ones face to face. As a part of that commitment, we are happy to announce two new features on Duo today: Group Calling and Data Saving Mode.

Google Duo Update

Make Group video calls with Google Duo is now live

Google Indonesia become the first to announce the function, as part of its preparation for Ramadan, and Justin Uberti confirm later that it was available in “choose regions.”. We do not know what the ones are, however when you have the option, you need to be able to make various groups or truly pick up to four contacts to call simultaneously.

October 5, 2016

Google announced that starting December 1, 2016, Google Duo replaced Hangouts within the suite of Google apps Android phone makers.

October 2017,

Google Duo was integrating into Google Phone, Contacts, and Messages on the Pixel, Nexus, and Android One phones.

In March 2017,

it was announce that Google Duo would let users make audio-only calls. A year later in March 2018, video and voice messages were add to Duo. Users can leave messages up to 30 seconds long for contacts who are unavailable

Group video calls with Google Duo is now live

Update 1 (5/8/19 @ 1:20 PM )

Group video calling in Google Duo is now rolling out in the US, Canada, and India. Group video calls were initially only available in Indonesia. The rollout has been very slow, but we’re finally getting it in more international locations. It’s now available inside the US, Canada, and India.

Without a doubt swipe down to create a group, which may be up to three different people. The number of people that may be in a group call should be increasing quickly.

Update 2 (5/21/19 @ 9:00 AM)

Group size limit increased to 8 people. Confirming the above-refer to leak by Android Police, the limit for group calling is now being increase to 8 from four previously. Which means customers will now be able to add up to seven others in a group audio or video call.

The update became shared via Justin Uberti, Google engineer and the lead for Google Duo. the feature is now available to users in India

Update 3 (5/23/19 @ 3:50 PM )

With Duo group video calls with up to 8 people are now rolling out globally, plus some new features. Took more than one days for Google to finish rolling out 8-member group calling to the rest of the world. They’ve additionally introduced a few new features as properly.

An information saving mode is to be had in Indonesia, India, and Brazil. it work with WiFi and mobile network. It’s going to additionally store information the person you’re calling. Video messages now have customization options that include text, emojis, and drawing. Those capabilities can be rolling out inside the following couple of days.

Google has been developing this feature for the past several months; it was spotted in testing as far back as December. As to while this could make it to stateside is doubtful. it’s likely Google continues to be polishing the feature before broadly rolling it out to different market. Additionally, group video calls are best to be had at the Android model of the app. There is the problem of Duo potentially replacing Hangouts as a messaging device

There’s also a data saving mode for mobile information networks and WiFi on Android in certain markets along with Brazil, India, and Indonesia. Google says while it is active, both you and the person you are calling will save information. The feature will arrive in more regions within the coming months.

References

Google

Wikipedia

Email Marketing

The Importance of SMTP Mail Server in Email Marketing

by MigoSMTP Team

May 24, 2019

The Importance of SMTP Mail Server in Email Marketing.

E-mail system is one of the most ubiquitous Internet-based applications today. It enables users to send and receive e-mail messages among each other within and from outside of the local area network.

SMTP is a transportation protocol used to transfer e-mail messages over the Internet. All e-mail servers use the SMTP to send e-mails from one e-mail server to another.

Here I’m going to tell it to you straight: The Importance of SMTP Mail Server in Email Marketing.

What is SMTP Mail Server?

SMTP stands for Simple Mail Transfer Protocol. It used to send an email message to one mail server to another or our customer. However, Is a communication protocol for electronic mail transmission.

An SMTP mail server is a machine that takes care of the whole email delivery process: that’s why to send your messages with an email client or software. also, you need first of all to configure the correct SMTP settings – in particular, the right SMTP address you’re using.

A protocol for sending e-mail messages between servers. Most email systems that use the Internet use SMTP to send messages from one server to another.

SMTP Mail Server Feature

SMTP is a standard language uses for sending e-mail on the Internet or a network. Every mail server is capable of handling SMTP e-mail. SMTP server features are following-

1. Bulk Email Deliver

SMTP is the appropriate and sensible answer for flawless and hassle-free delivery of bulk emails. The technical know-how and latest technologies help e-mail entrepreneurs live free from all the associated troubles.

2. Transactional email Deliver

it’s critical from an enterprise point of view that transactional emails get add to the supposed recipients on time. SMTP Mail Server facilitates in easy transport of transactional emails by way of preserving an easy and nice recognition of IP.

3. Cloud SMTP

Today era provided by way of the SMTP server. marketers do now not need to worry about secure transport in their emails, as cloud SMTP looks after all the email shipping associated problems effectively and efficiently.

Importance of SMTP Mail Server in Email Marketing

SMTP mail server is responsible for effective and on-time delivery of all the outgoing emails. But, if your server is defunct and inefficient, emailing might become a troublesome affair for you. So, it is important for email users to have secured and safe SMTP Mail server. In email marketing, the SMTP mail server is very important-

1. Prevent Hacking

In a shared internet host server, the privateness of an account is regularly now not guarded sufficient. accounts get compromised surely because of the dearth of devoted space, making the account details clean to hack. Hacking is risky because the sensitive records, being in the wrong arms and not using a noble goal, can create chaos.

2. Increase Product Sales

In product sales, email marketing services are very helpful. Because, with the help of mass e-mails, the bureaucrats make the consumers respond to the different product launches and other beneficial information. SMTP mail server helps the businesses and ensures that the emails would go to their specific destination.

3. To Conduct Email Marketing in Smooth way

SMTP server ensures that your business emails are the priority.

You can send as many emails as you want in a single day simultaneously without any one of the emails bouncing back.

4. An Effective Way to Spread Out the Promotional Message

SMTP server is built to handle such expectations. It not only dedicates space to its user’s but also customizes the features keeping the user’s requirement as a priority. thru sending emails to capacity customers in bulk. just a few corporations can manage to pay for to spend thousands in promotions, irrespective of how huge or small it’s miles. meting out huge money over tools to assist marketing campaigns is likewise not viable for smaller organizations.

reference- BestsmtpServer

Email Marketing Tips, Lead Nurturing

Inbound Email Marketing to Improve leads nutrition

by MigoSMTP Team

May 22, 2019

As a marketer, you genuinely want to capture as lots lead information for as many people to your web site as you can, however no longer everyone is ready to talk to sales. you could build some effective lead nurturing campaigns and leverage Inbound Email Marketing Tactics to qualify leads and Improve leads nutrition help to increase your company revenue.

leads nutrition

Inbound Email Marketing to Improve leads nutrition

lead nurturing is the functional system of engaging a defined goal organization through providing relevant information at each level of a customer’s journey, positioning your company as the satisfactory (and safest)
the choice to enable them to acquire their objectives

lead nurturing is a system that allows you to send an automatic collection of emails to an early stage lead so that you can pre-qualify them before handing them over to your sales team

Role of Inbound Email Marketing Tactics

lead nurturing With email marketing is powerful, you should see what it can do. In this section, we will explore some of its key benefits, especially in relation to email marketing. Lead nurturing, on the other hand, introduces a tightly connected series of emails with a coherent purpose and an abundance of useful, relevant content. In this context, lead nurturing offers more advantages than just one individual email blast.

Marketers worship email above other marketing channels. this is understandable to a large degree. e-mail permits you establish a relationship with your possibilities, stay top of thoughts and provide discounts and promotion because the want arises email is the only cost-effective channel your audience accessed regularly

Email marketing aims to attract audiences with relevant content, the best is to establish a connection between email marketing and improve leads nutrition so that together they can keep your leads or prospects well-informed and in contact with your brand.

For being a powerful lead nutrition tool, a communique automobile that keeps your prospect knowledgeable approximately your brand, while email marketing best friend itself to the Inbound approach it takes increasingly applicable content on your leads, evoking their curiosity on the way to resolve a common problem.

Inbound Email Marketing to Improve leads nutrition

Collect and find best Lead

With Inbound Email marketing a person who has provided you with their contact data . However, has now not but engaged lots with your logo.

Engaged Lead

Email marketing growing engagement and is transferring toward your lead scoring, advertising certified threshold (analyze more about lead scoring).

Advertising certified lead

Furthermore, Email is the best way communication to a person who has engaged sufficiently to be considered sales-geared up.

Sales certified lead

A marketing qualified lead whose income has confirmed as having an actual propensity to buy. Its is ready to enter into discussions approximately their options with your brand.

Possibility to generate new customer–

A person who sales have opened a possibility for and is running to convert them to a purchaser. For being extraordinarily flexible, e-mail marketing is used to send distinct kinds of content:

Newsletters, promotions and bargain coupons;
Content from your business enterprise’s blog;
Hyperlinks to different platforms at the internet;
Messages for special commemorative dates;
Birthday messages, demonstrating that your brand is attentive to the customer.

Email Marketing

How to Generate Leads for Email Marketing Companies

by MigoSMTP Team

May 21, 2019

If you want to know How to Generate Leads for Email Marketing Companies? For effective Email Lead Generation for your business, follow these tips and strategies.

Lead Generate define the marketing process and capture the interest in a product or services for the purpose of developing a sales pipeline.

Here I discuss the topic, Generate Leads for Email Marketing Companies.

What is Lead Generation?

“Leads are defined as prospective consumers who visit your website, get interested in your products or services and voluntarily provide their contact information.”

In a marketing context, a lead is a potential buyer who expresses interest in the products or service that you‖re selling and voluntarily provides his/her contact information.

A potential customer is a lead as this may eventually result in a sale and conversion. However, the problem with a majority of buyers is that they actually never buy from you the first time around.

Why Lead Generation Important?

Lead generation is very important especially because it enables your business and your businesses’ website to create enormous traffic and this leads to more sales and higher conversion rates. If you have a quality lead generation process it will help a lot in finding the right customers your business needs.

High-quality professional leads are important because it helps you to keep in touch with people who are or who might be interested in your products or services. So, Without lead generation, you cannot increase your sale. Although You have luck and hope that a specific type of customer will reach your product and make a purchase.

How to Generate Leads for Email Marketing Companies?

some of the best strategies for the email lead generation process. Implementing these best practices can make you rich in leads. There are a lot of different ways to generate quality leads.

1. Understand your Target Audience

A targeted approach always makes a difference because email sent to relevant recipients generate 10 times more leads. The email that you send to a number of people should match their interest. Also, this can only happen when you know your target audience.

2. Special Offer for Customer

if you want to make your email get noticed in the first sight, offer something special. It can be discounts, freebies, or other lucrative offers. Anything that can make them realize that it’s worthy to buy the product, then it will be a great deal for you.

3. Always Short Emails

Nobody likes to read long and boring emails. So, always keep the length of your email short. Just make sure that you’re providing relevant content and your contact details so that they can contact you easily if they want in future.

4. Run Email Drip Campaigns

An email drip campaign is a series of emails you send your prospects. you could send them one each week or one daily. Experiment with your schedule to see what works for your audience.

5. Incentives to Increase Email Open Rates

When you include an incentive in your subject line, you can increase open rates by as much as 50%.“Free shipping when you spend £25 or more” or “Receive a free iPod with a demo” are examples of good, incentive-focused subject lines.

6. Closely Tie Emails to Landing Pages

Your landing page should match the email in terms of headline, copy, and content. The look and feel of your landing page should also match the email. And make sure you’re utilizing tracking tools to see which emails and landing pages performed the best.

7. Use Auto-Responders for Opt-Ins

Be prepared for your readers to forget they opted in. Set up an auto-responder that reminds people they opted into your email database. The auto-responder should be sent out 1 day, 5 days, and 10days after the person registers. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.

Election Campaign

Lok Sabha Election 2019: A Complete Overview of Exit Poll

by MigoSMTP Team

May 20, 2019

The Lok Sabha Election 2019 has two faces: Narendra Modi(BJP Leader, Varanasi) and Rahul Gandhi(INC Leader, Amethi). Election Commission of India (ECI) announced on 10 March 2019 that the 17th Lok Sabha was held in seven phases from 11 April to 19 May 2019 and the counting of votes will be conducted on 23 May 2019. India the world’s largest democracy, the exit polls released after completion of seventh phase voting.

What does Exit Poll say about Lok Sabha Election 2019?

Economic Times

Lok Sabha election: Exit polls predict easy majority for NDA, even though BJP may lose some seats

According to Economic Times, Most exit polls are predicting the majority to the ruling coalition of NDA with nearly 300 seats. Exit polls were also divided in their prediction for the most crucial state of Uttar Pradesh with some ABP-Nielsen saying that the BJP’s tally may fall to 22 from 71 while a few others like New 18-Ipsos and News 24-Chanakya tipping its tally over 60 seats.

After Releasing Exit Polls Mamta Says: Don’t Trust Them

After nearly two months of high-pitch campaigning and a hectic poll schedule of 7 phases. Most of the exit polls predicted a clear majority to BJP-led NDA, some with seeing the party garner over 300 seats, out of total 542 Lok Sabha seats polled. Ref: (Economic Times)

Times of India

The overall trend emerging from multiple exit polls of the Lok Sabha election is that NDA is the position to form the government. This is in line with most opinion polls conducts prior to voting. Though there were differences on whether or not BJP would cross the halfway mark on its own in the Lok Sabha.

Lok Sabha Election 2019: A Complete Overview of Exit Poll

The polls forecast between 277 and 352 seats for the NDA with the BJP getting 227 to 291 seats. Two of them suggested the saffron party may actually cross its 2014 tally of 282. If these are proving correct, it would be the first instance since Congress in 1980 and 1984 of a single party winning a majority in two successive Lok Sabha polls.

The trend seems to hold in three other states, Madhya Pradesh, Rajasthan, and Chhattisgarh; where Congress defeated incumbent BJP governments six months ago. However, the exit polls suggest that voters overwhelmingly chose BJP in the Lok Sabha polls. Perhaps a larger proportion of voters are inclines to make a pragmatic choice rather than an inflexible ideological choice.

If that is indeed the case, it might be unwise to forecast the outcome of the next round of assembly elections based on the Lok Sabha results. Dominant regional politicians such as Naveen Patnaik and Mamata Banerjee. Therefore, may continue to be formidable opponents to BJP in assembly elections. (Reference: Times of India)

Immediate Action of Popular leaders after Exit Polls

According to NDTV Report

Congress leader Priyanka Gandhi released an audio message advising party workers to not fall for “rumors” intended to make them drop their guard ahead of the counting of votes on May 23.

In the clip Priyanka Clearly Says “My dear Congress workers, sisters and brothers… Don’t let rumours and exit polls discourage you. This is being done just to break your determination. It is very important that you remain alert amid all this. Please continue to keep vigil outside strongrooms and counting centres. We are confident that our combined efforts will bear fruit,”.(Reference:NDTV )

NCP chief Sharad Pawar said the Exit Poll Results are ”Nautanki” also said “People have been calling me…I told them that an attempt is being made by those who control the electronic media to present a different view (through the exit polls)… The truth will come out after two days. (Reference: https://www.moneycontrol.com/)

Arun Jetly: On Monday Arun Jetly Tweets on Twitter

Immediate Reaction after Exit Polls

Mamta Banerji Tweets: On 19 May

Immediate Reaction of mamta banerji after exit polls

Shashi Tharur Tweets: On 19 May

Omar Abdullah Tweets: On 19 May

Lok Sabha Election 2019: A Complete Overview of Exit Poll

According to India Today Celebrity Exit Polls are:

Lok Sabha Election 2019: A Complete Overview of Exit Poll

But the results are going to be declared on 23 May, its just exit poll no one knows what will be the result so keep calm and hope for the best.

Email Campaign

Top 5 Email Tracking Tools you must know in 2019

by MigoSMTP Team

May 20, 2019

Are you searching for the top 5 email tracking tools to track your emails? Do you want to track your emails? And know when the Email was read and track everything like links click, IP address, Browser, Operating system, Location, etc. about your email, then this article is for you. There are many free email tracking tools which can help you to track your email, but it’s difficult to think about which one to choose.

What is Email Tracking?

Email Tracking is a way for monitoring the delivery of email messages to the intended recipient. Most monitoring technologies use some form of digitally time-stamped document to show the exact time and date that an electronic mail was obtained or opened, as well the IP cope with the recipient.

How Does Email Tracking work?

Email Tracking is essentially accomplished by means of adding a few image pixels with the email you send and when the receiver opens the email you sent, that photos connected with the email may be loaded and tracking is carried out.
This concept is utilized by all the email tracking offerings or email tracking software both free and paid. The only difference is that you note the accuracy of tracking like who opened the email, region, browser, attachment tracking, etc. A few email Tracking software programs may additionally or won’t provide all the functions depending on the type of carrier you choose.

Everything has a limitation, every so often email tracking offerings or email tracking software program additionally fails due to diverse reasons. And consisting of:-
1. Not able to load the tracking photograph because of adblocker.
2. Unable to load picture because of the person settings like load images on call for.
3. Due to the security system that blocks the monitoring of emails.

List of Email Tracking Tools

1. SalesHandy

SalesHandy is the Sales Engagement Platform which provides free email tracking without any limitations. In this, One can track emails from both Gmail and Outlook using the SalesHandy email tracking plugin.

Apart from that if recipients have opened your email and how many times they have viewed it. It also provides Email Scheduling with TimeZones, Attachment Tracking, Template Sharing, Filelink Sharing and Bcc to CRM.

2. Yesware

Yesware is the powerful email tracking tool which has full-fledged with email tracking and reporting features. It not only tracks the emails which you send but can also schedule your emails for sending them later and it can be easily integrated with any CRM like Salesforce, SugarCRM, etc.

3. Newton Mail

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

Newton Mail is also the best email tracking tool which is quite different from all the tools list above. Newton mail is an email client which has a mail tracking mechanism and having some other cool features in it. The best thing about this Newton mail is it can be use across various devices like Android, iOS, Mac, etc.

4. MailTag

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

MailTag is the fourth email tracking tool having the various feature in it. This is the best email tracking which provides various features in the FREE option itself. You can track unlimited emails, link clicks, up to 3 ping sequences per email and email scheduling in the free option. If you need unlimited pings and other things then you can upgrade to their Pro plan which is very affordable.

5. LiveHive

Top 5 Email Tracking Tools you must know in 2019, Email Tracking Tools

LiveHive is also another fantastic email tracking tool which is perfect for business. It has all the features which fulfill the needs of your business easily. LiveHive helps you to increase the productivity of the business by tracking emails which show you the engagement statics. They include where your email is forward or not, the number of clicks on links and number of attachments download, etc.

Email Marketing Tips

Four Steps to re-organize your mailing list

by MigoSMTP Team

May 20, 2019

As a marketer, it’s important to check your mailing list, so make sure the quality of the list is as good as possible. One of the common mistakes Email marketers make when monitoring inevitable anomalies is that they don’t adopt a consistent solution, causing them to constantly wonder why marketing is not performing as expected.

There are many ways to check if the mailing list is sound. It includes a cleanup list. You can find out that you don’t know enough about your mailing list by following the questions below

● Are there any inactive contacts?
● Is the expired email address unattended?

When you encounter inactive lists or chatbots, please slash them out.

This article will show you how to use four easy steps to reorganize your mailing list.

1. Welcome mail is a big weapon

As soon as a new subscriber is registered to log in, please send a welcome email immediately, which is a necessary step to increase the conversion rate.

As soon as the new subscribers log in, they immediately trigger automated Email marketing. Welcome emails to be as customized as possible, and individual designs, because potential customers want to be unique, not the recipients under the mass mailing.

Make sure your email design is friendly, generous and direct, and that will bring you the most benefit. The color matching of the layout will have a psychological effect so the color matching can bring a new look to your marketing effectiveness.

2. Create a preference center

According to E-consultancy, 66% of recipients said that receiving mail too frequently is the main reason for unsubscribing. Please send emails occasionally within a safe range. Sending too much will be treated as spam, and the subscribers will be upset.

What is a preference setting center?

The Mail Preferences Center is a tool that helps you communicate seamlessly with your recipients. This tool helps subscribers manage their own mail, and they can set what they want to receive and how often they receive. In the field of Email marketing, no matter how interesting and interesting your design is, unsubscribing is still inevitable, and there will always be recipients clicking the “Unsubscribe” button.

The above situation is not unreasonable. The subscriber received a soft message and was forced to withdraw from the break. The way to get rid of this misery is to combine the preferences center to allow subscribers to control what content they want to receive and how often they receive, providing options that are more appropriate for them.

In addition to the above reasons, another benefit of having a preference setting center is to improve the overall customer experience, prevent CAN-SPAM (anti-spam) complaints, and establish opportunities to re-engage.

3. Timely cleaning list

Up to 25% of mailing lists are shrinking each year. Because people just give up their old email addresses as long as they find a new job. Some are losing interest in your service and so on. It is important to kick inactive subscribers out of the list.

Please review your email report. Some subscribers do not interact with your email for reasons that may be unexpected:

● Tired of your mail
● No time to receive
● No email received at all

If you want to re-engage these subscribers, please announce that you are about to delete subscribers who are inactive or not engaged in the interaction. There is a saying that the more you can’t get, the more people want to have it. Another well-known strategy is a coupon or discount, and its utility is like magic. Other tips such as using questionnaires or online polls, asking for hot topics that are easy to answer. Try something unique, bizarre, and unintentional, and of course, you still need to focus on your brand. As long as you do this, you will see a surge in interaction.

4. Customer-centric marketing

Putting customer needs first, that is, customers are the only focus, holding them as high as God. Without a customer, there is no business. If the above principles are not followed, it will lead to bad luck. This is why you can never make a customer joke or take them for granted.

If potential customers see you as if they are seeing ghosts, they are afraid that their purses will be drained. In other words, when you can’t clearly deserve customers, just think of yourself and want to convince them to buy will be a formidable challenge.

Never take customers for granted. Listen to the customer’s point of view and achieve their expectations. If it can be done, more and more repeat customers will leave a full testimony.

Email Marketing

Will email marketing eventually be more effective than social media marketing?

by MigoSMTP Team

May 15, 2019

Social media marketing may be effective in the future, but email marketing is often a tried and true approach for the future.

In this article, we’ll take a look at an email and social media marketing and answer the question, “Which one is more effective and better?”

Is Email Marketing Still Effective?

Over the past decade, social media visitors have always grown at an exponential rate and a fast pace.

It’s clear that social media is the best media platform or channel, like an email, that can be used to reach your target audience easily. In fact, 83% of marketers say that social media is important for their business.

In light of these trends, some marketers are wondering, will social media replace email?

The truth? Email’s not going anywhere for a good, long while.

In this post, we’ve compiled all the things in this article the latest email marketing and social media statistics and forecasts.

Which One Is Better?

According to Smart Insights, email marketing is the #1 choice for marketers, because email is less expensive than social media marketing, it does require training to ensure that emails get seen and published while following all related laws. But only by a margin of 1%. Social media marketing is listed as top marketer preferences.

In the chart below, you’ll notice that 35% of marketers rated email marketing as the most effective digital media channel. 34% claim social media is best, and 32% say content marketing is #1.

Will email marketing eventually be more effective than social media marketing, Email Marketing, Social Media Marketing

Email vs Social Media Marketing User Preferences

What does your early morning look like?

No, not once you start getting up and working. We’re talking those moments in the darkness after you’ve shut off your alarm but before you’re actually fully awake from the sleep.

Your phone is in your hand, you’re still warm and snuggly in your bed, it’s oh-so-tempting to go back to sleep. But you don’t.

Instead, you open your email. Well, 58% of you do, anyway. And so do 58% of your customers.

Here’s what the rest will do:

5% check the new
20% fire up a search engine
14% check social media

Which Drives More Sales: Email Marketing or Social Media?

We know that 60% of consumers sign up for brand emails with the expectation of getting promotional emails in their inbox.

Email marketing is the best way to make sales online and it always drives sales a lot. But, you should definitely check out our new ChatBot element to get a jump start on those social purchasing numbers.

Total Users

The number of users for both of the email and social media is going to climb. But numbers alone are of little importance to you, right? You want to know who these users are: behaviors, demographics, what motivates them. Not only does email have the largest user base overall, but it also has the largest user base of any age group and difference between the social media.

Of course, age barely matters, to begin with, the scratch the surface of the many ways that your particular customers may use email or social media differently. There are so many ways in which you can see segmentation to learn about the specific demographics and psychographics that make your customers unique.

Social media is a great platform for driving traffic to your websites. You can do that easily by making your content go viral and popular, or by paying for social media ads. Email marketing is awesome for generating leads, driving sales and increasing customer service.

Uncategorized, Email Marketing, Email Marketing Tips

Top 5 Ways to Reactivate Your inactive email subscribers

by MigoSMTP Team

May 14, 2019

Whether you’re a brand, company, or publisher presently you’re observed that more and more of your subscribers are actually not responding to your messages. they are no longer opening, clicking and no longer buying a thing. This reality can’t be neglected that many opportunities and products are constantly suffering to get the attention of your customers and you must find ways to Reactivate Your inactive email subscribers.

Why do subscribers become inactive?

There are lots of motives why people go inactive – their interests may have changed, they’ll have signed up just for an incentive offer, or they simply don’t have time to open your emails.this could sound like a long and hard manner, and I’m not going to say it isn’t. There are but several main reasons why subscribers become inactive?

To help you understand what reasons disengagement, below is a listing of possible motives as to why a subscriber
may have become inactive.

Changed Interests
Expectations no longer set accurately
Customer Frustrated with Too many emails
Now receiving emails about unrelated subjects
Deliverability issues
Captured an incorrect email address
Too busy in Their Life
Customer Wants to know new and Optimize Content

5 Ways to Reactivate Your inactive email subscribers

Identify Your Inactive Subscribers

firstly find out the inactive email subscribers who stopped opening your emails you should start by defining the specific time length of inactivity that is relevant for you.find reasons why they’re not paying attention.

Send a survey asking what they’d like to see from you in the future.
If you already have an idea of what kind of content they want, send them related content.
You can try sending them a freebie – an eBook, checklist or another electronic download – to remind them of your value.

Plan out the content material, and format of your emails

The variations right here include:

Improve your writing, and the subject line style
Unique offers and upcoming trends
Access to exclusive content material, an exclusive subscriber group, or incentives
New content material, videos, cheat sheets, or products
links and big buttons that make it easy for them to re-interact along with your emails
Segmentation for increased effectiveness

Do Research on Upcoming Innovation and trends

What is crucial is conversion. Even if your open rates are an important metric, you need to focus on the variety of people who make the right action. Regardless if it’s miles a movement of ordering a product, filling out a survey, touring your internet site, or liking your facebook fan page.

Research on your open and also click-through rates along with the number of bounces and spam complaints
You must adapt your tone of conversation accordingly and work intensely on your relationship with them to turn them into loyal and happy customers.

Start an Engagement and Campaign

Engagement campaigns are where your awareness completely on getting your subscribers to interact with you.

you need to do is give you a goal in your campaign.
you can decide what type of marketing campaign will be best to get you there
Also include some strategies for Promotions, contests, crowdsourcing, and user-generated content material campaigns

Create Strategies turn subscribers into buyers

once you’ve sufficiently engaged your e-mail list segments, it’s time to convert them into clients. Furthermore, your offer must be linked in your premium provide.

Be clear in informing all the subscribers about the future steps honestly even while you don’t have to drop the subscribers who don’t rush to re-activate in the right way.
Tell them about when the last email word can be sent to them and make sure that it must be precise as you stated, regardless of everything else.

Business, Email Marketing

Importance of A/B testing in Email Marketing

by MigoSMTP Team

May 12, 2019

Importance of A/B testing in Email Marketing? Running A/B testing in your Email marketing is an outstanding way to learn how to drive extra traffic to your website and generate more leads from the visits you’re getting. only a few small tweaks to a form or call-to-action may have a huge impact on the number of leads your company attracts.

What is an A/B testing?

Importance of A/B testing in Email Marketing

A/B testing also called split testing, is a technique of checking out via which marketing variables are compared to each other to identify the one that brings a better response rate. in this context, the element that is being tested is called “control” and the element this is argued to provide a higher result is called “treatment. Allow you to test one variable at a time. It’s used to select the better out of variables.

In any test, you need to maintain a version of the original element you’re testing. while conducting A/B tests, set up your unaltered version as your “control:” the landing web page or email you would typically use. From there, build variations, or “treatments:” pages or emails you’ll test against your control.

Variation A: Control (the unaltered, original version)
Variation B: Treatment (the optimized version which you expect to perform better)

Set Up A/B testing in Email Marketing?

Set up two variations of the one Campaign
Send them to a small percentage of your total recipients
Half of the test group is sent Version A, while the other half gets Version B
Measured by the most opens or clicks, determines the winning version. Then sent to the remaining subscribers

How does Email A/B testing work On?

Subject lines

Test two different subject lines against each other to increase your open rates.

CTA

Testing two calls-to-action will help you determine which version boosts conversions.

Layouts

Making aesthetic changes to your landing pages, emails or display ads can have a huge impact on conversions.

Colors and fonts

These may seem like minute details, but also changing the colors and fonts you use on your page can help (or
hurt) your conversion rate.

Navigation

Test different types of navigation to determine how users prefer to interact with your website.

Images

Furthermore, Images can have a direct impact on the way users feel. Testing two completely different images speaking to different emotions could help you determine which image type resonates best with your audience.

Content Length

Sometimes an email that is short and to the point will get users to take the action you are wanting them to take. If your email is lengthy and full of too much content, users may be overwhelmed and Also close the email without finding the CTA. On another hand, sometimes more content is necessary and also helpful to users. However, Testing the length of your email could help determine if a short and sweet email will get better results, or a longer email with detailed information will be more successful.

Importance of A/B testing in Email Marketing

Help to identify trends and also common factors that lead to higher open and click-through rates.
Precise estimation of your email marketing ROI
Increase conversions and revenues.
They are fast and Speedwork
Advanced analytics can be install and evaluate for each variation (e.g. click tracking )
Also can achieve more dramatic conversion rate lift results
Requires less traffic
Save time and money

A/B testing is critical for all of us who not only wants to accurately measure their marketing efforts, however also improve their campaigns for increased conversions. in case you’re trying to enhance the power of your A/B testing, you can want to consider adding call tracking.

Reference:-

callrail
campaignmonitor

Email Delivery

Alternative for

Industries

Contact

Support

MigoSMTP Team

Google Duo

Reason Why New Feature Add-In Google Duo

According to Google

Google Duo Update

October 5, 2016

October 2017,

In March 2017,

Group video calls with Google Duo is now live

Update 1 (5/8/19 @ 1:20 PM )

Update 2 (5/21/19 @ 9:00 AM)

Update 3 (5/23/19 @ 3:50 PM )

References

What is SMTP Mail Server?

SMTP Mail Server Feature

1. Bulk Email Deliver

2. Transactional email Deliver

3. Cloud SMTP

Importance of SMTP Mail Server in Email Marketing

1. Prevent Hacking

2. Increase Product Sales

3. To Conduct Email Marketing in Smooth way

4. An Effective Way to Spread Out the Promotional Message

leads nutrition

Role of Inbound Email Marketing Tactics

Inbound Email Marketing to Improve leads nutrition

Collect and find best Lead

Engaged Lead

Advertising certified lead

Sales certified lead

Possibility to generate new customer–

What is Lead Generation?

Why Lead Generation Important?

How to Generate Leads for Email Marketing Companies?

1. Understand your Target Audience

2. Special Offer for Customer

3. Always Short Emails

4. Run Email Drip Campaigns

5. Incentives to Increase Email Open Rates

6. Closely Tie Emails to Landing Pages

7. Use Auto-Responders for Opt-Ins

What does Exit Poll say about Lok Sabha Election 2019?

Economic Times

Lok Sabha election: Exit polls predict easy majority for NDA, even though BJP may lose some seats

Times of India

Immediate Action of Popular leaders after Exit Polls

Arun Jetly: On Monday Arun Jetly Tweets on Twitter

Mamta Banerji Tweets: On 19 May

Shashi Tharur Tweets: On 19 May

Omar Abdullah Tweets: On 19 May

According to India Today Celebrity Exit Polls are:

What is Email Tracking?

How Does Email Tracking work?

List of Email Tracking Tools

1. SalesHandy

2. Yesware

3. Newton Mail

4. MailTag

5. LiveHive

1. Welcome mail is a big weapon

2. Create a preference center

3. Timely cleaning list

4. Customer-centric marketing

Is Email Marketing Still Effective?

Which One Is Better?

Email vs Social Media Marketing User Preferences

Which Drives More Sales: Email Marketing or Social Media?

Total Users

Why do subscribers become inactive?

5 Ways to Reactivate Your inactive email subscribers

Identify Your Inactive Subscribers

Plan out the content material, and format of your emails

Do Research on Upcoming Innovation and trends

Start an Engagement and Campaign

Create Strategies turn subscribers into buyers