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Best Guide To Real Estate Email Marketing

by MigoSMTP Team
April 22, 2020

Real estate email marketing looks like an amazing idea, particularly for agents and companies that rely on a traditional method to join with clients. But make no mistake, if you are working in today’s competitive market, you need to learn how to use email marketing for real estate. To understand the value of email marketing for dealers, you’ll need to learn what it can do to help your business. That includes discovering how real estate email blasts and campaigns can help you better engage with customers and planned clients.

Email marketing goes well beyond engagement and can help nurture leads and grow the business. It’s a simple concept, but one that requires skill and the help of a committed email blast service to perform.

Why do real estate email marketing?

The advantages of email marketing to dealers are many. The first thing you need to know is why you should be using email marketing.

1) Saves time and money

Real Estate email marketing

Once you craft a winning email campaign you can sit back and let the system do its work. The glorious beauty of email marketing is that it can be automated. So once you have your email list in place and have created your messaging, you can focus on bigger ticket items like closing sales.

 

 

2) Develop your real estate brand

real estate email marketing

 

Real estate email marketing should directly follow your agency’s brand. Your business now has a prominence within your community, and your email messages should expand on that. By creating appropriate content, you can build out your brand efficiently.

 

 

 

3) Foster commitment with real estate clients and prospects

real estate email marketing

Your central goal as a real estate professional is to engage with your clients and prospective customers. Targeted email blasts and campaigns will help you do just that, fostering your existing relationships and adding your brand to new possibilities. Real estate email marketing is one of the best ways to nurture engagement. Email marketing for real estate agents is an underutilized tool. “From client income, client recognition, product listings, promotions, lead generation, lead nurturing to branding, businesses have yet to provide the full potential of email.”

 

4) Generate more revenue for your real estate business

Generate Revenue

A real estate email campaign is a great way to turn leads into sales. Email offers an informal way to communicate with prospects and learn more about their behaviors and needs. That valuable information can then be used to close sales and generate revenue.

 

 

 

 

How email marketing will affect

your real estate business?

 

1) Nourish relationships with real estate clients

Customer Buyer Competition - Free image on Pixabay

Customers want to feel involved and connected with the businesses they work with. This is especially true in the high-stakes world of real estate. A targeted real estate email marketing campaign will help nurture those relationships. Remember that not all your customers and prospects are alike. By using techniques such as email segmentation, you can organize your real estate list into segments of contacts that share the same features. When your email content is related to a contact’s needs, they are more likely to read it all the way through. Customers want to feel appreciated and acknowledging interests through directed emails to build trust in real estate brands.

2) Grow more adaptable

4 Ways to Boost Your Adaptability Skills | Drexel Goodwin

You want your business to grow and you want a marketing strategy that will balance beside you. Real estate email marketing is adaptable to your needs at any given time and can grow naturally with your business. Having flexibility in how you engage with clients is crucial for success.

 

 

 

3) Gain entrance to customers 

PGC - aboutus - Who-is-using-our-product - (Parallel Geoscience ...

Choosing an advanced email marketing service likes Mailcot opens the door to convenience. Our all-in-sales and marketing toolbox will help you market your services to a wider range of clients and advised customers.

 

 

4) Meet more real estate sales

 

The end goal of any real estate email campaign is to meet more sales. And with the right tools and technology, you will be able to compare sales to your email marketing efforts.

 

 

 

This is the Time to Try Real Estate Email Marketing

Hopefully, you are now satisfied that real estate email marketing is a good choice for your business. From newsletters to targeted content, email allows an easy and affordable way to grow your business and engage with clients. It also provides unlimited opportunities for creativity and gives your real estate agency a future to modify your brand from the game. It has the unusual quality of providing corner, targeted communications to a broad group of people. Real estate email thrills and campaigns are comparatively simple to build. Working with a trusted partner like Mailcot will give you all the tools required to succeed. Open your free Mailcot account in just a couple of clicks to get started!

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Bulk Email Marketing Campaign

by MigoSMTP Team
April 17, 2020

bulk email marketing campaign

In this new marketing time, people thought social media marketing is the most effective tool for marketing products and services. But email marketing is the most effective marketing way with the highest ROI. bulk email marketing campaign

For effective email marketing we need to decide the right email marketing strategies that can help to attract the audience toward the company’s product and services.

Bulk email is the most used tool for email marketing because this enables you to send thousands of emails at a time to the audience.

But how we design the bulk email campaigns that really work for business?

bulk email marketing campaign

BULK EMAIL MARKETING CAMPAIGN

#1 Build a Contact List

 

For a successful email marketing campaign, it’s required the right data of the subscriber so we can easily target them on the basis of their interest. Because most of the business buy an email list and that is the reason for an unsuccessful marketing campaign.

So that required to design a good subscriber form for new user and use that data for the connect and communicate with the customers. So you can easily know about their interest and target them accordingly.

#2 The Goal Of Email Marketing Champaign

 

Now that you’ve got your list building strategy put in place, you can start thinking about sending your first email campaign. For doing this you need to decide the goal of your campaign Some examples might include

  • Promoting a new product
  • Sharing a discount with loyal customers
  • Boosting downloads for your latest eBook
  • Updating subscribers on news about your business

Depending on your business, you may have different goals that I didn’t consider — that’s okay. Your objects can be as specific or broad as you need, just as large as they fit with your business and your audience.

#3 Personalized Bulk Emails

Personalized bulk emails because you cannot send the same emails to everyone make your emails unique according to the segmentation and subscriber interest.

Personalized emails carry a higher open rate and people find something interesting on it because they include a person name so this type of email attracts the user’s attention and that helps in a successful email marketing campaign.

The personalized subject line in the email is one of the most used ways to increase the open rate. People like email with special offers only for them. So make your emails subject line short and personalized so everyone goes and opens your emails.

#4 List Segmentation

bulk email marketing campaign

Segmentation in email marketing is the way by which a business can divide its customers into different groups on the basis of the Geographical, Demographical, Psychological, and Behavioural Segment.

Segmentation helps to get the best data and information regarding your subscriber. So you can make strategies for email marketing on the basis of different email subscriber groups in which they are interested.

#5 Trending Email Design

bulk email marketing campaign

 

Attractive email design is the reason for the open rate of emails. An email with best email design can easily get the attention of the email list subscriber.

So this is important to design email by using a different image, video, and gif that makes emails more attractive and that helps to increase the open rate of the emails.

A good email design creates a huge impact on subscribers so choose a good email design that helps to connect your business with more peoples.

bulk email marketing campaign

#6 Test Email Campaign Before Send

mass email campaign

 

Before you send your bulk email to your list of contacts, check to make sure you haven’t missed anything or made any careless mistakes!

Mistakes in an email marketing campaign can have devastating effects on your brand image. The usual culprits are fairly innocuous.

That helps you to send an email which is good and effective.

how to create bulk email marketing campaign.

#7 Analyze the results

bulk email marketing campaign

 

Analyzing email performance is important to know how we can design our email marketing campaign more productive that can show good results. That shows how effective email is working and what things need improvements.

Analyzing email performance include

  • Open rate
  • Click rate
  • Bounce rate

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B2B Marketing, Business, Digital marketing and online marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Mass Mailing Services, Successful Marketing Campaign

Communication Crisis- Best Practices to Email Customers

by MigoSMTP Team
April 6, 2020

As COVID-19 sends the world into shutdown, businesses are facing unprecedented challenges. As a business owner, it’s vital that you have an effective crisis communication plan to keep your customers up-to-date and reassured. Digital communication, especially via email, is essential for maintaining customer relationships and business continuity. But it’s also important that you use digital channels correctly and avoid any faux pas that would put your reputation at risk.

Whether to Send a Communication Crisis Email or Not?

communication crisis best practices to email customers

Your customers are apparently undergoing information overload right now. There’s a lot of noise. Do you actually want to continue to it? With the tremendous volume of COVID-19 emails being sent in current weeks, people have been fast to analyze the sending of inappropriate and non-targeted emails. Times are difficult enough right now. The latest thing you need is to expose your brand’s character.

Whether you send out a crisis communication all depends on your open-ended connection with customers and how your assistance to them has been affected by the crisis. Ask yourself: What important information do my customers need to know about doing business with me at this time? Only reach out if your message is truly important, instructive, and makes value. Don’t send an email for the benefit of it or just because everyone else is doing it.

Steps to Plan Communication Crisis- Best Practices to Email Customers:-

So you’ve decided to go forward with sending a crisis communication to your customers. There are a few things to get your caption throughout first.

You’ll need to define:

  1. The message to deliver.
  2. Who wants to learn it (everybody or just some contact groups?)
  3. How to communicate it (email is great for crisis communication)
  4. The time-sensitivity of the information (how fast does this message need to get out?)
  5. The different private stakeholders who need to be notified/involved (so that everyone’s on the same page about what’s being communicated externally)
  6. From whom the message should be signed off (the company CEO, account manager, the customer care leader, etc.)

It’s pleasant that you’ll need to create various messages and tailor them to various customer groups. Take every moment to segment your contact list, be it based on geography, demographics, or buying behavior. That’ll help guarantee the relevancy of your message.

Why Email is the Most Useful for Communication Crisis?

communication crisis- best practices to email customers

Email is vast for producing targeted, timely communications to a general number of people. It signifies a direct line of communication with your customers and has a remote better chance of being read than a post on social media. It can also work out so cheap, depending on which email service provider you’re using. But, is there a standout understanding why so many brands have chosen to email during the COVID-19 crisis?

An email has the appropriate rule for a crisis status. This is something that social media channels need as they lead to be more comfortable and light-hearted. Another benefit of email is that it can be clearly referenced later.

With that in mind, let’s look at how you should approach crisis communication emails.

6 Types of Information to add in a Crisis Email

communication crises- best practices to email customers

1. How service levels are impacted and what customers should assume

Stick to real facts and information. If you’re accurate and clear about the situation now, it’ll help you achieve expectations in the long run. Tell customers what they need to know: Opening/closing dates, product availability, back in stock dates, shipping delays, etc.

2. Details of any Contingency View

What solutions are you offering to customers in reply to the impacted service levels? How have you changed your business model to the current situation? Maybe you’ve changed your sit-down restaurant into a drive-through takeout, your physical store into e-commerce, or your farm business is now doing door-to-door deliveries of fresh vegetables. Whatever your new way of doing things, share all the certain details of how customers can continue to do business with you.

3. Concrete Answers to most Important Concerns and Questions

What are the usual common queries you’ve been getting so far? Maybe they’ve been about payments, cancellation policies, or shipping delays. Go through the questions you’ve received to pinpoint your customers’ central concerns. Address these right in your email copy and give any answers you can.  Always be proactive. Reach out to customers with information first so they don’t have to come seeking it. This also eases the stress on your customer service email/phone line.

4. How to provide value at this time

If your product or service can genuinely treat people, let them know about it – but be concerned about coming across as overly promotional.

5. If appropriate: The protective steps you take

Only talk about sanitization exercises when these actions have an immediate impression on the customer. Telling people about your inclusive hand-washing might make sense if you’re a food delivery business.

6. Offering a Product/\Service for Free to Help

If you’re freely offering up certain services, adding this information to your crisis email communication can assist increased the word to those who can help.

Email Marketing

Email Marketing Strategies For E-Commerce Business

by MigoSMTP Team
April 3, 2020

email marketing strategy for eCommerce

Email marketing leading business growth and functions nowadays. E-commerce platform uses email marketing to regularly connected and communicates with its customers. email marketing strategies for ecommerce.

But how to make email marketing strategies for E-commerce more effective?

Email Marketing strategies for business and e-commerce are not the same.

There is no scope of growth of the e-commerce website without an email marketing campaign and good customer relations.

After all, they have now purchased with your brand. Industry benchmarks reveal that nearly 21% of people will open your email, with 2.56% of them clicking over to your website. Additionally, 33% of receivers will open your email on the subject line alone and 60% of emails are opened on a mobile device.

email marketing strategies for ecommerce.

Email Marketing Strategies For E-Commerce

email marketing strategy for eCommerce

email marketing strategies for ecommerce.

#1 Subscription FORM

The first step to your successful email marketing campaign to build a high quality and effective subscription email for a good database of customers.

This type of subscription form helps to gain all the information related to the customers. This information helps to divide customers into different groups and segments. So design your subscription form easy as possible so new customers can easily fill it and you can gain all the information.

Building a good subscription list can help you in achieving the target and good profit so use it according to your need for good results.

email marketing strategies for ecommerce business.

#2 Welcome Emails

“Welcome Mail” is the first response left in the inbox of a new customer, blog subscriber, or newsletter subscriber. When you become the subscriber then the first email you get is usually a “welcome mail“. The valuable possibility to get in touch with the recipient is also very important in the subsequent marketing activities.

A welcome email is the first impression that represents how interested you are to communicate with the customers.

When you send a welcome email to a new subscriber, or to a new customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of welcome emails from brands big and small.

#3 Offer And Discount Emails

When you sing up for any brand and e-commerce company they always send you a personalized email with a one-time purchase offer.

They give you an offer with 20 or 30% off when you make the first purchase using their brand.

This type of email faster get the attention of the subscriber and they purchase product and services because of the discount offers.

email marketing strategies for ecommerce business.

#4 Mobile-Friendly Emails

In what device you generally view email? Is that your mobile phone?

So choose your email service provider according to that. Because 70% of people view emails on their mobile phones. That will lead your email marketing campaign to perform well and higher lead generation. It is very important to look for an email service provider that provides email marketing services that are mobile-friendly.

#5 Transactional Email And Information

Transactional emails are messages that businesses use to communicate information with consumers. Transactional email is triggered by events and interactions.

These emails are essentially functional and give an anticipated response. User-generated it on a website page. It facilitates an agreed-upon transaction existing between the sender and the recipient.

Transaction emails are messages that a user wants from the company for regular updates and information related to transaction services. The transactional message includes a high response rate and bulk mails.

Share all information about products and transactions through emails so a customer can easily track them and feel safe with your services.

#6 Personalized Email

Mailing allows you to send a personalized email and you can design email according to the customers and their name and greet them by sending an email newsletter.  This way you appeal directly to recipients and they know the email is directed to them and people feel part of your community.

Most of the e-commerce company use subscriber name to wish them on their birthday and provide different purchase offers and discount so they buy their products. This is the way by which you can target consumers and attract them because this type of email carries a higher open rate.

 

#7  Create Targeted Upsell Campaigns

Most sellers will tell you that selling to existing customers is more comfortable and more cost-effective than to new possibilities. Returning customers are less influenced by your competition, more independent in their decision making, have shorter buying cycles, are less price-sensitive and are more likely to spend more on each following visit. Satisfied clients are also potential brand advocates, promoting your products to their friends, colleagues, and social networks.

At the first purchase confirmation, email might be just a little too soon but the opportunity to upsell to an existing happy customer is there. If they’re not already subscribed the confirmation email can be a useful opportunity to invite a sign-up to receive further offers and promotions.

So provide them all the information according to their interest and products they are looking for connecting with them for the similar product and services they are looking for the purchase.

email marketing strategies for ecommerce businesses.

#8 Engaged Customers for Reviews

We discussed social proof earlier, but we’re going to do it again. This time, we’re talking about a specific form of social proof: reviews.

When you have involved customers that are buying from your store and ticking on your emails, you should feel confident to reach out to them and ask for a review.

That helps you to gain new buyers and reliable subscribers for your e-commerce that attracts new subscribers for your emails.

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5 Best Bulk Email Service Provider

by MigoSMTP Team
March 26, 2020

best bulk email service provider

 

Bulk email is the easiest way to connect with the audience regarding any product and services.

Bulk email service allows to sending of mass email or a large number of emails to subscribers or customers in a time period. So by using this service you can send one message or information to a large number of people at an affordable price.   5 best bulk email service provider.

This service saves time to connect with people for related information of the company and Users can send thousands of the message by using bulk email services.

Bulk E-mail is a useful way by which a company reaches its customers by email and communicate with them. It gives them good and specific information related to brand products and services. Nowadays every business owners want to reach the target audience by less effort and low budget. Therefore Mailcot services give the best in class services to their clients.

Know about different bulk email marketing services that can help you to reach the audience.

5 Best Bulk Email Service Provider

#1 Mailcot – Bulk email marketing services

 

best bulk email service provider

Mailcot India’s no 1“India’s No.1 email marketing company. Best bulk email service provider in India. Try out our services with the best prices & features to start mass mailing.”

Mailcot Email Solutions focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI. Email marketing India /Email Hosting India is all about setting a goal and reach the goal in the given time period. You can’t expect to just write and have visitors come to your door. MailCot provides a wide variety of Bulk Email Marketing Services and Email Hosting Services(either it is transactional or Marketing Email) to generate sales and attract grand new customers depending on their email campaign. Additionally, Mailcot also provides email Marketing Reseller program.

best bulk email service provider

best bulk email service provider

Why Mailcot Email Solutions?

 

  • Email List Cleaning: We will refine your existing email database and ensure that your list is very clean and ready to receive delivery points.
  • Managing Your Address Book: Creating and Managing your address book, advanced segmentation lists, customize tag contacts.
  • Campaign Production and Development: We focus on helping you maximize your business’s performance with interactive, targeted, trigger communication.
  • Email Copywriting: Our email copywriting service will enable you to produce large returns from the marketing channel with the highest ROI.
  • Responsive Email Design: To create responsive email ads, we code your email in HTML and CSS, which uses media queries to help achieve the best formatting in all devices of all sizes.
  • Automated Email Marketing: Our email marketing specialists will help you save time, money and stress, increase your sales and generate more leads.
  • Create Your Campaign: HTML Editor, easy and fast drag and drop editor, responsive templates.
  • Fully Managed Email Marketing: Our fully-managed email marketing service includes the creation of two email campaigns per month, all of which are professionally designed and written for you based on their needs.
  • Measure Your Success: Advanced statistics for newsletters, engagement geolocation, track your success.

Features of Mailcot

  • Email Automation – Create emails ahead of time and set them to launch automatically whenever a user completes a certain action.
  • Drag and Drop Editor – Drag & Drop Editor that Combine blocks from a range of Email Templates to build Email that is rich in visual style and interactivity
  • Manage Subscribers – Segmenting subscribers provides a more personalized approach to connecting that will naturally increase clickthrough rates, and conversions.
  • List Segmentation – Categorize your customers sooner and deliver targeted content and see the positive ROI that makes email marketing worthwhile.
  • Campaign Scheduling – Instead of scheduling emails on a single list select more than one contact list.
  • Live Testing/Preview – Send preview mail on an email id with all the dynamic tags replaced by subscriber data just to avoid last moment errors.
  • WebForms – You can integrate web-form for subscribers on your website and manage them.
  • Geo Reporting –  Analyze your open and click reports according to the geolocation of the subscriber and target your customers.

5 best bulk email service provider

#2 Mail Marketer

 

 

 

Mail Marketer delivers to you mass mailing service for permission-based mass email marketing campaigns. Mail Marketer is the advanced Mass mailing services provider that many business owners use when they need to send email campaigns, newsletters, special offers, event invitations, and promotions via email.

You can easily maintain your client accounts with Mail Marketer advanced reseller panel (Email Marketing Campaigns). More than hundreds of resellers have been regularly running bulk email reseller business. So with all the needed functionalities, without much interference, you can personally manage your business.  It provides also a dedicated email platform that helps to create a reputation across ISPs.

#3 MailGet  Email Marketing Solution

 

MailGet is a powerful email marketing software tool that empowers you to automate the email campaigns in just a few clicks. You can create emails by simply dragging and dropping the fields in the editor. Also, you can choose one from the range of email templates provided.

Apart from this, it is a very powerful email marketing software tool that helps you to boost up your business and ensure high email deliveries.

#4 Moosend

 

Moosend is a user-friendly email marketing service that allows you to send email campaigns to the subscribers by easily creating the templates. All you gotta do is simply drag and drop the fields and create a responsive newsletter in no time.

It would be hard just to pick out one feature, but my favorite would have to be somewhere between Refine, the free subject line tester, and the absurdly easy drag-and-drop editor that can help you create beautiful email newsletters without requiring any knowledge of code whatsoever.

#5 Mailjet

 

 

Mailjet is built on scalable and secure support where you can send email marketing messages or other great-quality content to your customers.

The service is used for a marketing viewpoint to promote services and products to a huge number of the customer base.

Features of Mailjet includes –

  1. By email segmentation, you can simply category-wise segment the customers according to their interests.
  2. Campaign designing to get improved performance by building beautiful responsive emails.
  3. Email campaign monitoring and analytical data for efficient targeting.

READ MARE – SMTP SERVER PROVIDER 

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