Split testing is not only fun, it is the best way to test your better email marketing campaigns hypotheses and find the optimal solution for subject lines, content, call-to-action (CTAs), sending time, and more.
The best thing?
You can always find new things to split the test. Naturally, the first step in email marketing is to have your emails opened, otherwise, all your other efforts are wasted. Thus, your subject line is a great place to start.
The purpose of your subject line will always be to arouse emotion in your recipients. If you make people feel something like curiosity, excitement, joy, or even fear, then they are more likely to open your email.
Welcome emails are an important part of your email campaigns because they set the tone for your relationships with your customers.
Most important, your welcome emails should always be sent immediately after signup, when your business is still top of mind. Your welcome email should be personalized, including the recipient’s name and an actual sender – so stay away from emails without replies.
If you want to make sure that you are only sending relevant content to people, segmentation is important.
Once a user signs or purchases a product, you can ask them their preferences by asking them what their interests are and what type of content they want to pursue.
Fragmented email campaigns increase revenue by 760%, so what’s not to like?
If you run an ecommerce store with sports equipment, ask customers what type of sports they are interested in, and create personalized email campaigns based on different segments such as tennis, football, skiing, and more.
When we measure the success of our email campaigns we focus on open and click rates for each email. While this is not the problem, there are better ways to measure the performance of your email campaign.
The answer is: open access and click access.
For example, you can check the total number of people who have opened and clicked your emails in the last 30 days. After that, you can create segments based on passive and active customers and then tailor your campaigns.
Storytelling is one of the oldest principles in direct response sales, and some may even argue that if you can’t tell a good story, you can’t sell your products.
We connect with each other every day through emotional stories, and applying the same practice to our email marketing can prove to be insane.
By the very end of the email they do not mention the product and focus on their recipients to feel gratitude towards their pet, leaving them more inclined to shop.
Storytelling is an effective way to instill feelings in your recipients and convince them to buy your product without actually pitching them.