It should go without saying that the security of your mailing infrastructure (e-mail server) is closely tied to your sender’s reputation and is a building block for establishing long-lasting relationships with your customers.
The various factors I mentioned above. Because key MBP performance and security parameters are checked. Making filtering decisions before accepting a connection to your email server.
The time it takes to normalize performance metrics varies depending on the scale of spam metrics, but no matter how long it takes, it will have a detrimental effect on email delivery and ROI.
Maintaining your mail server security is not only a prerequisite for a successful email program. But also to get the most out of the certification program. The benefits therefore include major MBP, significant MBP filters, unblocked images and improved email delivery over active links. If the compliance team detects spam on your certified IP address / domain. They suspend your IP address / domain from the authentication program. It may take 30 days or more for a performance metric to comply with the certification threshold.