Since the subject line is the first thing the recipient sees, it would be silly not to discuss that technique. After all, if no one opens it, your email doesn’t matter! Not every subject line needs to be a literary achievement, but a subject line has power that is magnetic.
Lead Nurturing Email is all about trust. You want the buyer to trust your communication otherwise they will always be ready to open them. Apart from the subject line, one way to build and confirm trust is with the sender name — or by name. If you think about it, would you open an email from someone you don’t know? Names can make all the difference and affect opening, clicking, and even spam complaints.
You can use the following options for “from” section: –
You want your email to be compelling, clear, actionable, and what is the answer for me? Question. Some things to consider are:
The task of segmenting your audience, dividing your leads into definitive and actionable parts, is essential to your marketing success – especially with lead nurturing. The more segments you do, the more relevant your lead nutrition programs are. If you are not relevant, your audience does not pay attention. Segmentation means high engagement.