Sending email using a cloud-based SMTP server has many benefits for growing businesses, saving you time and streamlining your costs. Customers began with custom systems, but as usage increased, they found that their current email infrastructure did not have long-term appeal in the bottom line. So they found more cost-effective ways to manage their email and found outsourcing the solution of their choice.
If you are still managing your own custom email system in-house and are considering making the switch, consider the following benefits that can provide outsourcing your transactional email to an SMTP mail server.
Outsourcing your email to a cloud-based mail server is cheaper than your own. When calculating the true cost of maintaining your own email infrastructure, you should consider the costs of staffing, hardware, software, maintenance, storage, and ancillary channels such as mobile – all of which increase over time, especially when you Grow.
One central point is the ability to upgrade and configure software that can be deployed system-wide, eliminating common headaches and saving an extraordinary amount of time and time.
Adding users is faster and more efficient. This is particularly helpful for companies that add large volumes of users on an ongoing basis.
Instead of increasing the upfront expense of purchasing hardware and software, you can simply pay for what you need right now and increase your usage based on actual need rather than perceived need. In this way, companies realize savings immediately after making the switch.
When outsourcing your email to a reputable provider, you get a team of individuals. And it can serve as your external email operations team, focused on email delivery problems.
While all of the above are excellent reasons for choosing an SMTP service. Perhaps one of the most important reasons is the business advantage of outsourcing your transaction emails. In doing so, you can focus your development resources on creating revenue-generating products.