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MigoSMTP
Marketing email

Campaigns that reach the inbox, not the spam folder

Send campaigns and newsletters on infrastructure that protects your reputation as your list grows.

Campaign delivery with AI subject lines and send-time hints you approve first

Subscribers
name@example.com
Valid
priya@acme.io
Valid
info@@example.com
Invalid
sam@oldco.com
Bounced
team@bigco.com
Role
dev@startup.dev
Valid
Valid
Removed
Review
Consented only
Deduped
Start with a clean listInvalid, duplicate and risky addresses are removed or reviewed first, protecting your sender reputation.
All subscribers[n]
Active in 90 days[n]
Interested in topic[n]
Not sent this week[n]
Behavioural
Dynamic
Narrow to the right audienceFilter by behaviour, plan or interest so each campaign reaches people who actually care.
Campaign goal
AI subject lines
Spring sale, 20% off
Audience: past buyers
Tone: friendly
A: Your 20% is waiting
B: Spring picks for you
C: Last day to save
AI
3Variants
50 / 50Test split
Auto-pickWinner
Variants to test
Your tone
AI drafts subject lines to testGive it the goal and audience and it writes variants in your tone. Pick two to A/B test, and your own edits always win.
Send-time optimisation
0h
6h
12h
18h
24h
Past buyers
8–11am
New sign-ups
6–9pm
Weekend readers
11am–3pm
Compare open rates against your fixed-time baseline: [n]%
Per-segment timing
Time-zone aware
AI picks when each person readsIt learns when each segment tends to open and schedules sends inside that window. Time zones are handled for you.
Mon
Tue
Wed
Thu
Fri
Sat
Gmail
!
Outlook
!
Yahoo
!
Other
!
Inbox
Promotions
Spam risk
Per provider
Per campaign
Check where it landedPlacement by provider shows whether campaigns reach the inbox or the promotions tab.
Campaign safeguards
One-click unsubscribeAlways on
Suppression listAuto-applied
Consent recordStored per contact
Complaint pauseAbove [n]%
Unsubscribe
Suppression
Compliance on by defaultOne-click unsubscribe, suppression lists and consent records are built in, not bolted on.
Clean list
Segment
AI copy
Best send time
Placement
Guard
Typical marketing sends
Monthly newsletterLarge list, scheduled sendBulk
Product launchSegmented audienceCampaign
Win-back seriesTargets inactive subscribersAutomation
Welcome seriesTriggered at sign-upAutomation
SMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit logSMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit log
The challenge

Where marketing email goes wrong

Problem

Lists decay and bounces climb

How we help

Validation and automatic suppression keep list quality high.

Problem

Engagement drops after a big send

How we help

Provider-level reporting shows where inbox placement slipped.

Problem

A new IP gets blocked on day one

How we help

Warmup plans ramp volume at a pace providers accept.

How a message travels

From your app to the inbox, with checks at every hop

Your appSends by SMTP or API with your key.
IntakeAuthenticates, validates and rate-checks the request.
Queue and routingPrioritises mail and picks the right IP pool.
Signing and deliverySigns with DKIM and delivers with provider-aware pacing.
Inbox and eventsDelivery, bounce and engagement events flow back to you.

Best practices that protect delivery

Warm before you scaleIncrease volume gradually on new IPs and domains.
Honour unsubscribesOne-click unsubscribe and fast suppression protect you with providers.
Send to engaged readersTrim inactive addresses before they become spam traps.
Overview

Marketing email with MigoSMTP in short

Use cases

Where teams use it

Monthly newsletter sends

Deliver a large scheduled list with throttling matched to each provider, then review delivery and complaint rates by provider the same day to catch slippage.

Product launch campaigns

Send segmented announcements on a warmed IP, spreading volume over hours so providers see steady traffic instead of a sudden spike from a new sender.

Win-back automation

Re-engage inactive subscribers with a short series, validating addresses first and suppressing anyone who stays silent so old records do not become spam traps. Keep the series short.

Welcome and onboarding series

Trigger a sequence at sign-up using SMTP or API, with fast suppression of bounces so early subscriber mistakes do not harm your reputation. Early engagement helps later campaigns.

AI features

AI-assisted marketing email

Assist

Subject line and preview drafting

Generate several subject and preview text options in your brand voice. Marketers pick, edit or discard them, and nothing is attached to a campaign without explicit approval.

Predictive

Send-time suggestions

Learn from your own historical engagement to suggest when each segment is most likely to read. You can accept a suggested window, override it or keep fixed schedules.

Predictive

Predictive disengagement segments

Surface subscribers whose activity is fading so you can run a re-engagement series or pause mailing them. Segments are proposals; your team chooses what to do with them.

Copilot

Plain-language analytics

Ask questions such as which provider had the highest deferrals last week and get a written answer with the supporting numbers. The assistant reads reports only and changes nothing.

AI features are assistive tools that propose copy, timing and segments, and your marketers stay in control of every campaign decision. [Confirm which AI features are available at launch.]

Best practices

Best practices for marketing email

Warm up every new IP and domain

Start with your most engaged subscribers and raise volume in steps, so providers learn your sending pattern before you send a full list.

Validate before each large campaign

Run old or imported lists through validation to remove invalid and risky addresses, which lowers bounces and keeps spam-trap exposure down.

Make unsubscribing effortless

Include a visible unsubscribe link and support one-click unsubscribe headers. Easy opt-outs reduce spam complaints, which providers weigh heavily.

Judge success by clicks and replies

Treat open rates as a rough guide only, since privacy features inflate them. Use clicks, conversions and provider-level delivery data instead.

Sunset inactive subscribers

Define a window, such as [n] months without engagement, then run a win-back message and stop mailing those who do not respond.

FAQs

Marketing email: frequently asked questions

How do I improve email campaign deliverability?

Authenticate your domain with SPF, DKIM and DMARC, warm new IPs gradually, validate your list, and mail engaged subscribers first. Monitor complaint and bounce rates by provider and act on early warning signs instead of waiting for open rates to fall.

What is the best way to send a newsletter to a large list?

Send through an authenticated service with a warmed IP, split the list into batches, and let throttling match each provider's limits. Schedule the send, watch delivery by provider as it runs, and suppress bounces and complaints immediately afterwards. Avoid sending to the whole list on day one.

Do I need to warm up an IP for email campaigns?

Yes, for any new dedicated IP or domain. Providers have no history for it, so sudden high volume looks suspicious. Start small with engaged contacts and increase volume in planned steps over several weeks. Skipping warmup is a common reason new senders get blocked. [Confirm warmup schedule options.]

Why do my campaigns go to spam?

Common causes are missing authentication, a cold or shared IP with poor history, high complaint rates, unengaged or purchased lists, and spammy content. Check authentication first, then look at per-provider complaint and bounce data to find where the problem starts.

Can I use SMTP with my existing email marketing tool?

Yes. Many campaign tools and plugins accept SMTP credentials, so you can point them at MigoSMTP and keep your current workflow. Use a verified domain and dedicated credentials for marketing. Keep campaign and transactional credentials separate. [Confirm supported tools and ports.]

How often should I clean my email list?

Validate before any large send to an older list, and remove hard bounces and complaints continuously. Review inactive subscribers on a regular cycle, such as every [n] months, and suppress those who do not respond to a re-engagement message. Frequent small cleanups beat rare large purges.

Can AI write email subject lines?

Yes, AI can draft subject lines and preview text in your tone, and suggest variants to test. It should assist rather than decide: a marketer reviews the options and approves the final copy. [Confirm which AI features are available at launch.]

How does send-time optimisation work?

It looks at when your own subscribers have opened or clicked in the past and suggests a delivery window for each segment. The suggestion is based on your data, can be overridden, and works best with a few months of engagement history.

Customer story

[Add a customer quote or result from a marketing customer]

[Name, title, company]

Ready to see it with your sending?

Tell us about your volume and setup and we will walk you through the right configuration.

Start sending in minutes.

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