Enhancement E-Mail Marketing Sales can be a way to keep in touch with older customers, reminding them why they first bought from your store and what’s happening with your business to date. This is a way for loyal customers to offer them discounts or encourage customers who have not returned for some time to close by your online boutique.
The format of an email also asks you to give more things to receive your message, which have not yet fit into the 140-letter tweet. But what is the best way to start an email campaign, and some of the best practices of email marketing.
Similar to personalizing their emails, shoppers respond well to discounts that are sent to them before personal events such as birthdays and wedding anniversaries. Of course, you can try sending timed discounts for all big shopping holidays like Mother’s Day and Christmas. Black Friday and Boxing Day sales emails are well received as people are anticipating sales and actively searching on offer.
Whenever possible, address your email recipients by your first name. If you know this, then your best route is to keep the email with a familiar accent.
You can collect email addresses at checkout and on our About Us page (because customers have shown interest in learning more about you). But you should also have a prominent email sign-up bar on the landing page of your online store so that your email list, and therefore your email access, is as accessible as possible.
Testimonials convince people to click ‘buy’ on your website, but they are more difficult than they think. If no one takes the bait, you can add an incentive such as a prize draw or a small discount on their next purchase. However, a personal automated email asking people for their feedback. On their specific purchase, with the promise that you are listening. And will share their reviews whether they are good or bad, will often do the trick.
Like most things in life, e-commerce sales generally follow the 80/20 rule when operating revenue. Typically, a large portion of your total revenue will come from a small number of customers. And those are the ones you want to reward. Because they are already likely to engage with your email, redeem your coupons, and repeat the trade. Some experts recommend dividing your customers into 5 levels. Target these levels according to your loyalty to your brand and your level with your brand. You may not have enough customers to separate you into 5 tiers. But note who buys you the most and send them email incentives.
It may be something as small as ‘Follow me on Twitter or as a member of a small lifetime’. A great tip is to give people some value in email. Since they want to click it and are used to getting useful, clickable links in your email. You can put a link to your free e-book or other free online content, videos that you think will be attractive. Whatever they get by actively opening and clicking.
Do not assume that because someone has been on your email list for months. That they know who you are and what you do. Remember our post describing your business in 140 characters. A description of that bite size should accompany each email you send. With a clickable link to read more about who you are.