Email marketing Security is becoming largely digital, email. Specifically, has become a huge driver for generating more leads, conversions and ultimately revenue.
While this may sound simple, just click and send an email away. We have at least one full inbox of concerns. Email is one of the most valuable online distribution channels. But it is at least safe with the personal information of the people at stake.
At the end of the day, it is not about making sure that your marketing campaigns are effective. But it is also protecting your brand’s reputation and helping your customers past, present or future. Falling for potential scams and cyber attacks like the most common one for Email Marketing Security: Phishing.
Phishing is a type of social engineering attack that is often used to steal user data, including login credentials and credit card numbers. This is when an attacker, as a trusted entity, deceives a victim into opening an email, instant message, or text message. The recipient then cheated by clicking on a malicious link, which could lead to installation of malware, freezing of system or revealing sensitive information as part of a ransomware attack.
Phishing is a highly successful strategy for hackers to get what they want, and marketers need to be extra careful. Email phishing has a huge impact on email email campaigns, so it is important to know the warning signs.