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Email Marketing

E-commerce Email Marketing, Email Marketing, Email Marketing Tips

9 Tips to increase your E-commerce Sales with E-mail Marketing

by MigoSMTP Team
August 20, 2019

The best way to reach prospective clients and helps to Increase E-commerce Sales with E-mail Marketing. Today most of the customers engage in online shopping for best deals. And for the promotion of the offers E-commerce website sends E-mails to their prospective customer.

Fact that many of the small businesses are showing interest In E-mail Marketing to reach the potential customer and increase the sales for the business. Let’s just look at the benefits of email marketing provides to e-commerce sites.

Benefits of E-commerce Sales with E-mail Marketing

Here there are some 9 tips which will make you understand how to increase sales in E-commerce using Email Marketing campaign-

1. Increase the Sales of the Website

From Email marketing, you can able to boost your E-commerce sales and income. You will be able to communicate straight with your client through Emails. Therefore, audiences who have shown interest in your product are likely to buy something. Also, according to the geographical location; you will be able to promote the specific product on a specific location.

2. Effective in driving Sales

After doing many types of research I just found out that most of the customers convert through emails. The reason behind the high conversion rate for Email is that many of the customers read them due to which they got to know about offers and benefits the company is offering. Therefore, sending E-mails builds brand awareness and trust of the company.

3. Promotional of Offers

Many of E-commerce websites introduce offers for the promotion for the sales of product and how the customer know about the offer that is the key. Showing Advertising on Television commercial is quite expensive so most of the E-commerce websites do promotion online i.e., through E-mails. An email has a higher rate of conversion as discuss on the above point. So thus we can say that E-mail Marketing is pocket-friendly and also it has a high ROI.

9 Tips to increase your E-commerce Sales with E-mail Marketing

4. Helps to Regain Existing Customer

When the existing customer doesn’t do the shopping for a long time and also their carts abandon so this is where we would able to Increase E-commerce Sales with E-mail Marketing which would be useful. By sending the email to the customer about the deals and offer currently running in the company. By doing this you not only regain the existing customer but also you build trust among your customers by directly connecting with them.

5. Sending Emails to Customer According to his Cart.

When the customers do shopping online and if he finds the product is expensive than he saves that product in his shopping cart for the future offer. So, sending the email according to the customer’s shopping cart about the product having any deals on it then it would gain customer’s trust which would be beneficial for the company. Therefore, Sending the email about the offers on the customer’s shopping cart helps in building trust relationships as he would be aware of the offer being providing on the particular product.

6. Send the Welcome Message

When any of the users sign up with the website than he would be receiving the Welcome email by the company. Welcome Email needs to be attractive so that customers could feel that they are giving greeting by the company. By sending welcome emails to the customer would result in the impact of the business in the near future.

9 Tips to increase your E-commerce Sales with E-mail Marketing

7. Making Prime Members to Existing Customers

Sending the Emails to customers about the membership program to an existing customer as it would help in building brand loyalty. If you give your old customer a better preference than he would special because he thinks that he is being rewarded for being the old customer of the company. And this would build loyalty among the brand.

8. Easy To Share

Even the visitor would able to share the link with their friends regarding the deals and offers. So, Email is the best way to share the link because it is just one click away for the customer to share the link. This would give exposure to brand with the market.

9. Helps to get Notified with Delivery Status

Now Customers would be notified about the delivery status of the product. This gives surety to the customer about the product would be delivered to them on time. And they will not worry that the product is an exchange or they will get the duplicate product. By tracking the product, the customer would be sure that their product is in safe hands and this would build trust again the brand.

Wrap Up

Finally, we could say that we can increase E-commerce sales with E-mail Marketing campaigns to grow business but also help to build a trust relationship with the customer. Therefore, it is cost-effective compared to those of television, radio, and print news Advertisement. Henceforth, it has the highest Return on Investment compared to other means of communication.

Email Marketing

How to Make Perfect Email Marketing Content

by MigoSMTP Team
August 9, 2019

Email marketing has become a major part of marketing there as one of the most common types. It is also personal and available for a broad range of businesses in relation to its effectiveness. If you do not want your email subscribers to cancel you as marketers, then it is important to understand how marketing messages can be sent correctly, so here are the best tips to make perfect email marketing content and to boost email click rates.

How to Make Perfect Email Marketing Content, Email Marketing Content

How to write email marketing content

1. Creating a Database

How to Make Perfect Email Marketing Content, Email Marketing Content

You must have a list of subscribers to send messages before you start sending them. Support the use of email “opt-in” by making it as visible, attractive and enticing as possible throughout all marketing channel. Its promises of discounts and vouchers from the sign-up can generally be obtained. Email databases allow you to communicate with your customers and prospects with relevant information about your company, special offers, and marketing communication for its products.

2. Write an impressive subject line

The email should be easy to read. With a nice subject line, you can capture your consumers ‘ attention as quickly as possible. A good email will do nothing unless you are able to persuade your subscriber to click on it as a call-to-action. 

How to Make Perfect Email Marketing Content, Email Marketing Content

The subject line is the first thing in email marketing to catch the attention of the user. Companies often make errors while writing the topic. In the search for making a distinctive and appealing topic, companies often find it difficult to write a topic.

Read this for Increase your Email Open Rates with Best Subject lines

3. Easy to Understand

You have a couple of seconds to catch users attention after consumers open your email. Therefore, please ensure that your email is easy to understand with simple phrases. Catchy emails are awesome, but they only concentrate on clearing your emails. And describing them when they are evident enough to let your audience click on them.

How to Make Perfect Email Marketing Content, Email Marketing Content

Keep your contents strong, and take advantage of them to maintain the interest of readers. That ensures your audience understands the objective of your emails. And that your way of developing email campaigns does not produce true outcomes is unknown.

4. Personalize the emails

The only way to make sure you don’t ignore it is to personalize and distinguish from something else completely. If you personalize the emails, It can increase Email Marketing click rate maybe around 14 percent. Although you can be easily concerned about the loss of your messages. The only way to make sure it’s not ignored is by completely customizing them and distinguishing them from anything else there.

How to Make Perfect Email Marketing Content, Email Marketing Content

Email personalization too crucial to forget. That is why we have developed a quick and easy guide to understand everything that is involved in the creation of a custom mail campaign.

Read this to know ‘Why Personalized Email Marketing is Important’

5. Show the advantages instead of the features of your offer

Have you wondered what makes you click on their offer? If you watch carefully, you will observe a prevalent pattern in every advertising email that shows the advantages and how important the offer to you are?

So if you make an offer via email, please make sure you display the advantages instead of the features. Although the majority of people are focusing on the features for a product to be sold. Focusing on the benefits can go much further so that readers understand the unique features of the productHow to Make Perfect Email Marketing Content. Email Marketing Content

When we finish this article, we hope you will consider the best practice of this email marketing content for your next email marketing campaign.

Read the article ‘How to Structure your Email Campaign to Retain Customers’

Email Marketing, Email Marketing Tips

The Most Important Email Marketing Metrics

by MigoSMTP Team
August 8, 2019

Before sending your email, think about this question: What is my email marketing goal? Is it enriching my subscriber profile? Discover potential customers? Still turning potential customers into customers? Regardless of your goal, the next step is to identify an indicator to measure how well your goal is achieved. Let’s take a look at the most common email marketing metrics and then analyze how to link a step to a specific goal.

Six major essential email marketing metrics

1. Click rate

First email marketing metrics is click-through rate. Click-through rate is always the first standard in email marketing. I call it the “every day” of email marketing because it allows you to intuitively calculate the effectiveness of each email marketing.

The Most Important Email Marketing Metrics, Email Marketing Metrics, Metrics of email marketing

Click-through rates are also often used to measure A/B effects. Which allows you to directly understand how many of your subscribers are interested in your email content and want to learn from you.

2. Conversion rate

After the user opens your email, your next goal is to let them act according to your expectations. If you provide users with a free e-book, how many people download your e-book is the conversion you want to track rate.

The Most Important Email Marketing Metrics, Email Marketing Metrics, Metrics of email marketing

Your conversion rate closely tied to your call to action. Your call to action should be closely aligned with your overall email marketing goals. Conversion rate is the most important tool for verifying your goals.

3. Rebounce rate

The bounce rate is a measure of the percentage of undeliverable messages you send. The bounce-back divided into two situations, “hard bounce” and “soft bounce“.

The soft bullet represents the email address you sent, but there are some temporary problems. Such as the problem with the recipient’s email server. So when you encounter a soft bomb, you can try to send the email again.

Click this link for know ‘ Tips to Reduce Email Bounce Rate ‘

The Most Important Email Marketing Metrics, Email Marketing Metrics

If the hard bullet represents your recipient’s email address is wrong, invalid, or has been logged out, the email cannot deliver at all. You should immediately remove email addresses that appear to be hard because Internet Service Providers (ISPs) use hard disk rate as an important criterion for judging the reputation of email senders. If your hard bullet rate is too high, the ISP estimates that you will be treated as a spammer.

Click here for ‘How to Avoid Email Going to Spam: A Complete Report’

4. Subscriber list growth rate

The Most Important Email Marketing Metrics, Email Marketing MetricsIn addition to the call to action indicators, you should also pay attention to your subscriber list growth rate or shrinkage rate to ensure that you are always at the industry-leading level. But there is one thing you have to worry about, that is, the list of subscribers will shrink. Every year, 25% of subscribers are naturally lost – that is, you must keep an eye on your subscriber list and keep it healthy. The level of growth.

5. Mail sharing/forwarding rate

Your mail sharing or forwarding rate may never be high, but there is no doubt that this is one of the most important of all email marketing metrics.

The Most Important Email Marketing Metrics, Email Marketing Metrics

Why do you say this? Because this is the best way to get new subscribers. While conversion rates are important, this data won’t bring you new prospects. Encourage your readers to share useful emails with friends and then track how much new information this method can add to your user database.

6. Overall ROI ( Overall ROI )

The Most Important Email Marketing Metrics, Email Marketing Metrics

Just like other marketing channels, you should also measure the overall ROI of your email marketing. How many potential customers did you generate via email? How much potential and actual profit can these potential customers bring? These metrics can help your email marketing team show the boss and let him see how much tangible results you have made.

Your goal determines your email marketing metrics

Your email marketing goals may be very different from your competitors. And your goals will be different even at different stages of your career. However, I still want to emphasize that before you start sending emails, you must think about what your goal is.

The Most Important Email Marketing Metrics, Email Marketing Metrics

Here’s how to align goals and metrics:

1. Subscriber list growth rate

If your focus is to attract more viewers to your site, get more subscribers. let more people use your free tools, etc. Your goal should be to grow your contact list. Your email must be accompanied by a call to action such as “Click here to subscribe to the blog post” or “Join a weekly email subscription list“. So, in this case, the most important indicator is your subscriber list growth rate.

2. The potential customer growth rate

In addition to the number of subscribers, you can also focus on discovering potential customers. If your goal is set to be on top of this – in other words, your email should include a prospective customer discovery form in order to get potential customers.

If your email marketing goal is to find potential customers, you should pay attention to the number of indicators each month. You can decide to focus on the total amount of potential customers, or just focus on the new amount of each stage, depending on which one you value.

Read this article for ‘Maximize Email deliverability to improve business growth’

3. Potential customers converted to actual customer rates

Finally, if you value the conversion of potential customers into real customers, then your mail will contain more content related to products and services. Your call to action should be “purchase action now!” Under this goal, your metric should define as the conversion of potential customers to actual customer rates.

Surprisingly, many marketers set goals like this and then don’t spend time tracking the progress of the goal. Make sure you can track your progress at any time. And carefully observe the change in the indicator on a monthly basis.

Digital Marketing, Email Marketing

5 Easy Ways To Create Email List Segmentation

by MigoSMTP Team
August 1, 2019

You will certainly have heard about email list segmentation if you have read anything about email marketing previously. Research demonstrates you take the time not only to boost open rates but also to personalize your emails. Which eventually leads to greater ROI. Email list segmentation is an effective tool to keep open your emails, click on emails and conversion rate. You can always send personalized and meaningful emails. Sometimes your email campaigns which you apply on all subscribers won’t be as effective as you would like them to be. So you have to send the right email to the right customer for the success of your email campaign.

Here, In this article, we will go through 5 easy ways to create email list segmentation. So you can make your email campaign more powerful and effective.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

What is Email List Segmentation?

The email list segmentation means sending the correct message to the correct person by dividing the list into smaller sections.

So, Email list Segmentation is a technique of email marketing. Where you divide your list of subscribers according to all conditions. The technology use to send relevant emails to relevant persons in an email marketing list by companies and sellers.

To generate the appropriate emails for your email campaign, you can divide the list into a number of circumstances.  Like purchasing history, age, demographics or prior email campaign interactions.

5 Ways to Make Email List Segmentation

1. Demographics

The demographic segment is the most effective and simple segment you can create to target your customers. You can begin with some common factors like age, gender, location, income, etc. Collect the data of every subscriber in his / her profile form simply by adding a demographic field to your subscription form. And you can use it as necessary to choose the target audience for your email campaigns once the information is collected.

For Example, if you collect the information of 25-year-old lady a model or fashion artist so you can send target mail for the right products and services.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

2. Location

You can find out a lot about the interests of your subscribers based on location. It can clearly benefit from an email campaign when you know where your subscribers call home. Customize your topic area to include local details or data for your closest shop in place of a business center by using its place. You are able to readily target the subscribers who have expressed an interest in fresh listings in certain cities and regions of the country.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

3. Previously Purchased Items

Public behavior is a good way of segmenting. Find out how interested your audience is with your email reports to see what they are opening and to click. You can save them into an existing list or make a new list. Shopping is the same premise, if you understand what they purchased in the previous time, submit bids that match your interest. You can find out where people are. For those who have bought from you, they already have confidence in your brand, and you can suppose that they will be simpler to sell.

5 Easy Ways To Create Email List Segmentation Email List Segmentation

4. Subscriber Engagement

You must bear in mind the interest of your subscriber in your mailing list. To create an email marketing campaign you need time and effort. And you want to do your best for your moment. So it may seem that if you send a mail to your entire list you will get some disappointment. If you look closer, you may realize that for days, weeks, or even months certain subscribers have not interacted with your mails.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

In this situation, you can target those people with a re-engagement campaign. So, you need to realize then they are missing the golden opportunity. Give them an incentive to return. When a campaign is running, feedback on why they don’t interact with your messages is often efficient.

5. Requests and Answers

Personalized emails need private data So, do not wish to frighten prospective subscribers with a one-mile opt-in form. Give your subscribers a survey or questionnaire and use the data they give to create segments. Better, set it to attract new subscribers and segment it from day one. Extending your incentive helps to collect the information you need.  Each entry, for instance, may enter a sketch for a preferred item. You have to offer a little to get a lot with a study.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

I hope these 5 ways are helpful to create email list segmentation for all of you.

Email Marketing, Email Marketing Tips

Email Marketing Experts Should 4 Things to Know

by MigoSMTP Team
July 31, 2019

Nowadays, more and more companies have realized the importance of email marketing in the market operation process. For email marketing experts, it is easy to connect with hundreds of potential customers. The cost of marketing is much lower than that of traditional marketing methods, both in terms of manpower and materials.

The core purpose of marketing emails is to get the user to read and generate conversions. When the user receives the email. So it will happen when deleting or going to the trash. How to effectively prevent is the focus of attention. In this article, we will discuss 4 things that every email marketing experts should know about.

These 4 Things Need to Know Email Marketing Experts

1. Express product value and guide customers to understand

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

For email marketing, the value and usefulness of the content it expresses are especially important. When conducting email marketing. Don’t just advertise the products, use the slogan to guide customers to understand, and before buying the products. You should sell the values ​​held by the customers during product development and then show what value the products can bring to customers.

2. Accurately identify and segment customers

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

There is a classic line in “Wolf of Wall Street” that “the best sales are manufacturing needs.” For email marketing, accurate customers are the key. Working hard on people who don’t need them, even if they get results. They can’t afford to pay for themselves. Tracking the customers who have sent the mail, which part of the person opens the mail. Which part opens the mail and converts the consumption, through the mail marketing plan for different customers, using different email accounts, sending emails to the customers, and purposeful manufacturing needs.

3. Value the customer experience and try event promotions

Email Marketing Experts Should 4 Things to Know. Email Marketing Experts

Thinking from the customer’s point of view, in the process of using the product, So the interaction experience with the service party is more likely to feel the value concept of the enterprise. Therefore, the contact information of the customer service staff is left in the content of the email marketing. When the customer feedbacks or consults the product-related issues, the customer needs can be further understood, and the promotion activities can be set at an appropriate time to stimulate the consumer’s desire for consumption.

4. Layout account matrix, optimize marketing methods

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

In the actual mail marketing operation, the frequent occurrence of sending it is very likely to be marked as the source of spam by the recipient domain. Mailcot suggests adopting a matrix to optimize marketing. Usually, according to the segmentation of customers, prepare multiple mailbox accounts alternately. letter. On the choice of the mailbox, Mailcot product has excellent performance. First, the highest single-send group of 400 emails will improve the efficiency of sending letters. Second, the maximum capacity of a 30G space will help to save template emails. Third, separate sending The letter channel ensures the mail delivery rate.

Digital Marketing, Email Marketing

6 Test Elements of The Email Marketing Title

by MigoSMTP Team
July 30, 2019

If the user has never opened the email you sent, then what about email conversion? The message open rate opens the door to the final message conversion rate. The higher the open rate, the better the final conversion will be. The email title is one of the main factors affecting the message opening rate. Before the email is officially sent, we need to test the effect of different email headers. In this article, we will list the six test elements of the email marketing title for your reference.

Email Marketing Title, 6 Test Elements of Email Marketing Title

6 Test Elements of The Email Marketing Title

1. Personalized Fields

We generally think that adding some personalized fields to the email. Such as the recipient’s name or username, can significantly increase the open rate of the email. However, this may not apply to your recipient list or to some of your recipient lists. You need to test each version yourself: non-personalized emails, emails with personalized fields such as user names. And tests to determine if personalized emails have a positive effect on your open rate.

2. Specific VS General

Sometimes, the message header is more general. The user can’t clearly know what the content of the email contains through the email header. Instead, it will arouse the user’s curiosity and attract them to open the email to read. However, sometimes it is specific, and it is better to explicitly tell the user what message content contains the message headers. Faced with different types of recipients and email content. We need to test ourselves to decide whether to use specific or general email headers.

3. Offer Discounts

In general, if your email contains offers or discounts, and specifically mentions the offer or discount in the message header. It will greatly increase your email open rate. However, we cannot rely too much on this. If your email always promises that users will have big discounts. Then it may let users develop a habit. When you receive your email, you will habitually expect a discount. If you don’t, you won’t open its mail. In the face of our own list of recipients, offering offers in the message headers or not, we can test which ones are better. However, we must remember that we should not rely too much on giving users discounts.

4. Different Preferential Methods

If we want to test how different offers are attractive to users, then the message header is a very good channel. It is possible to judge which type of offer they are more interested in by whether the user opens the mail or not. Is it free shipping or a 50% discount to impress your users? Put it in the message header and check it out.

5. Short VS Long

The message header is too long, which may cause the spam index of the message to rise. Affecting your mail delivery rate and inbox rate. However, a short message header may not give enough information to the user. So we need to test the length of the message header to balance the length of the message header with the amount of information it contains.

6. Create a Sense of Urgency

In general, the words “limited time, countdown, etc.” in the message header will give users a sense of urgency that will increase your email open rate. However, if any of your users are long-tailed users, they don’t check their mailboxes often. When they see the email you sent, the time-limited or countdown words in the email header will make them feel that the offer may already be Expired so that the message is not opened. So, we need to test it to see which one is more suitable for our users.

For design, the best email marketing title read this article Tips for Designing the Effective Email Marketing Heading or Title

Digital Marketing, Email Marketing, SEO Tips

Rules for Checking Landing Page Failures

by MigoSMTP Team
July 29, 2019

The topic we are going to explore today is the landing page failures. An interesting analogy, assuming that the advertisement is a tour guide, then the landing page is the attraction we want to visit. No matter how the tour guide touts the attraction to the sky, only the experience of the user as a “tourist” is the most authentic, therefore, whether the attraction meets every The preferences of “tourists” are what we need to focus on.

If you say that your ad landing page today jumps directly to Amazon or other sales platforms. I suggest you start building a high-quality landing page today! Because this is like a guide directly bringing your target customers to the supermarket, then what customers will buy your products? The cost of building a landing page is really not high. As long as you are willing to spend some time and thoughts, the effect is definitely beyond your imagination.

Rules for Checking Landing Page Failures, Landing Page Failures

Ok, let’s not say much. Today, we are mainly talking about everyone who has built a landing page. After our long-term experience analysis, the following lists landing page failures that lead to the loss of potential users. See if your landing page is in the middle?

Rules for Checking Landing Page Failures

1.Website loading speed

This is also our most common problem. There are many reasons for this. For example, the location of the server and the country where the website is orient. For example, there are too many videos and dynamic effects displayed on the website. Generally, we believe that if a website cannot be Open in about 3 seconds. Your users will jump out directly and don’t want to try again (unless the other party is very willing to buy). Therefore, we need to constantly monitor the loading speed of the website and whether the content can be fully loaded. All the content should adapt to both the mobile terminal and the PC. If necessary, the mobile terminal can use as a priority to optimize the target.

2. Are the design style and content consistent with the creative copy?

I believe that everyone should feel the same. We met many headline parties and attracted by some exaggerated or false advertisement headlines. When we went in, we found that it was not the product or content we want to see. But a feeling of the cheat. Health, maybe you can let the audience remember you, but it will never be positive. Therefore, in order to make our products and brands more positively accepted by users. It recommended that you maintain a unified brand image on the one hand, and avoid arrogance, on the other hand. Exaggerating the facts so as not to cause the user to dislike. And even more serious your advertising will complain and cannot be placed.

3. Is the navigation clear?

We have seen many landing pages that cannot clearly express their products and brands when designing the navigation bar. This often leads to users not knowing which menu can find the products they want to know. The improvement method is actually very simple. For the product line, we can use the product-product series-product display such a layer menu setting. So that users can clearly find what they need and for only a few products. We may wish to directly put the product. The name, place in the navigation bar to make the user at a glance. In addition, when setting up an advertisement. If it is necessary to push the sales of a certain product, be sure to set the purchase page of the product as a landing page, so as to increase the probability of rapid conversion.

4. Process operations from purchase to purchase

Many people think that as long as the basic functions and settings of the website is doing well. They don’t know whether there is a bug in the whole process from purchase to purchase. And our target customers often find that the process is too cumbersome during the purchase process. Finally give up the purchase, because this reason is not the small number of abandon, so after all the settings of a website completed.

We must operate from the purchase point to the purchase from the user’s point of view. Check whether the speed of the jump is within a reasonable range. Jump Whether the process will prompt unsafe information. Whether the discount or promotional code can automatically deduct or have the opportunity to let the customer copy and paste in advance and then settle directly. And finally, its too complicated to fill in the delivery information. What we need to check.

5. Website payment method

There are a lot of small sellers at the time set up independent stations often are because of problems with payment cards in here and we want to say is, do not think have Paypal will be able to walk alone in the world, except Europe (and even Europe) outside, In many countries, Paypal is not popular. In fact, this is also very natural. It is like why our country is more popular with WeChat or Alipay payment.

Let’s assume that today you open a foreign account that is not well-known, just for one. The purchase of products, I believe that you will not be willing, worried about the leakage of various information. Therefore, we usually recommend that you must bind the common credit card payment channel on your independent station. Take Shopify as an example. If you really can’t open Stripe or 2checkout, you can find a domestic credit card payment company.

Email Campaign, Email Marketing, Email Marketing Tips

How to Avoid Email Going to Spam: A Complete Report

by MigoSMTP Team
July 17, 2019

Here I am, to discuss the topic How to Avoid Email Going to Spam or How to avoid Email Spamming in Email Marketing? 

So, Firstly we discuss what is Spamming ? and  

Why Emails are going into Spam ?? How to Avoid Email Going to Spam?? every sender thinks is there any way to avoid email spamming in email marketing services. Let’s start to know about Spamming:

What Spamming is?

Spam stands for Simultaneously Posted Advertising Message. Such type of Emails is a type of which is sent by the sender using Bulk Mailing or Email Marketing. Spam Email is an electronic Mail. every people will receive at one unsolicited Email in his/her spam folder like  Brands promotions, some offers or credit cards and some other types of Emails like insurance or Health.How to Avoid Email Going to Spam

 

For Example:

If the sender uses Bulk Mailing and sends the Email again and again due to its Brands, promotions or harmful link Messages is called Spamming.

The term “Spam” comes from the song of Monty Python song, “Spam spam spam spam, spam spam spam spam, lovely spam, wonderful spam”. Like the song, spam is an endless repetition of worthless text.and its continuous repetition is called Spamming.

Why are Emails Going to Spam?

Every people use a different type of mail server like Gmail, Yahoo, Microsoft Outlook, etc.

These Mail server using different types of email filtering techniques and tools to avoiding some unwanted Emails. These techniques and tools filter the data of the receiving Emails and sending the mail into Spam Folder.

How to Avoid Email Going to Spam

Some following reasons  the Emails going into spam folder :

  • Removal of SPF record
  • Bad domain or custom envelope reputation.
  • It is also based on the sender Domain or IP Reputations.

Spam filters are constantly changing to adapt to new techniques and types of spam messages, so what sent in the inbox today could be spam filtered tomorrow.

What is the CAN-SPAM Act 2003?

CAN-SPAM ACT stands for Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, The CAN-SPAM ACT 2003 is Established by the United States’, the first national standards law for stop the sending of commercial e-mails and unsolicited junk Mail. The CAN-SPAM ACT doesn’t establish for bulk email. It covers all commercial messages, which the law defines as “any electronic mail message like commercial advertisement or promotion of a commercial product or service,” and also promoting the content on commercial websites.

How to Avoid Email Going to Spam

According to CAN-SPAM ACT 2003, 90% of Email Landing into SPAM Folder and only 10 % Emails is through in INBOX Folder.

In India, there is no law established like CAN-SPAM ACT. According to the Report of the most popular Junk Email filter site “Spamhaus” INDIA  to lead in top 10 Worst Spam Countries

How it can be a Cyber Crime?

According to CAN-SPAM ACT, it is illegal or it’s also a Cyber Crime to irritate people by sending unwanted Emails or Junk Emails. How would we know about it is crime or not?

If the Spammer sends any fraud Mails, Unwanted Links or offer which is saying to put your User Detail or Account Detail. This type of Email Scams is including in Cyber Crime. It is not necessary that every Mail has a Spam Mail. It depends on the recipients to know about the Email is genuine or not.

How to Avoid Email Going to Spam

At current in INDIA, Email Spamming is not a Cyber Crime. According to the current situation of Spam Emails in India. There is a possibility to apply CAN-SPAM ACT in India.

How can a sender become a spammer?

If sender, use bulk mailing at first to sending Emails is called a sender. But if the sender sending Emails, again and again, using Bulk Mailing with attaching some unwanted links, content or some offers is called Spammers.

How to Avoid Email Going to Spam

For Example:

We have use bulk mailing without having of knowledge that what type of content we used, also attach some unwanted links, offering some special offers and tell to give his/her Account Details that type of Mailing we send again and again is called spamming and we have a Spammer. Every business owner wants more sale and more ROI so they send email in bulk and which results in email spamming in email marketing

Are Spam Emails Dangerous?

As generally, Spam Emails are not Dangerous, it always depends on its content, unwanted links, attachments. If email attachments carry some unwanted links infections. Then the attachment and enabling content is a way of infecting your computer or Mobile phones.

Tips to How to Avoid Email Going to Spam?

In this point, we discuss to know the reason for Spamming Complaints why would a user click on Report Spam. The following reasons are:

  • Content Filtering
  • The reputation of sender Domain
  • Spam Email IDs
  • Spam Keywords
  • Good Subject Lines
  • Using Unwanted Links
  • Incorrect “FROM” address

Content Filtering

Sometimes we don’t know that how to write a Mail and we write a wrong content which is not useful to promote things like the brand or some selling product because the recipients do not like that type of content. If you’re unsure about the content, don’t send it! If you run multiple lists, make sure only the list that requested that information gets it, instead of every list you have.

The reputation of Sender Domain

The domain you use for sending your emails has its reputation or not?. The reputation depends on many factors. it depends on how old the domain is. After all, domain reputation is something you can only earn over time. So it’s good to warm up all the emails on such a fresh domain by sending just a few emails per day during the first 4 weeks after the registration. a fresh domain needs about 1-2 months to earn a good reputation. That’s why you should warm up all the email addresses on the new domain before you start sending email campaigns regularly.

Spam Email IDs

Mail ID’s are those mail ID’s which is only used for abusing complaints In this type of mail IDs if the recipient uses this type of mail IDs and open your mail so it generates abusing or spam complaints against your domain or IP. which is very harmful to Domain or IP Reputations.

Keywords

Spam keywords are those keywords which are used repeatedly again and again. Email Spamming in Email Marketing is a very general term because SPAM keywords can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and through straight in their SPAM box. One of the easiest ways to avoid SPAM keywords is by carefully choosing the words you use in your email’s content. keywords are known to cause problems and increase the chances of your email getting caught in a SPAM trap. By avoiding these words in your email content, you can dramatically increase your chances of getting beyond SPAM filters. These Keywords can be any type like promotional, social commercial, health & insurance, etc.

Good Subject Lines

Good Subject Lines is an important part of Email Marketing. It gives a powerful impact on email open rates. A Good Subject Lines can possess the recipients to open your email and Increase your open rates ranking. It is very necessary for those customers who are trying to improve our Domain Reputation.  It is also impacting on Inbox rating of the sender. So it is necessary to improve better inbox emails or open rates.

Using Unwanted Links

The sender needs to know that do not attach some unwanted link because those links sometimes containing malware or virus. It directly affects your Domain Reputation or open rates So, avoid links and attachments in your Email because the recipients see some links or attachments in an Email they get to ignore that type of Emails.

Incorrect “FROM” address

If the sender uses an incorrect “from” address it is also included in CAN-SPAM ACT 2003 to misleading the recipients. If your recipients do not know the sender then it will generate spam complaints against to the sender. So It is also the reason for Spam Complaints.

In this article, we have discussed the topic of Spamming and How to Avoid Email Going to Spam? And also knows How can the sender saved sender Domain Reputation and improving sender Email Accuracy and also save from the Report  Spam Complaints?

 

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