Private sending IPs with an automated ramp, so mailbox providers learn to trust you gradually.
AI-paced warmup adapts daily volume to what each provider is telling us.
Day Daily limit Status 1 [N] complete 2 [N] complete 3 [N] in progress 4 [N] scheduled ... 21 [N] scheduled
Private addresses that carry only your reputation.
Daily limits rise on a schedule without manual work.
Overflow routes through the shared pool while limits are low.
See how each IP is performing with each provider.
Separate transactional and marketing traffic by pool.
Alerts if an IP is listed.
Request IPs for the stream you want to isolate.
Choose a schedule that matches your target volume.
Routing shifts to your IPs as limits increase.
Switch between stages to see what you control at each step. Illustrative interface with sample data.
Sending too much from a new IP is the most common cause of early blocks. The plan keeps volume in step with reputation.
Put receipts and password resets on their own dedicated IP pool. A marketing complaint spike then cannot affect time-sensitive messages customers are waiting for. Keep each stream clean and independent.
When your steady volume is large enough to build its own reputation, a dedicated IP gives you control and a clear per-provider view of how you are perceived.
Pair a new domain with a warmup plan so volume rises in step with reputation, rather than starting at full speed and drawing early throttling or blocks.
Assign a dedicated IP to a client whose reputation must stay clean and independent, so another client's mistakes never affect their inbox placement. This protects both brands from each other.
The plan reads deferral and complaint signals per provider and recommends slowing, holding or advancing daily limits. You can accept its adjustments or keep a fixed schedule.
Based on your recent sending, forecasting estimates when you can reach target volume and flags if your list size makes the schedule unrealistic. It is a planning aid, not a promise.
A copilot turns per-provider signals into plain English, such as why Outlook is deferring you, and lists likely causes. You choose what to change. It helps new team members learn quickly.
Anomaly detection notices bounce and block patterns that often precede a blocklist listing and alerts you. Pausing traffic is a recommendation you confirm. Review is always yours to do.
AI features are assistive: they recommend pacing and flag risk, and you approve any change to warmup plans or routing. [Confirm which AI features are available at launch.]
Start the ramp with your most engaged contacts. Opens, clicks and replies in early days establish a strong reputation faster than cold segments.
Consistency matters more than speed. Sudden jumps in daily volume look like a compromised account to mailbox providers.
Keep transactional and marketing traffic on different IPs so engagement differences in one stream cannot drag down the other.
Set up SPF, DKIM and DMARC first. Warming an unauthenticated IP wastes the most valuable early period. Do it early, before the ramp begins.
During the ramp, check deferrals and complaint rates by provider each day. Early problems are cheap to fix and expensive to ignore.
A dedicated IP is a sending address assigned only to your account. Mailbox providers build a reputation for it based solely on your mail, which gives you more control than a shared IP, where all customers' behaviour contributes to the same reputation.
It depends on your target volume and how providers respond. Higher targets need longer ramps. Use the warmup calculator to estimate a schedule, and expect the plan to pause or extend if deferrals or complaints rise. Review the plan weekly during the ramp.
Not always. Lower or irregular volumes often perform better on a well-managed shared pool, because a dedicated IP needs steady sending to keep its reputation. Consider one when volume is consistent or you must isolate streams or clients. Be honest about your real volume.
A shared IP is used by many customers and its reputation is pooled. A dedicated IP is yours alone, so you control its reputation entirely, for better or worse. Dedicated IPs need warmup and consistent volume. Control cuts both ways, good and bad.
[Describe BYOIP availability.] If you are interested, contact us with your address ranges and expected volume so we can advise what is possible. We can review ranges for reputation history, authentication setup and abuse records before accepting them, since existing history travels with an address and affects your warmup plan significantly.
Availability and pricing vary by plan and region. See the pricing page for current options. [Confirm plans and regions.] [price] Some plans may include a set number of dedicated addresses, while others offer them as an add-on, and region choices can affect which addresses are available to you at any time.
AI watches deferral and complaint signals per mailbox provider and recommends pacing changes, forecasts when you can reach target volume, and explains reputation issues in plain language. You can accept recommendations or keep a manual schedule. [Confirm which AI features are available at launch.]
You are alerted, and the alert explains the likely cause and the removal steps for that list. Fix the underlying issue first, then request delisting. Traffic can be routed through the shared pool while you resolve it. Then request delisting once the cause is resolved.
It depends on your target volume. Use the warmup calculator to estimate a schedule.
Not always. Lower volumes often do better on a well-managed shared pool.
Create an account, add your domain and send your first email.