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Email Marketing, Email marketing service providers in india, Email Marketing Tips

Email Marketing Tips For Bloggers

 

Profitable blogger what they would do if they were starting and they tell about building list sooner. Email Marketing Tips For Bloggers

They say this they learned that an email list is a crucial business element of your bog.

As you know social media change algorithms often, which keeps bloggers guessing And email is still stable.

Email Marketing Tips For Bloggers

Why blogger use email marketing

If you are following some blogger you are probably signed up for a few email lists. Maybe one of your favorite bloggers offered a checklist so you signed up and now you’re on their list.

Their new emails to let you know when a new blog post is published. Or they might send you mail to introduce new products and services.

The most successful bloggers have a strategy behind their email marketing, and they use email marketing software like Mailcot.

How Email Marketing Grow Your Business Relationship

email marketing tips for bloggers

Many times you spent hours making a post-effective but how can you reach your target audience?

When you have a growing email list it’s less likely to happen. Because email includes a link that refers to your latest blog.

And because interested in your blog and sing up with your services they read your blog every time you send an email to them.

It is also a good and effective way to bring people back to your blog and deepen your relationship with your readers. There another benefit to sending out an email with your latest posts too.  That’s you can ask your fans to share on social media.

You give them the link you want them to have and ask them to share. They share with their networks, their friends subscribe, and so on. It’s the snowball effect.

It is good to start an email list because you’re developing your relationship with your readers. As you build your community which also helps you when you start your business.

Give them a ton of value upfront, and when you’re ready with something to sell, you’ll have a ready community of buyers.

Email Marketing Tips For Bloggers.

How To Build Email List Strategies

Successful blogs have a strategy for attracting readers and turning them into customers. The email list is a major component.

The beginner email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • New subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to choose an email service software to your blog in a moment, but first, here’s why you want an incentive.

Email Marketing Tips For Bloggers.

Create A Signup Incentive

If you are not sure what type of incentive to create, keep it simple and related to the thing you sell

Provide useful information to your readers

Positions you as an expert. Who do you think your readers will think of when they’re in need of a realtor?

Once you create an incentive, then you need a way to get it to people who want it. That’s called opt-in form.

Make your signup from pretty and add your brand colors so it looks like it goes with your blog.

Then, you can put your opt-in form on your blog sidebar, at the top of your blog, and/or in calls-to-action (CTA’s) in your posts. Something like, “want to get a simple checklist of questions first-time homebuyers need to ask? Sign up here.”

You can experiment with the text and design to find what brings you the most subscribers. When you have it set up, then you can promote your incentive via social media, podcasts, blog posts, and other channels.

For example, if you write a blog post and reference the checklist, you can invite people to sign up. Make the form easy to see and obvious to do.

That’s the basic email list building strategy that works in any industry.

By now, you might wonder which the best email service for bloggers is and how to choose one.

So let’s take a look.

Email Marketing Tips For Bloggers.

Choose The Best Email Marketing Service Provider

email marketing tips for bloggers

#1 Easy To Use

Service and software provided by the email service provider (ESP) are easy to use for the users so they can easily use services and manage them easily without any problems.

Most of the business owners and marketers don’t want to waste their time learning new thing so they prefer to go with the email service provider which is easy to use and user-friendly.

#2 Secure Server

Choose your email service provider which gives you a secure server. Security is very important when doing anything using internet services.

That helps to make the right impression of a company when they provide secure services and that something which leads to higher response and data security.

#3 Fast And Reliable

Time is more valuable than money so always concerned about it and that’s why select email service provides which provides fast email deliverability and reliable services.

Every marketer wants a service to provide that can help them to reach faster among the customer and give a good result of emails as well. So look for fast and reliable service for your business while selecting an email marketing service provider.

#4 Template Design

When you choose an email service provider do not forget to look at what type of design template they provide to you. Your emails should include professional design and mobile-friendly because most people view their emails on mobile phones.

Change your email template design as per your needs and requirements.

#5 Deliverability

The email service provider which has a high deliverability rate can lead to higher sales of your business. So choose your email service provider which deliver emails into the inbox of the email receiver.

Emails of the service provided with a higher delivery rate include a higher open rate also. So make your decision for email service provider accordingly because the success of an email campaign depends on the open rate of an email.

Email Marketing Tips For Bloggers. Email Marketing Tips For Bloggers.

Email Marketing, Email marketing service providers in india, email marketing statistics, Email Marketing Tips

The Email Marketing Statistics in 2020

Email marketing continues to be one of the most powerful and reliable tools for growing your business.

And although email marketing has been around for many decades, it is everchanging.

A new email marketing tool always pops up at the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year.

Want to see how your own email marketing strategy compares and what other businesses are doing to innovate?

Check out this wonderful list of email marketing statistics to find out how you stack up and see an email marketing benchmarks to compare your results.

Email Marketing Statistics Email Marketing Statistics

General email marketing statistics and usage

 

Email Marketing Statistics

79% of small businesses say email marketing is essential to their business strategy.

60% of small businesses say their email marketing strategy is effective or worthy.

64% of B2B marketers use a dedicated email marketing platform.

40% of B2B marketers claim that email newsletters are the most essential technique in their content marketing strategy.

43% of small businesses have 500 or fewer email subscribers.

42% of small businesses with over 500 subscribers have effective or very worthly email marketing strategies.

46% of emails are opened on mobile devices.

Sixty-one% of consumers prefer to be contacted by brands via email.

On average, consumers spend 2.5 hours checking emails on a typical weekday.

Email Marketing open and click-through rate statistics
65% of small business average open rates vary between 11% and 50%.

Average Email Open Rates

77% of small businesses average email click-through rates between zero and ten percent.

Average email click-through rates
More than 60% of small businesses with effective or very effective email copy have click-through rates of 6% or higher. 

Email marketing ROI statistics

The ROI of email marketing is 38:1. 

Email marketing is forty times more effective at acquiring customers.

Email marketing send frequency statistics

54% of small businesses send emails at least once per week.

Email send frequency
In 2019 alone, 293.6 billion emails were sent and received every day.
More than sixty percent of email subscribers like to receive promotional emails at least once per week.

Email content statistics

Sixty-four percent of small businesses say their email copy is effective or very effective.

94% of small businesses write their own marketing emails instead of outsourcing their copywriting.

On average, emails contain 434.48 words.

Email length
The average email takes 3.3 minutes to read.

50% of emails contain less than 300 words.

Email subject line statistics
Email subject lines contain 43.85 characters on average.

Characters email subject lines
Only 6.9% of email subject lines contain emojis.

Emojis email subject lines
60% of email subject lines use sentence-case capitalization, 34% use title-case capitalization, and only 6% use all lowercase capitalization.

Email subject line capitalization
more than 45% of email users open an email based on the subject line alone.

Email marketing personalization statistics
Personalized email campaigns improve click-through rates by 14%.

Personalized emails deliver 6x higher transaction rates.

You will:

Learn actionable best practices from the world’s top email marketing experts and business owners.
See how your email marketing stacks up and discover opportunities to improve your strategy, copywriting, and design.
Gain access to FREE resources to help you grow your email list, improve your email copywriting, and more.

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I wish you guys got this article and find it informative, whatever I have shared will definitely work for you. These are some of the points by which you can understand the stats of email marketing. After using email marketing your business will give more good results and you will automatically see growth in it.

Thank you !!

Content Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Marketing, Email marketing service providers in india, Email Marketing Tips, Email Spam, Marketing

Email Subject Lines: Some Tips to Win Your Audience in the Inbox

Email subject lines are the common crucial factor in deciding whether or not a recipient will open your email. Here are some tips to help you reach out from the crowd and increase your email open rates!

People are continually being attacked by emails every day, which means it’s becoming more and more challenging for email marketers to get regarded among all of the competition and influence readers to open their message.

The most obvious, and arguably the most important, factor that contacts see for your email campaign is the email subject line. This also makes it the main factor that you can squeeze to improve your open rate and get higher engagement when sending an email newsletter or bulk email campaign.

In this article, we’ll give you some tips to help you build email subject lines that will:

  • Grab readers’ awareness
  • Convey a more powerful quality level of content in your message
  • Induce recipients to open

1. Keep it Short

email subject lines

A great email subject line should be rather short to keep the reader’s attention and evade being trimmed by email clients.

In theory, there is no precise limit to the length of your email subject line (though some tools will place their own limit on how much you can input to the field). In actuality, long subject lines will nevermore be read in full anyway because several email inbox software providers are only competent in performing a certain number of characters before the text is cut off.

2. Put the Common Essential Information First

email subject lines

 

Highlight the most important information that you want to communicate upfront in your subject line to maximize the chances that people want to engage with your content.

For the identical reasons that you want to keep the subject line short, you should also put the most relevant information first. Since you have no control over the number of characters that will be presented to the reader, the only thing you can do is highlight what you want upfront so they have the highest likelihood of seeing it.

Additionally, users manage to only take a glimpse at the subject line, so the first few words are where you want to catch their attention with the usual valuable stuff.

By “important,” I mean anything that will effectively capture the reader’s consideration quickly:

  • The central point of your email
  • Features about a promotional discount
  • A date or time goal showing urgency
  • An interesting phrase that bothers the reader’s interest

3. Withdraw using Spam Words

188 Spam Words to Avoid: How to Stay Out of Spam Filters

Spam words are the words that email inbox providers use to verify whether a message is spam — and they also regularly give readers a bad opinion of your email as well!

The last thing you want is an email marketer is to be recognized as a spammer by your audience. But, depending on the language you use in your email subject lines and message, your readers might be thinking just that.

Some words that are known to be connected with spamming can often trigger a feeling of uncertainty among recipients, and even worse, they can manage email inbox providers like Mailcot transfer your emails straight to the spam folder. These words include things like:

  • Free
  • Promotion
  • Hot
  • Casino
  • Urgent

I guess you get the idea. If you can, try to avoid using this type of language, particularly in your email subject lines because it will likely hurt your campaign’s action rate.

4. Spice Things up with using Emojis

Capture your Customer's Emotions with Emojis — Astra Digital

When used with individual care, emojis can give your email subject lines more clarity in the inbox, making it more powerful and attractive to possible readers.

Like any marketing advice, you need to first consider your audience before combining this tip into your email marketing strategy. You don’t want to give the opposite result. For example, if you’re a financial advisor, your clients might not want to see a smiley face in the subject line of your emails! However, if your brand has a smaller marketing strategy, then emojis could be the ideal way to supercharge your email subject line and increase your open rates.

Not only are emojis great for fast communicating an idea with fewer characters — making your subject line more concise and leaving you more room for other information — but they also help you accurately stand out from other subject lines that only include text.

Which subject line stands out most from the crowd?

You can also get around the problem of communicating information ordering spam words — just substitute them with emojis!

  • ⏲ can replace “urgent”
  • ? can replace “gift”
  • ? can replace “hot” or send the demand for some items

But, be careful when you start including emojis in your emails and subject lines! Depending on the device and the email client, emojis may be performed separately. To make sure you’re getting it right.

5. Maintain it Simple and Professional

Next steps

Don’t overload it with unnecessary capitalization, unique characters, or punctuation in your email subject lines.

Just because something helps you stand out in the inbox doesn’t certainly mean it’s a good idea to perform in your subject lines! Sometimes, quick “hacks” that might, in theory, give you more visibility can actually have very negative results.

For example, including things like, “EXCLUSIVE OFFER” and “LIMITED TIME ONLY,” or you add too many special characters, such as “SAVE $$$$,” you could actually end up being classified as spam.

And even if you make it to the inbox, this type of email subject line content isn’t likely to leave a vast impact on your contacts.

6. Choose sustainability above fast wins

Top 10 Indicators of Financial Stability - Korapay - Medium

If your subject line creates a higher open rate but hurts the relationship and trust that you have with contacts, it’s time to go back to the drawing board.

This is apparently the most valuable tip I can give you: a good email subject line isn’t just centered on maximizing the open rate of your email campaign. It should also build trust and set your email up for success in terms of engagement and conversion (hopefully you want people to do more than just open ? ).

Evading clickbait tactics or other things focused on short-term gains is the best way to accomplish this and continue strengthening your contact relationships.

The most simple example of this in action is when a subject line creates unreal expectations that are finally not met by the email content. Design is a very powerful sentiment, but you need to make sure that you give the reader the wrong idea. An example of this would be using a subject line like, “You’ll never guess what we’ve got for you!” for an email that simply promotes a new product.

This type of communication can really hurt your brand in the eyes of your contacts, so you have to be very careful and always take a customer-first strategy.

Want an email marketing tool to start sending your newsletters and campaigns? Try Mailcot today !!

Digital Marketing, Email Marketing, Email marketing service providers in india, Email Marketing Software

Need of Email Marketing in Education Industry

India is a developing country. It’s a second-most populous country, seventh-largest country by area, and the most populous democracy in the world. According to Worldometer, the current population of India is 1,378,344,732 as of Monday, May 18, 2020.

Need of Email Marketing in Education Industry

In India, there is a large number of students there are numerous Schools, Institutes, Colleges, and several other institutions are established. These Institutions are giving there best education system, infrastructure, and whatnot. But in the end, they are all competing with each other to offer great services, education, infrastructure.

Marketing being one of the most crucial thing a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses, and engage public relation reforms. In this era of marketing, it has become one of the essential parts of the business. Through marketing, you can express what services you are offering which makes you different from other service providers.

Email Marketing in Education Industry

What is Marketing?

 

 

Marketing is the management process involved in identifying, anticipating and satisfying customer wants profitability (Institute of Marketing).

The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product sells itself. -Peter Drucker.

The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product sells itself. -Peter Drucker

It’s Importance?

  • Marketing Is an Effective Way of Engaging Customers,
  • Marketing Helps to Build and Maintain the Company’s Reputation,
  • Marketing Helps to Build a Relationship Between a Business and Its Clients,
  • Marketing Helps Your Business to Maintain Relevance,
  •  Marketing Helps the Management Team to Make Informed Decisions, etc.

Today’s buyer lives in a highly digital and immediately gratifying consumer environment. They don’t have to buy unless it is on their terms and there needful.

Education Industry sector is changing rapidly with more private players entering the field. The government is also taking many measures to enhance the quality of education in India. This industry is going to attain its peak as the idea of business via education catches up.

India has one of the biggest networks of higher education institutions in the world. 

However, there is still a lot of potential for more development in the education system.

Market Size

India has the world’s largest population of about 500 million in the age bracket of 5-24 years and this provides a great opportunity for the education sector. The education sector in India is predicted at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19.

The country has become the second-largest market for e-learning after the US.

In many growing sectors the education industry is one of them. India is one of those countries that have a large amount of population in 5-24 years. 

Some Facts about Education Industry:

 

1. IIT Kanpur has its own Airport

Kalyanpur airport also known as IIT Kanpur airport is a private airport owned by IIT Kanpur. The Aerospace engineering department of IIT Kanpur uses this airport to test their models, and they also have a glider flying program.

2. India has the World’s largest school.

City Montessori School is a co-educational private school offering education in English medium in the city of Lucknow with over 55,000 students and 4,500 staff across 18 campuses. The City Montessori School (India) awarded the 2002 UNESCO Prize for Peace Education.

3. India has the first and oldest Women’s college in Asia.

Bethune College is a women’s college located in Kolkata and is affiliated to the University of Calcutta with a motto of ‘Viddaya Vindatey Amritam’. It’s the first women’s college in Asia and the oldest women’s college.

4. India is the world’s third-largest education system.

The Indian Education system is the world’s third-largest Higher Education System which comprises of more than 800 universities, 39,000 colleges, and a capacity of enrolling more than 20 million students.

5. India has the Largest open university in the world by student enrollment.

With the enrollment of around 34,99,999 students, Indira Gandhi National Open University (IGNOU) is the world’s largest open university based on student enrollment. The enrollment number is calculated inclusive of active students on and off-campus.

How Email Services Help to Grow Education Industry

 

For many Education portal, it serves as the lead generator tool and gives an opportunity to create an Education Industries reputation. Demographics and increased mobility of scholars, as well as the increasing cost of higher education in many countries. It not only helps the students to be aware but also let the parents stay involved in the education of their children. The following are some of the elements of email marketing helpful for the education sector.

  • Cost-Effective

Email marketing is cost-effective marketing in the world of marketing. Educational Sector can avail the chance of spending less and achieving more by implementing email marketing for their business. It will target a larger number of audiences. Although, a number of other options like search engine optimization, email marketing, social media and SMS marketing can be implied as well.

  • Conversion Rate High

Online educational marketing structures obtain an excessive conversion price. So, Messaging structures like Emails and SMS are a number of the sorts of digital advertising that acquire a high response fee because of the reality that they’re private and educational sector can easily reach their focused target market in a strong manner.

  • Increase Brand Awareness

Marketing is the first-rate manner to generate logo attention through social media platforms like FB, Twitter, Instagram, LinkedIn, and so forth. Also, they incorporate an extra part of the audience. This will increase fans and improve the conversion rate as well.

  • Online Reputation

However, this can be carried out by using selling fine blogs, taking pictures motion pictures, garnering testimonials from achievers and splendid inspirational personalities, gaining and imposing alumni comments, and promoting high-quality campus information to gain the eye of the audience.

  • Promote through paid channels

Search and display advertisements are one of the accessible ways to market an academic institution. So, Lead technology can yield extra results through ad campaigns. Because it directs a enormous phase of the net audience closer to your website. Almost, that is the most appropriate way to pressure visitors to the internet site. Also, the usage of compatible and satisfactory keywords will even help in growing the full variety of impressions.

 

Email Marketing, Marketing Automation

Email Marketing Automation Strategies To Optimize Your Market

email marketing automation strategies

It required an effort to generating new leads.

You need to nurture all of these lead in an effort to build actual sales conversion but it is not that simple. email marketing automation strategies

One option that you may have never thought to use is email marketing automation. This may not be a brand-new concept when it comes to nurturing your leads, but only about 35 percent of all companies currently have this type of system in place.

While there are so many ways to being nurturing your leads email automation is one that definitely be considered.

best email marketing automation strategies

Keep reading to learn what you should do to find success with these efforts.

email marketing automation strategies

email marketing automation strategies

email marketing automation strategies

#1 Understanding Email Marketing Automation

First, you need to understand what marketing automation is and nurture your lead?

This is really an incredible way to build relationships if you deliver good content that helps you to drive more traffic to your website.

While you can’t overlook the importance of email parsing, you can implement email automation to help enhance your efforts and make it more tempting for leads to convert.

While it takes skill to create a lead nurturing campaign via email that is optimized and automated, once you understand basics it won’t be very hard at all.

#2 Plan Your Email Automation Campaign

Creating a successful email marketing automation campaign required to understand what outcome you are trying to achieve. Figure out your goal who exactly are you trying to target.

The goals include creating ongoing engagement with your customers to help develop a stream of repeat buyers increase the levels of engagement through your social sites; drive more traffic to your actual site.

Make a list of objectives

Determine who your prospects are

email marketing automation strategies

#3 Segment Your Email Marketing

email marketing automation strategies

Once you get to know your prospects you need to understand not all of them are going to care about the same things. According that you can’t send them all the exact same message.

Segmentation is a great solution this allows you to make groups of email list and dividing them according to subscriber interest and information that you have.

Segmentation in email marketing is the way by which a business can divide their customers into different groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information. It is a way by which you can manage the personalized messages and make emails unique for every person. So that’s a way by which you can make email unique for every customer.

Segmentation decision one which helps your business to stand in the competitive market.

In other words, Segmentation in email marketing helps you to connect and communicate directly with subscribers. It provides the knowledge that they want about company products and services.

#4 Create A Valuable Message

Why would anyone read an email from you? While you have some amazing information to offer and able to solve a problem with your audience as they are never going to know this if they don’t take the time to look at the email.

There are people who are interested in gain information that you shared. They want to know more about the business that they follow. Most new contracts are very likely to read the first email that you send.

When you being creating your email marketing campaign it isn’t just enough for you’re targeting to actually need what it is you have to offer. It also won’t be enough to go through all the features and the benefits you provide at the same time.

#5 Create A Call To Action

After creating your email content you have to focus on the all call to action. This is the moment that your marketing campaign is always working toward.

When you get close to the end of your email marketing campaign, then you need to create CTA. Determine the main offer of your campaign. What your goals really is

Remember, this is the very last part of your email that your prospects are going to see; however, it could be the first thing that you create. When you reach the conclusion of your funnel, then there are two things that you need.

#6 Landing Page Development

email marketing automation strategies

It important that the landing page you create is consistent with the email content you are sending out. Having cohesive images and messaging is going to help to increase your overall conversion rates.

If you plan to use specific visuals in CTA of your email, then you need to make sure that people visiting your website see that same image above the fold on the landing page. Also, figure out the number of landing pages that are needed and then start to develop them.

When you start to create your landing pages, you need to figure out how many you make, make sure they are consistent with the email messages you are sending, and use templates to make it easier.

#7 Use A/B Testing

It’s important to take the test of your emails so that you create a completely optimized and automated email marketing campaign. Make sure that you are testing your emails at each stage of the campaign that you are creating.

You need to provide A/B testing for all parts of your emails including the subject lines, the content in your email, the CTA, the email trigger, the day and time you send, and your frequency.

You need to make sure that you measure your results using a tracking system so you can analyze the conversion rates over a set period of time.

#8 Optimize And Repeat

One of the biggest advantages offered by an email campaign is that they are easy to change. They aren’t too expensive to continue to repeat. In fact, you can test the campaigns you have created on an ongoing basis.

Some of the steps that you can optimize your email is by looking at the frequency, the day and time, the CTA, the “from the line,” the body copy and subject line, and many more.

You should make sure that you observe the results that you are getting on either a weekly or even a monthly basis. When you do this, you can see as your sales conversions get bigger and bigger.

#9 Don’t Give Up

Remember, when it comes to your email automation, there are more than a few emails that you can send. Just because the candidate did not take action based on the first email that you sent, doesn’t mean they are a complete lost cause.

The key is to assure that you continue nurturing the lead. This is what automation is all about. You can set up to send emails based on when someone doesn’t convert, or if they leave something in the cart, or for a myriad of different reasons.

best email marketing automation strategies

Best Email marketing automation strategies. Email marketing automation strategies to optimize market

Email marketing automation strategies

B2B Marketing, B2C Marketing, bulk emailing service provider in india, Content Marketing, Digital Marketing, Digital marketing and online marketing, Digital Marketing Experts, Email Hosting Services provider In India, Email Marketing, Email marketing service providers in india, Email Marketing Software, Email Marketing Tips, Mail Marketing, Mail Marketing India, Mass Mailing Services

Email Marketing for Bloggers: A Quick Guide

Ask successful bloggers what they would do if they were beginning over, and they’ll report you, “start making my list quickly.” The purpose well-known bloggers say this is they’ve received that an email list is a fundamental business part of your blog. As you know, social media turns algorithms often, which keeps bloggers venturing. Yet, email is constant. With email marketing for bloggers, you’re in control. You own your list, you send out emails when you want, and you can design a policy that helps your business.

 Email Marketing has a Prominent ROI

Email marketing for bloggers 

Marketing Lead ROI | Sprint Marketing

  • For every $1 you spend on email marketing, the normal return is $44
  • It’s true. Email is like the Little Black Dress of marketing. It goes anywhere and never goes out of fashion. According to research, email users were at 3.9 billion and they’re anticipated to grow to 4.48 billion by 2024.
  • “91% of shoppers want to hear from companies they do business with via email.

With returns like that, why wouldn’t you want to use email marketing as part of your blog? In this article we’ll explore:

  • How  email marketing can grow your blog
  • What to recognize before taking an email service
  • How to create a simple email marketing strategy for your blog. One that leads you leads.

Why Bloggers Practice Email Marketing

 

15 ways to improve your email marketing campaigns | CIO

 

If you’re like a group of bloggers, you’ve apparently signed up for a few email lists. Maybe one of your personal bloggers offered a checklist or ran a test, so you signed up, and now you’re on their list. Maybe they send emails to let you know when a new blog post is written. Or, they might send you emails to sell products/services. But one thing is certain, the most successful bloggers have a plan following their email marketing, and they practice email marketing software like Mailcot.

The effective potential of email marketing

Email marketing for bloggers 

email marketing

We’ll share a pure strategy below in a few minutes. But first, let’s consider the affective power of email marketing. With email marketing, you can send a message to thousands of people who’ve asked to hear from you. And because they’ve asked to learn from you, they’re more likely to trust you. Since they trust you, they’re more likely to buy from you.

It’s the like, know, trust factor at play. You already know the inbox is private. You don’t give your email address to just anyone.
It’s the same with your reader. When they sign up to hear from you, they want to receive exciting and important messages from you. Done right, this can be a powerful part of your business and grow both your readership and your bank account.

And since you own your list (unlike social media), it’s estimated a business asset, much like your content is an asset. Now that you have a bit more penetration into why bloggers use email marketing, you might question how it can grow your blog.

How Email Marketing Increase Your Blog Readership?

                     Email marketing for bloggers 

email marketing for blog

Have you ever paid hours on a post? You draft it, edit it, polish it, and finally hit “publish” only to get a limited response? Every blogger’s been there, and it’s no fun. However, when you have a viable email list, it’s less likely to happen. That’s because you can send out an email to your list with a link to your newest blog post.

And, because they’re eager to hear from you, they’ll be likely to click the link and read the post. Sounds easy? It is. It’s also a great way to bring people back to your blog and expand your relationship with your readers. Plus, there’s another advantage to sending out an email with your newest posts too. That’s because you can direct your fans (subscribers) to participate in social media.

You give them the link you want them to have and ask them to share. They deal with their networks, their friends subscribe, and so on. It’s a snowball impact. Even if you don’t have anything to sell yet, it’s still worth starting your email list because you’re improving your connection with your readers. As you build your community, your readers will ask you questions which give you more views for juicy topics they want to hear about.

Give them a weight of value upfront, and when you’re ready with something to sell, you’ll have a ready population of buyers. Here’s a blog newsletter example from This image is showing how can we use email marketing to improve your posts.

Build a Pure Email List Plan for Blog 

Email Marketing For Bloggers 

email marketing for bloggers

Great blogs have a plan for making readers and converting them into customers. The email list is a necessary element. The recruit email list framework looks like this.

  • Reason to sign up (your incentive)
  • Way to sign up (form)
  • Delivery of incentive
  • A new subscriber is added to your email list
  • Send regular emails that fit within your email strategy

Your email marketing software includes the signup form and way to deliver the emails, among other things. We’ll cover how to take an email service software to your blog in a moment, but first, here’s why you want an excuse.

How to Select an Email Service for Blog 

( Email Marketing For Bloggers )

mailcot email marketingmailcot email marketing services

 

Like most business decisions, choosing an email service or newsletter software depends on many parts of the individual to your business. For example, do you already have a fledgling list or are you starting from scratch?

  • If you now have an email list, how big is it? (Mailcot lets you store extensive contacts at no extra cost but most other email provider fees are based on the number of contacts.)
  • How often do you propose to send an email?
  • What types of emails do you want to send? (e.g. engagement emails, promotional campaigns, weekly blog newsletters, etc.)
  • Do you want to send an automated welcome series when people sign up?
  • Do you want to use customizable email templates? Or do you want to be able to code your emails from scratch using an HTML editor?
  • How much list segmentation do you want to do? (useful if your audience falls into different categories, this way you can send more targeted messages)
  • What kind of analytics do you expect? (open rate, click-through, conversion rate, and new subscribers are typical)
  • Do you want to be able to compose emails through your smartphone?

When you think within the ways you think you’ll use your email marketing software, choose something that can grow with you. You don’t want it to be too basic nor too strong with a lot of bells and signals you won’t use. And of course, take the opportunity to test-drive different solutions.

Digital Marketing, Email Marketing, Email marketing service providers in india, Mail Marketing, Mail Marketing India, Marketing

Importance of Email Marketing

“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is” -Scott Cook.

Business is a pace of rapid development, and in this era of advancement and growth, if a person/business wants to grow high on the fields, he/she should know how to cope with this advancement and achieve true success.

There is a well-said idiom: 

A fog cannot be dispelled by a fan. 

Yes, it is a truth of life. 

It takes a lot of effort to achieve big things.

This Idiom sets on every aspect of life whether it is business, study, jobs, etc.  

If you want to bring growth in your business, marketing plays a big role in it.

Now, what does marketing mean? Let’s see the basic definition:

Importance of Email Marketing

What is Marketing?

Importance of Email Marketing

Marketing is the process of interesting potential customers and clients in your products and/or services. The keyword in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services.

There are basically two types of marketing traditional and digital marketing.

Traditional marketing and Digital marketing both are important for a business to grow. Up until the development of the internet in the 1990s, traditional marketing was pretty much the only type of marketing.

But, as technology grew digital marketing comes in. Digital marketing is marketing which is done through a digital medium such as Website and Social Media Marketing.

Email Marketing is one of the types of digital marketing. It is a well-known term in digital marketing.

If we are talking about marketing than there is no option to left digital marketing. As we all know that traditional marketing is one of the oldest ways of doing marketing, and is continued because of its approach. But, as technology has evolved in the past few years, digital marketing is being proven as one of the brightest ways of doing marketing.

Digital marketing has a great impact on marketing. 

It has some new techniques which help a business to grow digitally. And the number of users is growing at rapid speed on digital platforms.

Digital marketing has the following specific features:

If someone wants to grow business with no geographical boundation then it is one of the best ways to promote brands and businesses.

Email marketing is one of the trending words which you generally hear when you are reading about digital marketing or social media marketing.

If you are a businessman who wants to get connected with your customers then email marketing is the tool that helps you to get connected with your consumers.

Email marketing plays an important role in marketing strategies.

The following are some key points that clear your vision more that:

Does Email Marketing is a good or bad option for marketing?

Or 

Does email marketing still work?

 

Importance of Email Marketing:

Importance of Email Marketing  Importance of Email Marketing 

  • Email Marketing generates a good Return on Investment: 

Importance of Email Marketing

 

As we all know that every person wants to invest money form where he/she get’s the maximum output. And Email Marketing is one of the best options for them to invest in.  Because email marketing provides a high Return on Investment(ROI) if the campaign is applied in a specific manner.

Basically, Email Marketing ROI is the amount someone spends on the email marketing campaign(advertisement, creating targeted email campaigns, collecting email lists, and other important aspects), and how much he/she earns through that email marketing campaign.

  • Email Marketing helps you to grow your business:

 

Importance of Email Marketing

 

Marketing plays an important role in business. Although the ROI varies differently on different platforms of marketing. And for every business the amount which they spend on marketing they want the highest return through which they can generate good revenue.

Email Marketing helps you to promote your brand or business. As we know that the number of email users in the world is around “3.9 billion”. This number itself proves the power of email marketing. You can easily promote your campaign on email marketing.

  • Billions of Emails are sent daily:

Importance of Email Marketing

According to Statista, 306.4 billion emails are sent and received per day in 2020 worldwide. And this figure is expected to increase over 347 billion daily emails in 2022.

The share of marketing in which email marketing grabs is pretty much good in amount. This will definitely help the business to grow and achieve the heights if the email marketing campaign proceeds smartly.

The above 3 Keypoints clear your vision that why email marketing is important for a business. And how it will help to grow it?

Importance of Email Marketing  Importance of Email Marketing 

Also Read: Top 5 Best Email Marketing Service Providers in 2020. 

 

 

Digital Marketing, Email Campaign, Email Marketing, Email Marketing Tips

Strategies For Effective Email Marketing Campaign

 

strategies for email marketing campaign

E mail marketing is the marketing of your business’s products and services with the help of email communication to your target audience. Email marketing is the most effective and low-cost marketing tool to reach your audience with all the information.  effective email marketing campaign

Email becomes an effective email when it involves all the details or information which can help customers to reach your business. For this, we need to know how we can make an effective email with the help of different email designs and content which focus to increase the effectiveness of the email.

Best strategies for effective email marketing campaign

Strategies For effective Email Marketing Campaign

strategies for email marketing campaign

Best strategies for effective email marketing campaign.

#1 Increase Subscriber And Segment

 

When you have a larger number of lists in the email of your customer and you want to add more number of people on it to increase your segment market with a low and effective price to reach the target.

Segmentation in email marketing is the way by which a business can divide their customers into various groups on the basis of the Geographical, Demographical, Psychological, Behavioral Segmentation. These segment helps to target the right audience at the right time with the right information.

 effective email marketing campaign

#2 Make An Effective Subject Line

Most of the email users view email which has a good subject line which can help them to gain information. Because of email subject user visits email and read them, other then they don’t read them.

The subject line of an email decides the open rate of an email. In fact, 47% of marketers say they experiment with many email subject lines to optimize the performance of their email.

#3 Effective Email Content

When we need a good response from the email we need to have good content for it. So people go through it and read it for the information they need from email. So you make sour that subscribers happy with your email content.

Email with images and video can easily attract people to read it because of that create a good impression and engage more people. So design your email to attract a large number of people.

#4 Make A Schedule

strategies for email marketing campaign

Decide how often you plan to connect your list, inform your audience upfront so they know what to expect, and sick a regular schedule to build trust.

For increasing the email response rate you need to do the right timing for sending your emails. You need to decide on what time you target your audience to send emails that include a higher open rate.

#5 Include Interesting Links  

An email should include different links in the content. So it can help to increase the traffic of your site and customer can easily get complete information about the company product and services.

A link that connects your audience to your brand and websites so they can gain more knowledge and information.

effective email marketing campaign

#6 Automated Email

Trigger-based email is emails that are sent out automatically based on user behavior. Trigger mail much better option than regular email.

Automated emails are the best way to communicate with customers and provide all the information needed by the customers.

Personalized your email campaign is the way by which you can increase your email open rate. So it is a way by which you can improve subscriber engagement with your email and website.

#7 Reply Emails

For an effective email, you should provide an email response option to your customer. So you can communicate with them and can manage a good relationship with the customer by providing information and helpful content to them.

#8 Track Your Email Data

strategies for effective email marketing campaign

 

For effective email, you should check your email performance. Because of this you can analyze how effective your email is, and know how much people open your email, visit your website, give a response to the email. That helps for changes required and makes your email effective.

 

You May Also Like:- What is  Email newsletter?

best strategies for effective email marketing campaign. Strategies for effective email marketing campaign.

effective email marketing campaign

 

B2B Marketing, Email Marketing

6 Email Marketing Best Practices : Email Marketing

Here we will explain some basics of email marketing and email marketing best practices.  And, how it works. Once you have finished reading this out you will have the idea about how to launch email marketing for your business. 

What is email marketing?

 

Importance of email marketing in 2020

From the basic order confirmations to the newsletters, emails are a quintessential viewpoint of the growth and command of your business.

Informing, influencing, and winning the loyalty of recipients who are interested in your offerings.

Marketing emails include a distinct call-to-action intended to generate sales or induce traffic to particular pages of your site.

email marketing, email marketing best practices

Some business goals accomplished by email marketing

There are three categories of objectives that can be achieved with the help of Email Marketing. 

  • Growth or Conversion (selling your offerings)
  • Loyalty of Customer
  • Brand awareness

It is a great channel because email has a specific degree of confidence attached to it. There are so many people, for whom the inbox is an information space loaded with messages from their favorite brands.

Via contacting straight into a recipient’s email inbox, you have an unprecedented opportunity to be present in their everyday lives. This has more impact than posting on social media, where you cannot be certain about the possibilities of seeing your post at all.

Aside from intimacy, email has the inherent etiquette when it comes to delivering important messages. This would explain the importance of email for brands for choosing this channel even in this COVID-19 pandemic for delivering the right pieces of information.

Email plays a vital role in each stage of the buyer’s cycle: Starting with information and prospection stage, even during conversion, and also there is a role of email later on for customer retention.

One of the main advantages of email marketing is its scalability. This refers to the fact that emails can be deployed on a large scale to a wide number of recipients.

The state of email marketing in 2020

Email is a very old technology it isn’t new. In fact, email was one of the first channels for communicating digitally. But at around 50 years old, email marketing is now more extensively used than ever before.

Email has one of the excellent things that is it’s convenience/accessibility.

It lets you approach a large-scale range of diverse audiences, and this also includes those who are not surely comfortable using the internet. This presents it as the most common mainstream form of marketing.

Additionally, email marketing creates an opportunity or a chance to build long-lasting relationships with your leads and customers.

Here are some statistics:

  • Around 80% of Americans check their email at least once per day, with almost one-fourth of them check their personal email inbox many times a day. This report is according to a data of 2018 Inbox Report.
  • Buyers who buy merchandise by email, spend around 138 percent more than those who don’t receive offers through email.
  • More than 85% of business professionals prefer email as a communication channel.

By seeing these figures now it is not a surprising fact that email is recognized as the most effective channel in B2B marketing.

If you are not applying any email marketing strategy this means you are missing out on sales opportunities and the opportunity to strengthen your relations with customers. email marketing best practices email marketing best practices email marketing best practices

Now’s the time to get your email marketing up and running – and we’re going to explain to you how.

Getting started: choosing the right email marketing solution

Benefits of emailing marketing software

The first and foremost step towards performing an effective strategy of emailing is to choose the right emailing marketing solution.

Some reasons are here why it is worth spending in a dedicated email marketing service to create and send marketing emails.

Platforms of email marketing (like Mailcot) have the basic support or infrastructure in place to assure deliverability of email – This is something which you cannot guarantee while sending an email campaign with a regular Internet Service Provider like Gmail, Yahoo, or Outlook.

Another use of an email service is that you can manage your email subscribers and also segment them into email lists.

And when you talk about designing marketing emails, you find that most of the email services usually offer ready-made templates and easy-to-use email editors. In a few clicks, you can create a newsletter very easily. No HTML coding skills or graphic designs are necessary.

You will also get the insights into email campaign performance. You’ will get to see which emails were most successful and learn more about your audience thanks to open rates, click-through rates, and reactivity insights.

Comparing different solutions

There are various distinctive emailing solutions to pick from. For choosing a relevant one for your business, some questions are here to consider:

  • The number of contacts you have now and in one year what is your planning to increase this number?
  • No. of emails you are planning to send?
  • What sorts of emails do you wish to send? Is it promotional, transactional, or both?
  • Your budget?

When you are comparing email services there is another factor you m just take into consideration, that is scalability and the associated costs. When you are up to starting your business of email marketing it is anticipated that your contact list will be short or small – but as the time goes on it will grow ideally.

With Mailcot, you will only pay for the number of email sents – not the number of contacts stored.

There are different types of marketing emails

Promotional emails

This type of email is sent as and when it is needed, in line with the of your business.

Newsletters present news that is associated with your business. Such as your new breakthroughs reached, product capabilities, or for highlighting a product use case. It is a tendency to stay at the forefront of your connections’ minds and inspire them to engage with you more.

Email campaigns are highly focused on marketing and sales. A campaign could consist of 3 to10 emails sent over many days or weeks. These types of emails are sent with a particular purpose in mind – be it to promote some exclusive offers, boost the downloading of a white paper, or to sign up for a webinar.

Automated emails

Automated emails save a lot of time and do miracles for fostering customer relationships.

It is as simpler as a welcome email sent to a fresh newsletter signup or a personalized email based on the buyer’s behavior or existing knowledge or information.

The special thing about automated emails is that nobody has had to present there physically to hit the send button.

Mailcot email automation feature lets you set up automated emails that are sent out in answer to a specific ‘trigger’ event that’s pre-defined by you.

There are lots of email automation possibilities.

Different types of automated emails

Automated marketing emails:

Transactional emails: 

Mailcot caters for both transactional and promotional emails. Big thanks to our strong SMTP service.

Email marketing best practices 

Now you are well known to the different types of emails and benefits of them for your business. So, now its time to grab some very important features of email marketing.   email marketing best practices

These are the points which will help you done your email marketing with legality. Pay attention!

Collect email addresses legally

sign up form  

This is obvious that if you are sending emails you must need email addresses. Though, the way in which you collect those email addresses is very important.

The GDPR is a regulation in EU law that protects the personal data and privacy of consumers, including their email addresses.

For legally collecting email addresses, you need the ‘opt-in’ process.

This is a method by which a client or lead share you their consent by an online form for collecting and use their information/data.

Segment your mailing list

As when your list of email expands, it is destined to hold diverse buyer profiles.

Segmentation means parting down your email list and creating more petite sub-lists of contacts those who have something in common.

For instance, age, geographic location, lead score, first-time purchase, etc.

This enables you to maintain proposing content that is both relevant and personalized for each person on your mailing list.

Optimize your deliverability

Email deliverability basically means the ability of an email to land in a subscriber’s inbox. For marketers this is an important concept because it shows that emails have rightly reached their destination, rather than stopping up in the junk folder where they are improbable to be read.

This depends on technical and behavioral factors. For situation, the quality affects your deliverability.

Must ensure quality.

Further reading: Improve Email Deliverability in Inbox

Choose an email design that works for your brand & audience

The design is just as important as the content.

Catch your contacts’ attention with your design.    email marketing best practices email marketing best practices 

The email design and its feel is going to communicate a word about your company and its values. It is worth spending your time on.

A good email design also helps you make your content more clear, legible, and structured.  

Save time with email templates

Create reusable email templates. Pick an email template and then personalize it with your brand. And, when this is done you will only need to modify the text each time for sending different emails.

Personalize your emails

All of us like to feel special when it is about our favorite brand. We relish it when brands add a special personal touch and pay attention to small details.  email marketing best practices 

This also sounds true in the case of email marketing.

Personalizing emails is necessary to build relationships with your leads and customers.

So, personalize your email in this modern era, you necessitate to make the most out of it at every opportunity.

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Start Your Email Marketing with Mailcot

Marketing, Marketing Automation, Successful Marketing Campaign

Top 5 Best Marketing Automation Services Provider in India

Top 5 Best Marketing Automation Platform Services Provider In India

Marketing Automation Platform is a set of solutions that cater to customer acquisition, engagement, and loyalty through various channels including web, mobile, email, and social networks. Colloquially, it generally refers to inbound marketing activities which include lead management, search marketing (organic and pay per click), landing pages, social engagement, content marketing, conversion optimization, and measurement analytics.

Best Marketing Automation Platform refers to the software platforms and technologies which are designed for marketing departments in organizations to automate and streamline their marketing efforts across online channels such as email, social media, push notifications, etc. It is essentially a set of tools designed for businesses to automate personalized, contextual engagement for their prospects and customers in a timely manner.Top 5 Best Marketing Automation Platform Services Provider In India, Marketing Automation Platform In India

Marketing Automation Platform has become an integral part of e-commerce, as marketing automation companies like Betaout have been able to combine different aspects of e-commerce marketing such as audience segmentation, customer relationship management, and omnichannel engagement and more – all in a single tool.

If you haven’t heard, marketing automation is the suite of software that is quickly taking over the marketing department in most businesses, be they big or small. There are literally dozens of them, and they all like to tout their own features and what differentiates them from their competitors, but the truth is told, they all do pretty much the same thing. They all make it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel.

Where the big differences come in is how much they focus on each of these automation actions. And this is where the questions of which are the best become completely subjective.

Here Are Top 5 Best Marketing Automation Platform Services Provider in India

No.1. Mailcot

Tagline: Built with love for small businesses.

About:

Mailcot’s a Sales and Best Marketing Automation Platform In India. This CRM for small and medium businesses. Mailcot marketing Automation platform lets you engage subscribers with ease, boost sales, and take back the time to do the things you love. It’s complete with everything, from web popups and email templates to advanced sales and marketing automation; designed to help small businesses sell and market like the Fortune 500, at a fraction of the cost. Mailcot’s services trusted by over 7,000 customers and fill in the space of a killer combo of CRM and Best Marketing Automation Platform in India.

No.2 Capillary

Tagline: Enabling omnichannel commerce.

About:

Capillary’s Intelligent Customer Engagement (ICE) suite of products integrates all the essentials of customer engagement. With a robust combination of big data and cloud-based analytics engine, Capillary optimizes discounts, offers and increases the profitability to customers. The company now reaches out to 70 million consumers across over 10,000 stores and serves 140 brands worldwide.

No.3 Chargebee

Tagline: The smartest way to set up your subscription billing.

About:

Chargebee is a recurring billing platform for subscription-based SaaS and e-commerce businesses. It allows you to automate payment collection, invoicing, email notifications, and customer management, by integrating with leading payment gateways. Their clients process $100 million in annual transactions through ChargeBee.

No.4 Exotel

Tagline: Never miss a business call.

About:

Exotel aims to help businesses, both large and small, manage their business phone system via a virtual phone system. The company is currently handling more than 1 million calls a day with over 18,000 companies registered on its site and over 45,000 users.

No.5 Zoho

Tagline: The operating system for business.

About:

Zoho takes its love for small businesses to the next level with its smart software offering. The company enjoys a worldwide user base of 15 million and has over 33 products that help you achieve your sales & marketing, support, finance, and recruitment needs with a deep focus on business. The company’s flagship product Zoho CRM is pitted as India’s answer to the behemoth grandpa of SaaS – Salesforce.com and emerges a clear winner in terms of price comparison with the latter.

 

 

 

Top 5 Best Marketing Automation Platform Services Provider In India, Marketing Automation Platform In India

 

 

Let’s now look the 10 key features of Mailcot’s

We identify 10 for simplicity starting with the features of marketing automation related to the different touchpoints.

1. Automated personalized messaging sequences featuring dynamic content and response assessment

We gave the example of a welcome sequence, but marketing automation will include communications across the lifecycle. Traditionally messaging is via email, but contact maybe through mobile SMS, app push notification, or voice. So that messaging service should assess responses and interactions generated at the individual level to help with future follow-up.

2. Website and mobile personalization and response assessment

Relevant, contextual, personalized messages can also be delivered via messages to prospects and customers as they browse desktop and mobile sites and apps. Response to personalized creative and offer should also be monitored for assessing intent to purchase and subsequent follow-up. But also
Automated emails can potentially become much more relevant if they’re based on actions that consumers take on a site. So For example, searching for a product or browsing a product category is ripe for follow-up emails if a purchase doesn’t occur.

3. Social media integration and personalization

Social media are another key customer touchpoint today both on desktop and mobile. Traditionally, social media status updates are more difficult to personalize, but the use of social sign-in makes it possible to integrate social media with the data capture from traditional CRM

4. Point-of-sales integration and personalization

Where purchase occurs online, at a checkout in-store or by phone, these transactions should also be integrated into the marketing automation system.

5. Lead capture

Marketing automation systems enable prospect or customer details and profile information captured through online forms. But usually in return for access to free content such as a whitepaper download or a webinar.

6. Lead scoring

This is a key aspect of lead management, it involves assessing customer likelihood to purchase based on. They also disclosed preferences and analysis of purchase intent based on their behavior.

7. Lead management and sales workflow.

Human intervention to contact prospects involved in many businesses with high-value products which are complex decisions for consumers. So that the Marketing Automation Platform In India enables information about prospects passed and prioritized for action using a workflow.

8. Campaign management.

Management of marketing campaigns at a higher-level of planning can also be a feature of Best Marketing Automation Platform systems. This generally involves the scheduling of automated messages, but it can also include scheduling the launch of content and paid media for different waves of a campaign on a campaign timeline.

9. Customer service management.

The core focus of the Marketing Automation Platform In India is managing outbound communications like emails and phone contact. But there is also scope for automating the delivery of customer service both for prospects and customers. This can include routing of inbound customer inquiries from contact forms and phone. The creation of online web self-service desks. They can also help here since this can help customers find the product information reduce other forms of contact

10. Integrated customer and campaign intelligence and analytics

Gaining a “360-degree customer view” has long been the aim of CRM systems. The requirement at the heart of the Marketing Automation Platform In India too. Customer data on their profiles, behaviors across all channels and touchpoints, campaign response, and sales integrated. In larger businesses, centralization into a data warehouse. So that used for analysis with Big Data techniques promising the creation of insight to improve targeting.

So That this definition shows the broad scope and benefits of Best Marketing Automation Platform In India

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Top 5 Best Marketing Automation Platform  Top 5 Best Marketing Automation Platform Top 5 Best Marketing Automation Platform 

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