Safety of your mailing infrastructure is closely tied on your sender reputation and is a building block for setting up long-lasting relationships with your customers. If you are hacked and spam lands in your subscribers’ inboxes, there are multiple risks:

Spam creates a lot of complaints against your domains and IP addresses
Spam will lead to a drop in subscriber engagement with your legitimate email
Both subscribers and Mailbox Providers (MBP’s) could block your mail
Malicious actors will likely send spam to random email addresses that are not your subscribers, which usually includes a high number of spam traps

There are some tips to secure SMTP Server or Mail Server:

Encryption

When securing your mail server, make sure you are using secure connections. Encrypt POP3 and IMAP authentication and use SSL and TLS.

Mail relay configuration

Avoid being an open relay for spammers by specifying which domains/IP addresses your SMTP Server will relay mail for.

Connections and default settings

To avoid DOS attacks, limit the number of connection and authentication errors that your systems will accept. Remove unneeded server functionality by disabling any unnecessary default settings. Have a dedicated Mail Server and move other services like FTP to other servers. So Keep total, simultaneous, and maximum connections to your SMTP Server limited.

Access Control

To protect your SMTP Server from unauthorized access, implement authentication and access control. For example, SMTP authentication requires users to supply a username and password to be able to send mail from the server. So Make sure access to your servers is on a need-to-have basis and shared with a few people as possible.

Abuse prevention

Check DNS-based blacklists (DNSBLs) and reject email from any domains or IPs listed on them. Check Spam URI Realtime Blocklists (SURBL), and reject any messages containing invalid or malicious links. Also, maintain a local blacklist and block any IP addresses that specifically target you. Employ outbound filtering and use CAPTCHA with your web forms.

Email Marketing, Marketing Automation

SMTP Server For Email Marketing

April 10, 2018

Email marketing has evolved from simply being a way to keep people updated regarding different promotional offers to a full-blown marketing and salesforce campaign. It considered being one of the most important marketing tools in this digital generation. It doesn’t matter whether your business is small in size or it has multiple locations worldwide, to reach out to the loyal customer base you need to keep them connected to your company name. The importance of SMTP Server is numerous. Some of them are as follows: –

To conduct email marketing in a smooth way

It is important to have the flow of email transactions uninterrupted. Bounce back rate of emails should be nil. Any break in the email chain would cause a butterfly effect, resulting in severe setbacks to not only the particular promotion but to the later Email Marketing Campaigns too. Hence it is of utmost urgency that the SMTP Server which handles the account of the particular business has enough space to conduct the transactions without any interruptions. Normal web host servers often fail to provide such amenities since they do not have a definite space for separate accounts and treat business and personal emails in a similar manner. SMTP Server ensures that your business emails are the priority.

SMTP server prevent hacking

In a shared web host server, the privacy of an account often not guarded enough. Accounts get compromised simply because of the lack of dedicated space, making the account details easy to hack. Hacking is dangerous because the sensitive information, being in the wrong hands with no noble intention, can create chaos. Not to mention, financial details can also be obtained by hacking, resulting in economic setbacks. All of these prevented by simply switching from a shared web server to a dedicated SMTP Server for individual emails.

An effective way to spread out the promotional message

Only a few businesses can afford to spend thousands in promotions, no matter how big or small it is. Shelling out big money over tools to help marketing campaigns is also not possible for smaller businesses. Their one-shot of a fair chance at the competition is mass Email Marketing at a lower cost Email Marketing Campaign provides them with that opportunity. SMTP Server built to handle such expectations. It not only dedicates space to its user’s but also customizes the features keeping the user’s requirement as a priority.

Email Marketing, Marketing Automation

Make Business Leads with Marketing Automation

April 7, 2018

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. To make things easier for you, here are some Marketing Automation success strategies that will definitely help you become a better marketer.

Create a dynamic list of lost leads

One of the most important Marketing Automation success strategy is to take note of lost leads. Just because you have lost them once does not mean they are gone forever. So, why did you lose them? Well, there can be a wide variety of reasons why you lost them. Whatever it is, figure it out. Most importantly, keep a track of these leads and create a dynamic list. This list will keep updating itself. So, whenever a lost lead revisits your website, you get notified. This will allow you to prioritize them over the others.

Ensure a human calls your leads

People might have moved on and found solace in technology, but the heart of the matter remains the same. So, that means that human contact is still relevant. Hence, this is one of those elusive Marketing Automation success strategies that no one seems to talk about. So, you need to ensure that a human calls your lead at this moment. This trick will ensure that the leads who are interested in your brand get to qualify before they can change their mind.

Send e-mails to prospects based on behavior

Marketing Automation platforms allow you to assess the behavior of your audience. One of the reasons why this becomes the most crucial Marketing Automation success key is because of how obvious it is. Marketers tend to overlook the fact that they gather so much information on their leads.

Use Omnichannel marketing to win back lost leads

You need to be present in all marketing channels if you really want to take advantage of every lead that walks in through the door. Start using omnichannel Marketing Campaigns in order to capture the maximum number of leads. People want a buying experience that is consistent and smooth. They want you to give them the best experience they have ever got. If you can create a strategy, you will find that it will be much easier to launch omnichannel marketing campaigns.

Marketing Automation is a tool that has been built for personalizing content. Using dynamic content, you can personalize the copy of emails, offers, newsletters, and even your homepage. Hyper personalizing your interactions with customers will have a number of effects. First, it would notify them that you care about them.

Email Campaign, Email Marketing

Achieve Success by starting Email Marketing Campaign For business

April 7, 2018

Email Marketing Campaign

Email Marketing Campaign also comprised of several rounds of messages meant to build awareness and trust for a product or service. The Email service communication that means to build loyalty and trust or brand awareness can be considered an Email Marketing. When executing an Email marketing campaign, the first step is to list all the subscribers either from offer subscriptions on a website or by a physical form.

Grow Business With Email Marketing Campaign

Email Marketing is the best way to communicate with the company’s valued clients and getting feedback helps a business to grow by filling its customer’s requirements. Email marketing Campaign needs skillful tactics to attract targeted customers. So, The best email marketing practices today Prevents the use of purchased email address lists due to the high rate of spam complaints and the risk of being black-list-ed by all the major email providers.

Why you Choose Email Marketing Service?

Return On Investment

Hence, In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is a fantastic return on investment.

Immediacy

The immediacy of email, a business can start seeing results within minutes of its emails sent. A 24-hour sale is a brilliant marketing play utilized by email. As it creates a sense of urgency and convinces subscribers to take immediate action.

Easy to share

Subscribers can forward brilliant deals and offers to their friends at the click of a button. Also, There aren’t many other types of marketing that shared as easily as this.

Easy to measure

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Therefore, The most email marketing software allows you to track open, click-through and conversion rates. Making it simple to spot how an Email Marketing Campaign improved.

Low-cost

One of the most obvious advantages of email marketing is its lower cost. Compared to mainstream marketing channels it is less costly. There are no print or postage costs. No fees paid in exchange for exposure on a certain billboard, magazine or television channel.

Email Marketing, Marketing, Marketing Automation, Transactional Email

Importance of a successful email marketing campaign

April 5, 2018

In the Email marketing industry today, it is not enough to simply have great email content. Marketers need to ensure it reaches the right inboxes at the right time. But what does ‘deliverability’ actually mean? Statistics suggest that 1 in every 5 emails fail to land in the inbox which means 20% of opportunities to connect with customers regularly missed.

Deliverability

An email considered being delivered if it does not bounce or doesn’t get returned to the mail server. The delivery rate is a calculation of mail sent minus the volume that bounced. But to really be able to consider campaigns to be successful, marketers need to ensure that what they’re sending is not becoming stuck in spam – or ignored. Overall, deliverability is making sure you are doing what you can to put yourself in the best position to actually seen by your subscribers.

Spam and blocking

72% of mail sent globally considered spam and these filters drastically reduce the volume coming to an inbox. However, the interpretation of spam differs from person to person, hence the saying ‘one person’s spam is another man’s ham’. As a result, local level blocking has given the recipient the power to take control of their inbox.

Make the grade

What is becoming increasingly important is humanization in email communication; making your email wanted is the key to a successful mail programme.

With the recent update of Google’s Gmail Android app, customers were given greater control of their mailbox on their personal devices. Hence blocking a sender means all future mailings instantly moved to the spam folder.

It is essential to ensure that your participants actually want to receive your messages. Personalization and relevance are crucial. There is nothing to lose. So by putting your consumer at the center of your Email marketing strategy, you’re providing a more relevant and positive customer experience.

Email Marketing

Increase Your E-Commerce Sales With Email Marketing

April 3, 2018

E-commerce sales with email marketing is a very important concept of marketing to boost sales of e-commerce companies. The use of email marketing in the eCommerce industry is huge. After all most of us only need to scroll through our inboxes to realize that. Now while the majority of the big retail brands have got. It covered with their regular newsletters, promotions and automated welcome, birthday and shopping cart reminder emails, there is a huge untapped opportunity for small to mid-sized retail businesses to leverage email and use it to attract, engage, convert and retain customers. With this in mind, here are 3 tips on how to best use email marketing for e-commerce and ultimately increase your sales.

E-commerce sales with email marketing, Email marketing for E-commerce

How to Increase E-commerce Sales with Email Marketing

1. Continually develop your mailing list

Growing your email mailing list, whether it be from scratch or as an ongoing effort, can be daunting, but fortunately for eCommerce brands, there are a number of things you can do to encourage both prospective and existing customers to subscribe to your email campaigns.

The key thing to remember here is that you will need to incentivize them and offer something of value, in exchange for their email address. For many types of businesses, one of the most effective ways to do this is through the use of an online contest.

2. Don’t just send an email newsletter

While it is likely you will want to create a regular email newsletter, there are various types of emails you can, and should, be sending your email subscribers.

Welcome emails are not only incredibly successful, achieving an average open rate of 50% and generating 320% more revenue per email than other promotional campaigns, but they are also increasingly expected by customers – specifically 74.4%.

Additionally, shopping cart abandonment emails can be incredibly powerful for increasing conversions. After all these customers have already shown intent to buy an item from you. And a simple reminder can persuade them to complete the purchase.

3. Ensure your emails actually drive action

Email campaigns are all well and good. But if you’re not actually driving any action then they are likely a wasted effort.

Before anything else, we should point out that this action doesn’t always have to be a sale. While this is obviously a key focus, eCommerce email campaigns can also encourage a number of other things. Including encouraging customers to read your blog, leave a review or whitelist your emails.

Regardless of which action your email focuses on, you should always use high-quality call-to-actions (CTAs). In other words, they should be easily identifiable as people tend to scan promotional emails. And contain compelling language that ultimately entices the recipient to click through.

Read this article for ” Ecommerce SEO: A Complete Guide To Rank Ecommerce Website”

Another important thing to consider is the email subject line. At the end of the day, no matter how great your email is. If you fail to grab the recipient’s attention. Then your email probably won’t get read. For this reason, you should ensure that your subject line uses words. And phrases that both piques their interest and creates a sense of urgency. While also using actionable language such as “buy”, “purchase” and “take”. Personalization is also another great way to increase open rates!

Email Marketing

Getting The Most Out Of Email Marketing Automation

April 3, 2018

Getting Email Marketing Automation

How many times have you been faced with the words ‘Email Marketing Automation’ recently? It’s one of those industry buzzwords flying around at the moment but it’s for a good reason. Marketing automation can really help you out especially with the constant developments in software and technology.

You should already have a welcome programme plus a few other basic programmes complete. But to really get the most out of automation you need to identify the other areas within your customer journey where an automated campaign added and would be beneficial to your clients.

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

This is great, not only because GDPR is coming in the first half of 2018 but also as best practice. Think about creating an automation reactivation programme that will go out to your subscribers who haven’t interacted with your brand from a couple of months.

Loyalty Programmes

As returning customers spend 67% more than new customers reward your best and loyal customers with a special loyalty programme that triggered on purchases and, depending on the level of customer they are that you can determine in your CRM, specific offer codes. Additionally, you may want to create a sign-up process to your loyalty scheme in which you could highlight to anyone making a purchase who isn’t already in the scheme.

Upsell Programmes

Do you have any products that you could push through an upsell programme like insurance, extended warranties, or relatable products? Take advantage of an upsell programme to push relevant products that relate to their most recent purchase.[:gb]

Email Marketing Automation

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

Loyalty Programmes

Upsell Programmes

Email Marketing Automation

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

Loyalty Programmes

Upsell Programmes

Email Marketing Automation

Here are some examples of slightly more advanced programmes you can create to boost your marketing automation.

Birthday/Anniversary Programmes

Celebrate with your subscribers on their birthday or sign up anniversary. Give them special deals, vouchers as a nice little gift to make them feel appreciated and as an individual.

Reactivation Programme

Loyalty Programmes

Upsell Programmes

Email Marketing, Transactional Email

5 Tips on How to Secure Your Mail Server

April 2, 2018

It should go without saying that the security of your mailing infrastructure (Mail Server) is closely tied to your sender reputation and is a building block for establishing long-lasting relationships with your customers.

If you are hacked and spam lands in your subscribers’ inboxes, there are multiple risks, each having a different impact on your email program:

Spam creates a lot of complaints against your domains and IP addresses
Spam will lead to a drop in subscriber engagement with your legitimate email
Both subscribers and Mailbox Providers (MBP’s) could block your mail
Malicious actors will likely send spam to random email addresses that are not your subscribers, which usually includes a high number of spam traps
If unauthorized content is being sent from your infrastructure and you are hitting spam traps, then you are likely to be listed on publicly available blacklists

The various factors I’ve mentioned above matter. Because major MBP’s are checking performance and security parameters. To make filtering decisions before accepting a connection from your email server.

The time it takes for performance metrics to normalize varies based on the scale of the spam run, but no matter how long it takes, it will have a detrimental effect on email deliverability and ROI.

Based on our experience with Certified Clients, we put together 5 tips on how to secure your mail server. Share this information with your IT department for better protection from malicious actors:

Encryption: When securing your mail server, make sure you are using secure connections. Encrypt POP3 and IMAP authentication and use SSL and TLS.
Mail relay configuration: Avoid being an open relay for spammers by specifying which domains/IP addresses your mail server will relay mail for.
Connections and default settings: To avoid DoS attacks, limit the number of connection and authentication errors that your systems will accept. Remove unneeded server functionality by disabling any unnecessary default settings. Have a dedicated mail server and move other services like FTP to other servers. Keep total, simultaneous, and maximum connections to your SMTP server limited.
Access Control: To protect your server from unauthorized access, implement authentication and access control. For example, SMTP authentication requires users to supply a username and password. to be able to send mail from the server.
Abuse prevention: Check DNS-based blacklists (DNSBLs) and reject email from any domains or IPs listed on them. Check Spam URI Realtime Blocklists (SURBL), and reject any messages containing invalid or malicious links. Also, maintain a local blacklist and block any IP addresses that specifically target you. Employ outbound filtering and use CAPTCHA/reCAPTCHA with your web forms.

Keeping your mail server security is not only a prerequisite for a successful email program. But also for making the most of the Certification program. Hence the benefits include improved email deliverability at major MBP, bypassing critical MBP filters, unblocked images, and active links. If Compliance team detects spam on your Certified IP address/domain. They suspend your IP address/domain from the Certification Program. And it may take 30 days or more for performance metrics to comply with Certification thresholds.

Email Marketing

Benefits of Sending Email in the Cloud

April 2, 2018

Sending email using a cloud-based SMTP server has numerous benefits for growing businesses, saving you time and streamlining your costs. Customers started with custom systems, but as usage increased found that their current email infrastructure didn’t have long-term appeal to the bottom line. So they searched for more cost-effective ways to manage their email and found outsourcing to be their solution of choice.

If you are still managing your own custom email systems in-house and are considering making the switch, consider the following benefits that outsourcing your transactional email to an SMTP mail server can provide.

Lower Cost

Outsourcing your email to a cloud-based mail server is just cheaper than your own. When calculating the true cost of maintaining your own email infrastructure, you must consider the costs of staffing, hardware, software, maintenance, storage, and ancillary channels like mobile – all of which will add up over time especially as you grow.

Easy Updates

The ability to initiate upgrades and configure software from a central point that can be deployed system-wide eliminates the usual headaches and saves an extraordinary amount of time and resources.

Rapid Implementation

Adding users is faster and more efficient. This is particularly helpful for companies who add large volumes of users on an ongoing basis.

Pay as You Go

Instead of incurring the upfront expense of purchasing hardware and software, you can simply pay for what you need now and increase your usage based on actual need rather than projected need. In this way, companies realize savings almost immediately after making the switch.

Expertise

When outsourcing your email to a reputable provider, you get a team of individuals. And that can serve as your external email operations team, focused on email deliverability issues.

While all of the above are excellent reasons to choose an SMTP service. Perhaps one of the most important reasons is the overall business benefit of outsourcing your transactional email. In doing so, you can focus your development resources on building revenue-generating products.

Email Marketing, Marketing Automation

Virtual assistant for Email Marketing: Best Ideas

April 1, 2018

here are a few ideas on how a virtual assistant can help with your email marketing

Set up an email marketing account

Once you have chosen your email marketing platform, your virtual assistant can complete the registration and profile process. They can ensure that all the required fields are completed. If you have an online store or social media accounts, they can link these to the platform as well

Upload names and email addresses

If you have collected names from a manual signup process then these can be transcribed into the database. If you have details in spreadsheet form, these can be easily uploaded onto the platform.

Create a template

You can choose the layout of your communication in most email marketing platforms. To ensure consistency, it’s always best to communicate in a consistent format that your audience expects and knows. Your virtual assistant can put this template in place, so you can reuse it time and time again.

Write text in line with business strategy and voice

A virtual assistant with copyrighting ability will be able to write most of your email for you. You will need to provide a simple outline of what you want to communicate.

Create graphics to insert into the email

Graphics and photos are a great way to break up a block of text. Your virtual assistant will be able to create simple graphics that are relevant to the text and in line with your branding.

Schedule or send

Once the communication is complete, your virtual assistant can send or schedule it to go out at a time that suits you and your audience.

Provide summary feedback

Most platforms have built-in analytics, but you might like to track items separately over time. You can report on performance such as opens, clicks, bounce rates and industry averages.

Email Delivery

Alternative for

Industries

Contact

Support

Email Marketing

Encryption

Mail relay configuration

Connections and default settings

Access Control

Abuse prevention

To conduct email marketing in a smooth way

SMTP server prevent hacking

An effective way to spread out the promotional message

Create a dynamic list of lost leads

Ensure a human calls your leads

Send e-mails to prospects based on behavior

Use Omnichannel marketing to win back lost leads

Email Marketing Campaign

Grow Business With Email Marketing Campaign

Why you Choose Email Marketing Service?

Return On Investment

Immediacy

Easy to share

Easy to measure

Low-cost

Deliverability

Spam and blocking

Make the grade

How to Increase E-commerce Sales with Email Marketing

2. Don’t just send an email newsletter

3. Ensure your emails actually drive action

Getting Email Marketing Automation

Birthday/Anniversary Programmes

Reactivation Programme

Loyalty Programmes

Upsell Programmes

Email Marketing Automation

Birthday/Anniversary Programmes

Reactivation Programme

Loyalty Programmes

Upsell Programmes

Email Marketing Automation

Birthday/Anniversary Programmes

Reactivation Programme

Loyalty Programmes

Upsell Programmes

Email Marketing Automation

Birthday/Anniversary Programmes

Reactivation Programme

Loyalty Programmes

Upsell Programmes

If you are hacked and spam lands in your subscribers’ inboxes, there are multiple risks, each having a different impact on your email program:

Based on our experience with Certified Clients, we put together 5 tips on how to secure your mail server. Share this information with your IT department for better protection from malicious actors:

Lower Cost

Easy Updates

Rapid Implementation

Pay as You Go

Expertise

Set up an email marketing account

Upload names and email addresses

Create a template

Write text in line with business strategy and voice

Create graphics to insert into the email

Schedule or send

Provide summary feedback

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