According to the National Customer Email Report by the DMA, for every dollar you spend on email marketing, you can expect a return of $ 38. Why are many businesses still struggling to get email marketing rights? Every week, a new “industry guru” announces that email is dead when it comes to marketing. But the figures do not agree. Here are 8 tactics to help you supercharging your email marketing:-
No one wants to receive an email that is written for the general public, especially when they have provided personal information to join your email list. But when your email list is very large, and you are using a service to help you complete your email on time, it can be difficult to personalize each one. Using someone’s name is not the same as pronouncing an intimate voice.
When it comes to creating marketing emails, it can be easy to assume that the bulk of the effort should be placed in the content. While every effort should be made to ensure that the content is relevant and engaging, the title should also try as much as possible.
The title can be seen as a “hook”, and when you’re considering resorting to a clickbait title (they often resonate well with the audience), you should make sure that the title is punchy and Is on point. This can help in performing a set process as following:
Of course, you should not conform to this particular process, but you should have something that allows you to invest in your title rather than pop it in your head for the first time.
Knowledge Gaps are the Cliffhanger Ending of Email Marketing. They provide enough information to indicate the recipient’s interest without revealing too much. Levering knowledge gap (also known as curiosity gap, called the basis of those name-based clickbait headlines) is a psychological trick that motivates email recipients to search for more information.
This technique may work well for multi-stage campaigns with one-subject lines. Adding a knowledge gap to your subject line can include asking a question or indicating the value of your email content. Anything that makes your email unique even to leave it unauthorized. In other words, leave the imagination a little for people to click.
This is an old-fashioned marketing strategy that meets the test of the time in which industry you are in. People like free things. When customers sign up for an email list, they usually expect to find something special that can save them money – it may be conditioned by other companies, but it is a business model that works . Offering free e-books, free educational webinars, or even just discounts on the product, these are all methods that often achieve high click-through rates.
Just as the context and content of your email is important, so is the time. Of course, we are not able to find out how everyone checks their email all the time, but there are some statistics that send an email between 8 and 9 am or 3.00 am. Often gives the best results.
Over time, there are days of the week to consider. As you would imagine, people are often catching up on Mondays and spend less time in their inbox Fridays through Sunday, so usually sending an email on Tuesday, Wednesday or Thursday gives the best results. Of course, there will be some of us who have demographics in many time zones. You should think about online tools that ensure that you are able to send emails based on different locations.
This means that more than half the list never clicks, never opens, and never buys. To ensure that you do not lose most of your sales opportunities. It is a good idea to constantly confuse the disabled. For example, sending a special exemption for list members who had not opened the last four to six emails. Or send an update email about upcoming changes. Since last time, this member has clicked on your website.
Conflicting studies are conducted on which days of the week to send messages to busy people. Some find that mid-week emails get better results, but it ultimately depends on your audience.
Many work strictly from Monday to Friday, meaning that Saturday’s email will be buried before the recipient sees it. However, some people do read and respond to emails on weekends. This can be a good opportunity to get into their inbox during times of low traffic.
One of the most important parts of keeping an email list is using that list to conduct market research. The best way to do this is to separate the list into groups and send separate emails to each group. This allows you to test what works and what doesn’t. If you wish, you can send more information, but make sure which emails are hitting their targets.