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MigoSMTP Team

Email Marketing, Marketing

Why Email Marketing is Important in 2018?

by MigoSMTP Team
October 8, 2018

Did you know that email marketing provides an average ROI of $44 for every $1 spent?

Why is email marketing so effective? Because it allows businesses to quickly and efficiently send personalized marketing materials to specific audiences. 83% of B2B marketers are leveraging email marketing campaigns to generate new business opportunities

Marketing through email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Filtering Your Email Marketing in 2018

A Complete Analysis of Email Marketing

Now we discuss how email marketing will be essential for your company in 2018. Let’s run through a few things you can do to improve your email campaigns this year.

Targeted Marketing Opportunities

Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. Once a user fulfilled the criteria you have defined, then follow up them with targeted messaging to drive the funnel.

For example, let’s say that you send out an email that contains information on a sale. You have also set up lead scoring to know who has bought something as a result of this email and someone who has not. Your email marketing software follows up automatically with an email (possibly a discount code) to entice them for purchase.

For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an onboarding process.

More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

Personalize your Email Marketing List

Once you have the basic contact information from a customer, you can implement progressive profiling to gather more information.  No matter what you ask, keep it short in length and questions. The user submits the form, they get the ebook they wanted, you get the info you needed.

Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information, you could put certain users into new nurturing campaigns to continue the email marketing relationship.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Creating eye-catching subject line results in higher open rates.

Another metric your business can track is (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines). Knowing if one particular phrasing works better than others in generating click-through, can provide exponential results to your campaign.

Having access to these metrics help your business keep tabs on what is or not working in your email marketing initiatives.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by confirming their email address after submission business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

Complete Authority of Email Marketing Campaign

By clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission, you must be conscious of how often you email them do n’t flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With permission to email, your business can do a number of things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Stay Top of Mind

Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.

Generate Sales

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way.

Through lead scoring, and well-defined email campaigns, a business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Generate Sales Through Email MarketingBeing able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them to exhibit certain actions before hitting them up for a sale will not only make your customer happy but your bottom line as well.

Cost Effective & Affordable

The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Sure there will be some initial implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.

Real-Time Marketing

Through email marketing, you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

Email Marketing, Marketing Automation

Powerful Method to Perform Lifecycle Email Marketing

by MigoSMTP Team
October 7, 2018

A powerful method to Perform Lifecycle Email Marketing

Rather than discrete email campaigns sent from time to time. Email marketers have begun to incline toward a progression of connected email campaigns covering the full life-cycle of a business.

What is life-cycle email marketing?

Lifecycle email marketing is a client arranged. And also, coordinated email marketing strategy based on the idea of conveying consequently. In which the right message to the right person at the right time on a regular basis throughout the entire business cycle.

How does lifecycle marketing look?

Event-triggered messaging from the moment people are searching for to the moment they have become evangelists and advance your services or products to others. We have separated the client life-cycle in eight stages:

  • Awareness of your image, item or service after having searched for data
  • Deeper knowledge by accepting informative and educational data from you
  • Thought of your item or service when you exhibit your aptitude
  • Determination of your item or service having attempted several options apart from yours
  • The first buy comes just in the middle of a cycle!
  • Fulfillment with the experience and your client care administration
  • Maintenance and loyalty by making repeated buys
  • Informal spreading to others and promoting your brand

Why perform lifecycle email promoting?

So, More advertisers are getting to be mindful of the effectiveness of lifecycle email marketing messages.

Just 2.6% of emails sent as lifecycle email messages. Few marketers perform lifecycle showcasing because of concerns about the extra work needed to execute this strategy. As indicated by the review in Marketing Profs, 46% say they have already implemented some sort of behaviorally activated messages in their email marketing and 58% arrangement to do as such in the closest future.

However, we have certain types of mailing i.e. Promotional, Transactional Email, SMTP Server etc. To avoid confusion about where to start, we’ve outlined some thoughts.

Pick lifecycle email marketing while selling online

Also, Lifecycle email marketing is crucial if you are an online retailer. In a business, request affirmations, shipping details, and promo crusades are sent in a steady progression. it’s easy to get confused and commit errors such as sending a discount offer for the item the client has recently purchased.

Transactional emails for lifecycle marketing technique

Marketing Profs reveal that 57% of brands not at present running lifecycle email projects say they would do so if a simple to-utilize device was available. Also, There are various sources for Transactional messages that we can perform: Thank you message, request survey, individual data redesign, invitation to sign up for bulletins, online networking warning, etc. And also, All this can be included in your lifecycle email marketing strategy.

Election Campaign Management, Marketing Automation, Successful Marketing Campaign

Six Marketing Strategies Behind Narendra Modi Election Victory in 2014

by MigoSMTP Team
October 6, 2018

Marketing strategies behind Narendra Modi Election Victory in 2014

Narendra Modi campaign team has used some very innovative and timely decisions that have helped give high visibility and add potent muscle to the election campaign. Here are some of the marketing strategies behind Narendra Modi victory in 2014 that have worked.

6 Marketing strategies behind Narendra Modi Election Victory in 2014

 

1 – Understanding Consumer Insights

We always say that marketing Strategies has to be based on consumer insights. Recently, you must have seen advertisements of Fogg deodorants where they differentiate themselves from competition saying that we are ‘All deodorant. No gas” vis-a-vis its competitors. This something they learned through consumer research. Similarly, the campaign managers of the BJP conducted consumer research. They found that the brand value of Narendra Modi is much higher than that of the Bhartiya Janta Party. Therefore, they took the decision to project Narendra Modi instead of projecting BJP or the NDA in all their campaigns.

2 – Getting the Best Minds on Board

Second, they hired the best-known names in Indian advertising. Sam Balsara, Prasoon Joshi, Piyush Pandey. These people have a wealth of experience behind them. They have run successful campaigns with hundreds of brands in their lives. And They took sentimentality out of the picture and looked at this as a business. They decided that their client was the Bhartiya Janta Party. If BJP was any other brand, how would they sell? Having these experienced senior people like the trio certainly helped.

3 – Catchy Slogan

There are slogans in Marketing Strategies. Nike has ‘Just do it’. Similarly, Bhartiya Janta Party decided to have a catchy slogan. ‘Ab ki Bar, Modi Sarkar’. It was extremely catchy. It was also easy on the tongue. Everybody could say it. Even the non-Hindi speakers could understand what it stood for and they could easily articulate it. So, it resonated with everybody.

4 – Integrated communications campaign

This involves the use of multiple methods of media but the message you send out should be a unified one. This was done brilliants by the Bhartiya Janta Party and their campaign managers. The message was Brand Modi and what he stood for. They ran TV ads, print ads, radio ads, they used YouTube, Facebook, and Twitter.  So they targeted different audiences and segments, used TV to reach the average man. And they used the Internet to reach out to the youngsters who are online most of the time. They reached rural people through road shows and rallies. Narendra Modi himself addressed hundreds of rallied throughout the country and he also has a great ability to communicate. As similar to Bill Clinton He had an innate tendency to connect with the audience. I see the same thing with Narendra Modi victory in 2014.

5 – Word of Mouth

There was a clear perception that Modi was a doer. He could get things done. So there was a widespread perception that there was a policy paralysis with the previous government. Modi and his team took advantage and leveraged his image as a doer. Even things like word of mouth and viral hits like Kolaveri Di did not use any marketing. So that it just spread among people. There are a lot of migrant laborers from Bihar and Uttar Pradesh worked in Gujarat and when they went back home, they spread positive word of mouth about Narendra Modi and his team.

6 – Database Marketing Strategies

Particularly in important states like Uttar Pradesh and Bihar. So that what the campaign managers did was collect huge database and they worked on reaching out directly to the people. It also greatly helped that the opposition ran a very lackluster campaign run by the opposition party. All these factors mentioned above resulted in a landslide victory. While advertising and marketing alone did not help, but in my view, they were major contributors.

Marketing, Marketing Automation

3 Steps to Building a Customer-First Marketing Strategy

by MigoSMTP Team
October 4, 2018

According to a new report, 80% of executives strongly agree that customer experience is important to an organization’s success. Yet just 34% believe they equipped to deliver superior customer experiences. Those that don’t learn how to build and provide those experiences (Marketing Functions), however, will only be left behind. In fact, 75% of today’s S&P 500 companies will be replaced by 2027.

To help enterprises navigate this shift, We combined original research and firsthand accounts from top marketing executives to uncover why customer experience is the new marketing? And how leading organizations like IBM, Microsoft, and Nasdaq are rewiring their strategies to be more customer-centric. Making the transition from brand-first to customer-first isn’t easy – but it is necessary if enterprises want to survive in an ever-changing marketplace. Here are three steps CMOs must take to successfully lead their organizations through this change.

Understand the Shift Power

With the rapid evolution of social media, customers are more connected and in control than ever before. People have the power to gather information and share their experiences across multiple touchpoints at any time. And they’ll do this with or without you.

“What customers are saying on social is what they’re saying to the world,” said Doug Palmer, principal at Deloitte Consulting LLP. “It’s a conversation that’s taking place about you – whether it be your brand or your product – and you’re not leading the conversation.”

We’re in a new world of business, and customers are at the wheel. Understanding and acknowledging this shift in power is the first step to building a customer-centric organization.

Adopt a Customer-Centric Mindset

To keep up with this shift, marketing leaders need to scrap their traditional hierarchies, funnels, and models. They need to start looking at the world from the perspective of a customer – not a brand. Best practices a company must adopt for customer-centricity are:

  • Being passionate and believing that customers come first
  • Using customer data to gather valuable insights
  • Focusing on customer wants and aligning products to these requirements
  • Aiming at building relationships which maximize customer’s service experience
  • Planning and implementing a well-well-thought-out customer strategy which focuses on retaining loyal customers
    Increasing brand advocacy
  • Increasing brand advocacy

Putting the customer’s needs first in a digital world

Apart from taking innovative technologies in consideration, a customer-centric approach lies at the heart of a successful business. Creating digital content and campaigns which put the customer first has become imperative. Instead of promoting a brand, the content should focus on enhancing the customer’s life. The good news is that technology empowers marketers to respond to customers effectively. So to stay in the game marketers must bring in data and analytics to ascertain customer pain points.

Using analytics, an insurance company discovered that its customers distressed over the long claim process. To make their lives easy, the company introduced a mobile app which allowed customers to file claims within minutes. Hence, we see how digital innovation acts as a catalyst to enhance customer experience. One of the best ways to tackle customer experience is to follow it from the customer’s point of view. So this unlocks new business opportunities and facilitates the creation of effective business models.

Why should everyone be involved in marketing?

It will be difficult to disseminate the brand message if everybody in the organization is not in sync with the brand story. It is a good idea to encourage employees to create a social media presence where they share positive sentiments about the brand.

Far too often businesses leave the job of marketing to the marketing department. However, by corralling marketing functions into one department, businesses unintentionally diffuse the impact which other departments have on the customer journey. But the question is-are all departments prepared to carry out marketing functions? One smart step is to impart marketing training for all involved in the business. This can include the finance team, the admin team, and the delivery people. The human resource department, which is also the face of the organization, can organize company-wide training which instills a culture of marketing in every function. Additionally, the CRM features may not be obvious to all the employees. It’s necessary that the staff trained in CRM systems. Although technology is an enabler, it is the employees who can bring about a transformation.

Moreover, inclusive marketing is the need of the hour. It involves marketing to specific demographics without relying on stereotypes. It also refers to processes and approach which work best for the larger audience and yield tangible results. These processes should be deployed by teams which are not broken down into silos. Instead, different teams should step into each other’s shoes and steer the business together towards success.

See the Video to know more about online marketing:-

Email Marketing

6 Email Marketing Tips To Stand Out In The Inbox

by MigoSMTP Team
October 3, 2018

Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their consumers better than ever before. Segmentation can help marketers refine their messaging to speak to very specific target audiences, and how marketers choose to segment their audiences depends on their brand’s overall mission or specific campaign goals.

It’s important to craft your message in a way that’s accessible, engaging, and valuable. Data gives the insight to build your email marketing campaigns, and identify the right personas for your messaging. The next step is taking those insights and using them to connect in a way that’s empathetic, and meaningful. It’s injecting the “human” into your data and bringing your brand to life.

Here are some tips to make your email inbox delivery and improve readability:

1. Set the tone of Email Marketing

The tone of your emails should be written in a way that speaks to your target audience, while also being reflective of your overall brand voice and mission. Your brand “voice” should remain consistent across all channels, but the way you speak to your audience through email may be slightly different than how you connect through your blog, or on social media.

“It was important to us to have a casual tone that really speaks to Millennials,” CMO Nick Comanici said.

2. Stand-out subject line

Think about how many emails come into your inbox every day. Which ones made you the most excited to open first?

Your email subject line (Email Marketing) is your brand’s first impression on consumers – and an important way to stand out from the crowd. According to Mailcot, average subject line lengths range anywhere from 50 to 100 characters, with anywhere from 50-70 characters as the “sweet spot” for readability.

When writing a subject line, consider your tone, your offering, and your audience. Simply put: How can you quickly convey the value of your email in a way that resonates with your readers?

3. Dominate design

It’s not just about what you say – it’s how you say it. And when it comes to email, format, and design can really impact how a user engages with your content.

Research shows that more than two-thirds of consumers access email through their smartphones (Email Marketing). When formatting your email template, consider a responsive design that will translate across desktop, tablet, or mobile devices. This ensures all content in your email will render in a way that’s most accessible to readers, wherever they are.

4. Include social media buttons

Email Marketing isn’t your only method of connecting with potential customers — so why not give your audience other options? Highlight your other channels by including social media buttons, inviting readers to share your content, or visiting your profile.

5. Reward your customer

Whether it’s a newsletter, an offer email, or a receipt, there are several ways you can leverage additional content to create lasting community and cross-channel engagement:

  • Offer customer discounts or coupons towards their next purchase
  • Invite customers to participate in a referral or loyalty program
  • Provide interesting content or items that match customer preferences
  • Ask customers to subscribe to your newsletter or join your social community
  • Also, Provide social media sharing buttons and website links

6. Keep your lists clean

What’s the point of an amazing email if no one reads it? Make sure your brand stays out of the dreaded spam folder by regularly cleaning your lists to ensure duplicates, outdated email addresses, and other inconsistencies aren’t slowing you down.

Because after all, with all the effort your team is putting in to create a campaign, the last thing it should be considered is “junk”.

Marketing

How Facebook and Instagram are Perfect for Movie Marketing?

by MigoSMTP Team
October 2, 2018

Movie marketing, over the years, has undergone a massive shift with the advent of the internet and digital media driving accessibility for the masses. Social media has become one of the key mediums for viewers to discover content. and the film industry is increasingly leveraging it to engage their audience through original, creative content. Given the changing consumption patterns of filmgoers and rapid internet and smartphone penetration, digital media is pivoting large box office results for Hindi movies.

Driving buzz and appeal for Film Campaign

As per the findings of the report, Facebook is one of the top 3 mediums in driving buzz & appeal for a film campaign, achieving it through organic methods like link shares and conversations, apart from initiatives like Facebook Live. Interestingly, Facebook and Instagram, combined, proved to have delivered the highest impact with 21% contribution to a Hindi film’s first-day box office sales.

Engaging the Audience through Facebook

Indian movie marketers are already taking advantage of engaging desired audiences through Facebook, to drive uptake at the box office. For them, Facebook can help in building a community and interest, generate real-time conversation and feedback, and create a fan base even before the movie is released, which in-turn drives word of mouth and buzz. The platform offers not just large, but relevant reach and most importantly high levels of audience engagement ( film Campaign ). It also offers interactivity through a movie’s journey, thereby delivering an ROI incomparable to any other media.

Film Marketing using Facebook and Instagram

This is Unique

“This is a unique, one-of-its-kind study, developed exclusively for the Indian market ( Film Campaign ). It correlates the actual box office collections to a movie’s marketing mix. The research went beyond just media metrics such as impressions, readership etc. as a barometer for a film’s marketing success, and also focused on awareness or buzz and intent to watch or appeal as key parameters. The study had a comprehensive scale with over 25,000 moviegoers surveyed across several cities, demographics, and strata in a 6-month effort, evaluating the performance of nine media basis the impact created in driving movie ticket sales. As per the findings of the report, Facebook is one of the top 2 media in driving a movie’s buzz & appeal, achieving it through organic methods like link shares and conversations, apart from initiatives like Facebook Live.

Interestingly, Facebook and Instagram, combined, proved to have delivered the highest impact with 21% contribution to a Hindi film’s first-day box office results.” a Facebook spokesperson said.

Business, Email Marketing, Marketing Automation

How marketing has changed in last 10 years

by MigoSMTP Team
September 29, 2018

The marketing world has changed dramatically over the last ten years. I have had to personally go through a digital transformation to truly understand how to best market business (Online Marketing ) and because of this. We have analyzed every step of a customer acquisition journey.

I have analyzed some of the major changes. Now we will discuss these changes made in marketing in brief:

Online Marketing has become Key

Over the last ten years, we’ve adapted to using the online world to listen, research, and find products/services we want to buy. For any business in any industry, it’s no longer a nice to have it’s a necessity. Being present online is only step one of letting customers know what we do. We must also build brand awareness and engage with our community to build trust.

You Need to be brand Consistent

Customers used to look at maybe one or two websites when wanting to make a purchase. They wouldn’t go to 10-20 different websites and look at reviews, social activity and how a business was dealing with customer service. For a business to succeed in the marketing world now, they need to be brand consistent.

It takes on average ten touch-points for a customer to trust, and purchase from a business. It never used to be this difficult, or complex.

The Need To Be Digital has Businesses Worried

I found some interesting statistics from a study ran by Adobe. They found that less than half of the professionals considered themselves to be highly proficient in digital marketing. The study also showed that only 9% agreed that their digital marketing is “working”.

Businesses are worried about embracing digital and are finding it hard to be truly successful through their digital marketing. Digital marketing was barely an after-thought ten years ago but now, it is the primary focus and one which does have businesses worried.

The Cost Of Marketing Has Increased Dramatically

Over the last ten years, there have been some major advancements in technology. And because of this, a larger budget is being put in place by businesses (Online marketing) so that they can stay ahead of their competitors.

This also includes hiring more knowledgeable people to take control of a digital aspect of the business as well as having freelancer help with content creation, and paid advertisement. The ways in which we can engage with consumers has increased. And there are endless opportunities but it does cost money to explore these and put a strategy in place.

Social media is game Changer

Businesses (Online Marketing) have been quick to realize, especially over the last five years, how critically important Social Media is to generating revenue and brand awareness.

As more potential customers are turning to Social Media as a way to engage online, businesses (Online Marketing) have had to follow suit. Something I always say as a way to be successful is to take the conversation to your customer. Go to where they want to hang out and that is Social Media.

Credibility is More Important Now, Than Ever Before

Credibility is what can make or break a business. You need to be memorable, and authentic.

This doesn’t mean that you say something headline-grabbing and then because you have a lot of short-term interest that you suddenly have credibility. It doesn’t work like that. Building long-term relationships with your audience and a brand that is credible and respectable will win in the long run.

A Business-First VS. An Audience-First Strategy

Having an audience-first strategy means that you are creating content that your audience wants from you, and not what you want to create as a business.

The above is a given, but there has been a slight change. There needs to be the delivery of the correct message, to your target audience, at the right time and using the right social network to achieve success. So, to understand how this can be done, do your research and find out where your target audience “hangs out” online.

This has been a huge shift over the last ten years. Businesses (Online Marketing) would be successful through being in essence; selfish. Creating “me, me, me” content worked. It doesn’t anymore.

A short video is Here which shows how marketing is evolved…

Email Campaign, Email Marketing

MailCot VS Mail Marketer: Who’s Most Popular Email Providers?

by MigoSMTP Team
September 28, 2018

Who’s Most Popular Email Providers:- MailCot VS Mail Marketer

Mailcot Bulk Email Marketing is one of the most affordable methods of online marketing to promote your products/services. The aim of every brand, invariably, is to reach the maximum number of potential customers. Although there are multiple options available for those looking to start their own newsletter or email marketing campaigns.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

Who’s Most Popular Email Providers:-

Mail Marketer delivers to you mass mailing service for permission-based mass email marketing campaigns. Mail Marketer is the trusted Mass mailing services provider that many business owners use when they need to send email campaigns, newsletters, special offers, event invitations, and promotions via email.

MailCot Provide Best Email Marketing Services and Best Bulk Email Service For Small and Large Business Enterprises All Over in World. It is Best In Over Work Because MailCot is a No.1 Bulk Email Marketing Service Provider. MailCot offers easy to use web-based Email Service with simple control panel with doing it yourself Email Marketing Services system with required all technical support, in which you can create or manage your mailing list, your email campaigns or email newsletters and can also check various graphical reports of your account statistics. To ensure Superb Quality of Email Marketing Services we have world class and reliable cloud-based SMTP infrastructure backed with Multiple IP addresses to ensure optimal delivery rates for our Email Services.

MailCot is Reliable and Most Popular Email Providers

MailCot is considered the most reliable Email Marketing Company all over the World with the following:

  • Superior Quality:- Best success rates, Deliver quality emails, and reduced latency

  • Simple to implement:- Sign up and get started in less than 5 minutes

  • The scale at Ease:- Grow at will, expand without worrying about infrastructure

  • Superior Reliability:- Best in class uptimes of 99.94% including Server uptimes

Competitive Pricing Without Variations MailCot VS Mail Marketer

When we talk about pricings MailCot is superior as compare to Mail Marketer. MailCot Most Popular Email Providers suitable pricing options with long durations.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

Below you can see MailCot pricings are better and provided for long validity. So here MailCot will be the best option for any business and Most Popular Email Providers that want to send promotional emails.

Email Credits

Mailcot

Mail Marketer
20,000 INR 1200/6 months INR 1400/30 days
 100,000 INR 3000 / 6 months INR 3400/ 30 days
300,000 INR 8000 / 6 months INR 8400/ 30 days
500,000 INR 12000 / 6 months INR 11400/ 30 days
1000,000 INR 23000 / 6 months INR 19400/ 30 days
2000,000 INR 40000 / 6 months INR 31400/ 30 days

Features that facilitate cool collaboration between users

Mailcot provides Salient features that help your business to be ranked on top with its Email Marketing Services. Both have editors to create attractive emails. But It’s easier to create emails using Mailcot’s editor. You can also use Its responsive and easy-to-implement templates that have been created by Mailcot design experts. It allows you to Track report of all email sent, opened, Dropped.

You can easily manage your client accounts with Mail Marketer advanced reseller panel (Email Marketing Campaigns). More then hundreds of resellers have been easily running bulk email reseller business. So with all the required functionalities, without much intervention, you can individually manage your business.  It provides also dedicated email platform which helps to build reputation across ISPs.

Let’s compare the different features of both marketing tools with the table…

Feature

Mailcot

Mail Marketer
Delivery and Analytics Dashboard Yes Yes
Segmentation Yes Yes
Comprehensive technical documentation Yes Yes
Restful API Yes Yes
SMTP Relay Yes –
Contact List Management Yes yes
Transactional Emails Yes –
Real-time Email Tracking Yes Yes
Powerful email editor with a template gallery for  marketing and transactional emails Yes –
Email Templates Yes Yes
A/B Testing – Yes

So as we can see Mailcot has more and attractive features that help deliver emails with ease and security.

MailCot VS Mail Marketer, Mail Marketer, Popular Email Providers, Most Popular Email Providers, Email Providers, mailmarketer

So when we conclude it Mailcot Email Marketing tool will be the winner and Mail Marketer get the Average score. With Mailcot Bulk Email Marketing Services you can easily send and track all of your emails, and it guarantees 100% of email delivery. Hence, MailCot is a more preferred email marketing tool for your business marketing through Emails.

Email Marketing

Why Personalized Email Marketing is Important

by MigoSMTP Team
September 27, 2018

While many of us are marketers who understand firsthand the nuances of creating personalized Email marketing strategies, we are also consumers that expect to be treated as individuals when it comes to the brands with which we do business. Each one of us has our own preferred channel of communication. Our favorite method of interacting with a brand, and even preferences for how often we want communication sent to us. Add in the complexity of keeping up with changing preferences that evolve over time, and a digital marketer’s’ job of keeping up with personalized Email marketing strategies can become very challenging, very quickly.

Why does an email personalization matter?

In marketing, one person may send up to 100,000 letters a day trying to cover a wide audience. Everything automated, and you cannot speak personally to everyone. However, experts claim that email personalization matters. What’s the story behind this idea? Why it’s so significant?

Personalization is the process of customizing your communications with customers, leads, prospects, and visitors to the maximum extent possible— to make your marketing seem tailored to them specifically. When the recipient reads that message, sees those recommended links, or notices a list of products recommended to them, it is that kind of personalized touch that makes them feel like that message really written just for them, with all their wants, needs, desires, and problems in mind.

Email personalization would not be necessary 100 years ago

The advertising was born almost at the same period as the journalism. First, written newspapers shared with small flysheets which promoted some product or service and printed newsletters included separate space for paid ads.

At that time, it was OK just to share a message, not caring about email personalization. People not used to promotion, so they accepted it – the role of an ad was to inform.

Until the time the advertisement stood out as a separate business, many people already were enough with it. Many ads were too poor by meaning, too typical, too aggressive – and omnipresent.

Therefore, to filter marketing messages, people became much more meticulous. And many widespread channels like big boards have been perceived as informational noise.

Build long Term Relationship with Email Personalization

Email personalization helps to build a long-term relationship with your addressee. First – and the most crucial – its rule is to gather as much information about your target audience, as possible. Try to understand who is sitting behind a screen, and talk to that person.

When I receive a letter with my name in greeting and then get useful information depending on my needs, my heart is with you forever. You overcome my “marketing” boundaries and declination of any type of promotion. Instead of that, you support me, you advise, and send useful information directly to my folder.

Trying to be sincere and helping a client, you apply email personalization. Instead of that, your customers trust your messages and do not filter them as typical spam. Try that. Try to build a relationship through your email newsletters, try to communicate with your client. And you will win

Wanting More Than a Personalized Email Experience

Segmented and personalized email has been done exceptionally well by many brands for years. Email was one of the first channels to truly adopt segmentation, personalization, and even dynamic content. Consumers have now come to expect that all email they receive is relevant to them, but these expectations have moved far beyond just email.

While some brands are incredibly experimental, trying new methods of personalization (Email Marketing) such as Bluetooth, advanced profiling algorithms, and even machine learning and AI, most are just starting to work out the fundamentals. However, in order to stay competitive and relevant to consumers, organizations must continue innovating to improve the journey for those that interact with their brand, even if just starting to test personalization strategies that reach beyond email.

Email is a great way to get more lead via High Open Rates. The Email you are sending should be written and designed in a proper way. So it is easy to understand by the readers. Here is a very interesting video that helps you understand all about an Email…

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