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MigoSMTP
Analytics & Reports

See what your email is doing, in real time

Delivery, bounce and engagement reporting by domain, provider and stream, with logs for every message.

Ask questions in plain English and get charts and a written explanation back.

Dashboard · sample data
Delivered[n]
Opened[n]
Clicked[n]
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Live
Updated now
Your sending at a glanceDelivered, opened and clicked counts update as events arrive, with trends across the week.
By provider
Gmail
Outlook
Yahoo
Other
Per provider
Sample data
Break it down by providerSee how Gmail, Outlook and Yahoo treat your mail differently and spot a provider-specific problem fast.
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Gmail
!
Outlook
!
Yahoo
!
Other
!
Inbox
Promotions
Needs attention
Heat map
Daily
Watch placement over timeA heat map of inbox placement by provider and day makes a sudden dip impossible to miss.
Sent[n]
Delivered[n]
Opened[n]
Clicked[n]
Funnel
Per campaign
Follow the engagement funnelFrom sent to clicked, see where recipients drop off and which campaigns convert.
Which provider had the most bounces this week?
Event: bounce
Range: 7 days
Group: provider
Provider A
Provider B
Provider C
Others
Provider A leads with about half of all bounces, mostly soft ones.
Natural language
Shows its filters
Ask your data in plain languageType a question and AI turns it into filters over your event data, then shows the answer with the numbers behind it. No query language to learn.
Bounce rate above [n]%Check list quality
Complaints risingPause the campaign
Back to normalAll metrics healthy
Email
Chat
Webhook
Thresholds
Multi-channel
Get alerted when metrics moveSet thresholds for bounce and complaint rates and get a message before a small problem grows.
Overview
By provider
Placement
Engagement
Ask in English
Alerts
Delivery by providerSample
Provider         Sent    Delivered   Bounced
Gmail            [N]     [%]         [%]
Outlook          [N]     [%]         [%]
Yahoo            [N]     [%]         [%]
Other            [N]     [%]         [%]
SMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit logSMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit log
Capabilities

From the big picture to a single message

Delivery and bounce reports

Trends over time with the reasons behind failures.

Provider breakdown

See how each mailbox provider treats your traffic.

Bot-safe engagement

Opens and clicks with automated traffic filtered out.

Message logs

Search by recipient, subject or message ID.

Scheduled reports

Email a summary to your team on a schedule.

CSV export

Take the data into your own tools.

How it works

STEP 1

Pick a view

Start from the dashboard or a saved report.

STEP 2

Filter by what matters

Domain, workspace, stream, tag or time range.

STEP 3

Share or schedule

Send a report to your team or export it.

See it in action

One platform from first send to inbox

Switch between stages to see what you control at each step. Illustrative interface with sample data.

app.migosmtp.com / sendSample data
Queued
[n]
Sent
[n]
Rate
[n/s]
acceptedmessage to you@example.com
acceptedmessage to team@example.com
queuedbatch of [n] recipients
acceptedmessage to ops@example.com
Insight

Spot a deliverability problem before customers do

Provider-level views show where deferrals and bounces start, so you can act early.

  • Compare domains and workspaces
  • Drill from a chart to the messages behind it
  • Alert on bounce and complaint thresholds
  • Retention that matches your plan
At a glance
ReportsDelivery, bounce, engagement, usage
LogsSearchable per message
ExportCSV
Retention[Confirm retention by plan]
Overview

What is email analytics?

Use cases

Common email analytics use cases

Spotting a provider-specific problem

If delivery drops only at one mailbox provider, the provider breakdown shows it quickly. You can then drill into those messages to read the deferral reasons.

Reporting per client or brand

Use workspaces or tags to separate customers, then schedule a weekly summary email for each. Agencies avoid manual spreadsheet work and keep clients informed. Clients stay informed without extra effort.

Investigating a customer complaint

Search the message log by recipient or subject to see exactly when an email was accepted, deferred or delivered, and answer the support ticket with facts.

Comparing template performance

Tag sends by template and compare delivery and engagement. Learn which messages perform best and which need rewriting, without exporting data to another tool. Decisions rest on evidence, not guesses.

AI features

AI-assisted email analytics

Ask

Natural-language analytics

Ask questions such as why bounces rose on Tuesday and receive a chart with a written explanation and links to the underlying messages. Answers cite the data they used.

Predictive

Anomaly detection and forecasts

Models learn your normal patterns by provider and stream, alert you to unusual deferral or complaint shifts, and forecast likely volume against plan limits. Thresholds and recipients are yours to set.

Copilot

Weekly AI digest

A scheduled summary highlights what changed, what needs attention and suggested next steps in plain English. Your team reviews it like any other report. Share it with stakeholders if you wish.

Insight

Send-time insights

Based on your own engagement history, the system shows which hours tend to perform better for an audience. Treat it as guidance, since each list behaves differently.

AI features are assistive: they explain and highlight, and your team decides which alerts and actions to use. [Confirm which AI features are available at launch.]

Best practices

Best practices for email analytics

Segment before you average

Overall rates hide problems. Break results down by provider, domain and stream before concluding that everything is healthy.

Set alert thresholds early

Choose bounce and complaint thresholds before there is an incident. Alerts based on your baseline catch drift that dashboards you rarely open miss.

Treat opens as directional

Privacy features and image prefetching distort open data. Lean on clicks, replies and conversions for decisions that matter.

Tag sends consistently

Use a naming convention for tags such as campaign, template and environment. Consistent tags make later comparisons possible.

Read the reasons, not only rates

A bounce percentage tells you something is wrong; the reason codes tell you what. Drill into the logs when numbers move.

FAQs

Email analytics: frequently asked questions

What is email analytics?

Email analytics measures how your email performs through delivery, bounce, complaint, open and click data. It shows whether messages reached mailbox providers and how recipients responded, so you can find and fix deliverability and content problems. Both views help when diagnosing a problem.

How do I check why an email was not delivered?

Search the message log by recipient, subject or message ID and open the entry. It shows each attempt, the response from the receiving server and the final status. The error reference explains common codes. Compare the response text with the error reference to understand it.

Are email open rates accurate?

Open tracking is an estimate. We filter known automated opens, but image prefetching and privacy features still distort the numbers. Use opens as a trend indicator and rely on clicks and conversions for important decisions. Pair them with other signals. Pair them with clicks, replies and downstream conversions.

Can I see data per customer or brand?

Yes. Use workspaces for full separation or tags for lighter grouping, then filter reports and logs accordingly. Agencies commonly use one workspace per client. Filters let you narrow each report to a single customer, so you can share only the relevant view with them or export the data for your own client reporting needs.

Can I schedule reports?

Yes, reports can be emailed to your team on a schedule, and data can be exported as CSV for use in your own tools. Choose a frequency and a recipient list, and each report arrives as a summary your team can read without logging in. Data can also be exported as CSV for your own analysis and long-term storage.

How long is analytics data kept?

[Confirm retention by plan.] Check the pricing page or your plan details for how long logs and aggregated reports remain available. Logs and reports may be retained for different periods, so export anything you must keep for compliance, audits or year-on-year comparisons before it expires under your plan, and set a regular export if so.

What is the difference between delivery rate and inbox placement?

Delivery rate means the receiving server accepted the message. Inbox placement is whether it landed in the inbox rather than spam. We report acceptance and engagement signals, but placement itself is not directly observable by any sender. No sender can see the final folder directly.

How does AI work in email analytics?

You can ask questions in plain language, receive explanations and charts, get anomaly alerts and read a weekly digest. These are aids to interpretation, and your team decides what to do. [Confirm which AI features are available at launch.] Try asking a real question from last week.

Are opens accurate?

Open tracking is an estimate. We filter known automated opens, but no method is perfect.

Can I see data per customer?

Yes, use workspaces or tags to separate customers.

Can I schedule reports?

Yes, reports can be emailed to your team on a schedule.

Start sending in minutes.

Create an account, add your domain and send your first email.