A Simple Mail Transfer Protocol Relay is a protocol that permits email to sent through the Internet. It utilized for Collecting email from the sender and conveying it to the recipient ’s another SMTP Server. It was made in 1982 and keeps on being the internet standard that is generally utilized today.
So what does this protocol resemble with regards to an Email Service Provider like Mailcot? Organizations that need to send the mass email to their clients use SMTP relay for ease of maintenance and add analytics insights.
Most webmail providers like Gmail, Hotmail, Yahoo etc. have a limit on how many emails you can send to different email senders every day to deal with spam. As businesses often exceed this limit, they will need the services of enterprise level email sending platform. An Simple Mail Transfer Protocol Relay provider can help businesses and organizations deliver large versions of email without misleading them as spam.
Email service providers, such as MailJet, invest a lot of resources in building their own email infrastructure to handle large amounts of load and deliver these emails directly to the inboxes of the recipients from major Internet service providers and webmail providers work together.
There is an additional layer of value for sending through an email service provider with Mailcot, the system automatically adds link trackers to the body of your message before the SMTP server sends email. After this you get the user’s permission to open and click after receiving an email.
Mailcot also translates feedback from ISPs (Gmail, Yahoo, AOL etc.), as each communicates in its own way. Its service saves developers time by converting it to an easily recognizable response, displaying whether an email is a soft bounce or a hard bounce. A soft bounce would occur if the receiving server was down or full. A hard bounce is that the recipient’s email address is no longer active or incorrect.