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Which is Better Social Media Marketing and Email Marketing

Email Marketing

Will email marketing eventually be more effective than social media marketing?

Social media marketing may be effective in the future, but email marketing is often a tried and true approach for the future.

In this article, we’ll take a look at an email and social media marketing and answer the question, “Which one is more effective and better?”

Is Email Marketing Still Effective?

Over the past decade, social media visitors have always grown at an exponential rate and a fast pace.

It’s clear that social media is the best media platform or channel, like an email, that can be used to reach your target audience easily. In fact, 83% of marketers say that social media is important for their business.

In light of these trends, some marketers are wondering, will social media replace email?

The truth? Email’s not going anywhere for a good, long while.

In this post, we’ve compiled all the things in this article the latest email marketing and social media statistics and forecasts.

Will email marketing eventually be more effective than social media marketing, Email Marketing, Social Media Marketing

Which One Is Better?

According to Smart Insights, email marketing is the #1 choice for marketers, because email is less expensive than social media marketing, it does require training to ensure that emails get seen and published while following all related laws. But only by a margin of 1%. Social media marketing is listed as top marketer preferences.

In the chart below, you’ll notice that 35% of marketers rated email marketing as the most effective digital media channel. 34% claim social media is best, and 32% say content marketing is #1.

Will email marketing eventually be more effective than social media marketing, Email Marketing, Social Media Marketing

Email vs Social Media Marketing User Preferences

What does your early morning look like?

No, not once you start getting up and working. We’re talking those moments in the darkness after you’ve shut off your alarm but before you’re actually fully awake from the sleep.

Your phone is in your hand, you’re still warm and snuggly in your bed, it’s oh-so-tempting to go back to sleep. But you don’t.

Instead, you open your email. Well, 58% of you do, anyway. And so do 58% of your customers.

Here’s what the rest will do:

  • 5% check the new
  • 20% fire up a search engine
  • 14% check social media

Which Drives More Sales: Email Marketing or Social Media?

We know that 60% of consumers sign up for brand emails with the expectation of getting promotional emails in their inbox.

Email marketing is the best way to make sales online and it always drives sales a lot. But, you should definitely check out our new ChatBot element to get a jump start on those social purchasing numbers.

Total Users

The number of users for both of the email and social media is going to climb. But numbers alone are of little importance to you, right? You want to know who these users are: behaviors, demographics, what motivates them. Not only does email have the largest user base overall, but it also has the largest user base of any age group and difference between the social media.

Of course, age barely matters, to begin with, the scratch the surface of the many ways that your particular customers may use email or social media differently. There are so many ways in which you can see segmentation to learn about the specific demographics and psychographics that make your customers unique.

Will email marketing eventually be more effective than social media marketing, Email Marketing, Social Media Marketing

Social media is a great platform for driving traffic to your websites. You can do that easily by making your content go viral and popular, or by paying for social media ads. Email marketing is awesome for generating leads, driving sales and increasing customer service.

comparisons, Email Marketing

Why Email Marketing is Better Than Social Media Marketing

I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you that by reaching the end of this article you will understand why Why Email Marketing Is Better Than Social Media Marketing

If you are a digital marketer, you cannot miss out on email marketing. Many digital marketers do not take email marketing and list building seriously because emails open rates are on the decline and most of your emails land in the promotions tab if your subscribers are using Gmail.

But still, in my experience, emails are the best conversion channel that I have experienced so far. Here are three reasons why you should build an email list and implement email marketing for your business.

Why Email Marketing is Better than Social Media Marketing:-

Why Email Marketing, Why Email Marketing Is Better, Social Media Marketing, Social Media, Media Marketing

Emails Are Personal And Customized

Emails can be customized better than websites because you clearly know who your target audience is. You can segment your emails list into different customer avatars. And send messages that are personalized and targeted to each segment of your audience.

For example, in my blog, I have two major groups of readers who want to learn digital marketing: students and professionals. Though their goals are similar, their needs are different. When I send emails, I make sure that each segment gets communication that is relevant to them.

My subscribers also feel good about this because the email messages are customized for them and hence more useful for them. Students look for new jobs in digital marketing after they graduate. Professionals look for a change in career and are seeking to achieve different things. I fine-tune my content to who my audience is.

Email Marketing Helps You Build Better Relationships.

When people read emails, they are in a very different mode. It is like getting a post in the mailbox, opening it and reading it. It’s personal and attention-grabbing. Email is a one-on-one communication tool and is great for building long-term relationships with customers.

Social media, though an excellent communication tool, does not have the power to build relationships. It is like talking to a prospect in a public event. People are in a different mode when they are on social media and don’t take communication very personally. Hence, you cannot build relationships on social media. Social media is a great place to meet new people and make their acquaintance.

I would use social media as a discovery tool to find new customers, but when it comes to building a relationship with them, email would be my choice of communication. And without strong relationships, you cannot sell premium products to your customers. With email marketing automation such as Drip marketing emails and behavior-based emails, you can build relationships with your audience on automation.

For example, people who visit my blog subscribe to a free digital marketing course. The course delivered via email and they get one lesson every two days. In every lesson, they learn digital marketing and these lessons strengthen the relationship between my subscribers and me. Such relationships never built via social media channels.

No One Can Limit Access To Your Audience.

If you have an email list of 1,00,000 people and send a broadcast email to all of them, your message is going to land in the inbox of at least 98 percent of this audience. Two percent may bounce or not delivered due to technical issues.

No one in the middle will restrict you because they are your users. They gave their email ID to you and hence you can reach out to them. However, Facebook Likes and Twitter followers are not your users. Yes, they have chosen to get updates from your Facebook page or Twitter handle, but they are not your users because they have not given you their email ID and did not register on your website.

Why Email Marketing, Why Email Marketing Is Better, Social Media Marketing, Social Media, Media Marketing

If you have 1,00,000 ‘Likes’ on your Facebook page and if you post an update, it will hardly reach a few thousand people depending on how engaging your post is. Then Facebook will ask you to pay them to ‘Boost’ the post for a budget. Here you are paying Facebook to reach your audience. Because they are not your users, they are Facebook’s

That’s why when you are building an audience, it is always advisable to create an email list instead of building an audience on a platform that is not under your control. You don’t want to build your dream home on someone else’s land.


I suggest with you some solid reason Why Email Marketing Is Better Than Social Media Marketing, I hope you got convinced that email list building and email marketing is critical for any brand. It’s an essential component of digital marketing.

If you have any questions, leave a comment below.

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