As the owner of a business, it is natural to save money whenever you can, but some savings are minimal. Free SMTP servers are often connected to well-known email providers such as Yahoo! And Google, and while they are fine for personal messages, they are not suitable for commercial use. If you are thinking of using a free SMTP server to send your professional mail, then you need to think carefully about the things that can happen. Free or standard SMTP servers have many problems and some serious limitations. And this makes the wrong choice for marketers who want to get the most out of their email marketing activities.
Here are some 5 things that can happen when using a free SMTP server:
When you are using free SMTP servers, you are bound by their terms of service, including strict limits on the number of messages you can send on an hourly or daily basis. This may mean that only a small percentage of your carefully crafted email messages will reach their intended goals. If your final mailing response rate is low, then the boundaries of your chosen free SMTP server may be faulty.
Emails that you send through the free SMTP server cannot be ejected immediately. Instead, they can be kept in the queue until the server can handle the volume. This can eliminate the time of your messages and cost your company money. Time is an important part of email marketing success. Relying on a free SMTP server means that critical time is at the mercy of an untrusted sender.
SMTP server like the ones powered by Yahoo! And Google is for personal use by customers, not for businesses sending email marketing messages. If your mailing exceeds a predetermined limit, the server owner may temporarily block your account.
When you use a free SMTP server, you risk not delivering your email at all. At the same time, everything may look fine from your end, as the reporting mechanism on these services is less than optimal. You may think that all your messages have been delivered successfully. But the members of your list may never see them.
Even if your messages make it through the free SMTP server, they cannot end where you think they will. When you use a free SMTP server, you run a very real risk that most of your messages will end up not in the user’s inbox but in the unread spam folder. As some users carefully check their spam folders. Most of the messages you send will remain unread and all your hard work will be for nothing.