New guide: how to warm up a dedicated IP without hurting your reputation. Read now →
Log in
MigoSMTP
Agencies & resellers

Manage email for many clients from one platform

Give each client their own workspace, domains and reports, and bill them your way.

One platform for every client, with AI-written reports that you review first

Your agency
Client 1Brand and domain
own pool
Client 2Brand and domain
own pool
Client 3Brand and domain
own pool
Client 4Brand and domain
own pool
Client work never mixes
Isolated
Own reputation
A workspace per clientKeep every client in an isolated workspace with their own domain, reputation and reports.
Client 1
Client 2
Client 3
Client 1
Open
Their domain
Client 2
Open
Their domain
Client 3
Open
Their domain
White-label
Per-client
Their brand, not yoursEach client sends from their domain with their templates and colours, ready to look like their own.
A
[Name]Account lead
D
[Name]Designer
C
[Name]Client
Send campaigns
Edit templates
View reports
Billing
Per-client roles
Client portals
Give the right accessAccount managers see their clients only, designers edit templates, and clients can have read-only reports.
Campaign calendar
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
3
8
15
22
27
Client 1Newsletter
Client 2Promotion
Client 3Launch
Cross-client
Plan ahead
One calendar across clientsSee every client's campaigns in one place so you avoid clashes and plan around peaks.
Which clients had a deliverability dip this week?
All clients
Range: 7 days
Share of dip
Client A
Client B
Client C
Client D
Client A needs a look: a complaint spike after Tuesday's send.
Cross-client
Respects access
Ask across every client accountOne question spans all client workspaces and returns a ranked answer. Agencies spot who needs attention without opening ten dashboards.
Usage · Client 1
Emails sent[n]
Dedicated IP[price]
Validation[price]
Total[amount]
PAID
Per workspace
Export
Bill per clientUsage is tracked per workspace so you can pass costs through or add your margin.
Clients
Brand
Access
Plan
Ask all clients
Billing
What agencies manage
Client workspaceOwn keys, domains and limitsIsolated
Client reportsDelivery by clientReporting
Shared templatesReusable across clientsLibrary
Client billing[Describe resale model]Billing
SMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit logSMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit log
The challenge

What agencies need from an email platform

Problem

One client's problem should not affect another

How we help

Workspaces isolate limits, suppression and reputation signals.

Problem

Clients ask for visibility

How we help

Scheduled reports and read-only roles give clients their own view.

Problem

Setup repeats for every client

How we help

Domain onboarding and templates can be reused.

How a message travels

From your app to the inbox, with checks at every hop

Your appSends by SMTP or API with your key.
IntakeAuthenticates, validates and rate-checks the request.
Queue and routingPrioritises mail and picks the right IP pool.
Signing and deliverySigns with DKIM and delivers with provider-aware pacing.
Inbox and eventsDelivery, bounce and engagement events flow back to you.

Best practices that protect delivery

One workspace per clientKeep data and reputation separate.
Use read-only rolesLet clients view results without changing settings.
Standardise onboardingCreate a repeatable domain checklist.
Overview

Email for agencies with MigoSMTP in short

Use cases

Where teams use it

Client workspaces

Create a workspace per client with its own keys, sending domains and limits, so one client's list problems never reduce another's delivery. Offboarding is clean when a contract ends.

Client delivery reporting

Produce delivery, bounce and complaint reports per client, scheduled or on demand, and share a read-only view so clients can check results themselves. Reports can be scheduled monthly.

Shared template libraries

Maintain reusable layouts and transactional templates across clients, then adjust branding and wording per workspace instead of rebuilding from scratch. Updates roll out without rebuilding each account.

Reselling email delivery

Offer email as a managed service with your own pricing model, using the partner program. [Describe resale model, [price] and margin.] Pricing and margins are set by you.

AI features

AI-assisted email for agencies

Assist

Client report summaries

Turn a month of delivery data into a readable summary with highlights and issues. The account manager edits and approves it before it is sent to the client.

Anomaly

Client risk alerts

Watch each workspace for rising bounces or complaints and alert the account owner early. The agency decides whether to contact the client, throttle or pause.

Copilot

Onboarding checklist guide

Generate a domain onboarding checklist tailored to a client's DNS provider and flag missing records. A team member applies the changes and confirms verification. Verification stays manual.

Copilot

Natural-language analytics

Ask which clients had the highest deferral rate last week and get a written answer with figures. The assistant only reads reports and changes no setting.

AI features are assistive, so account managers review all drafts and alerts and stay in control of what clients see and how their accounts are configured. [Confirm which AI features are available at launch.]

Best practices

Best practices for email for agencies

Create one workspace per client

Keep data, keys and reputation separate, and remove a client cleanly if the relationship ends. Reputation then follows each client individually.

Use read-only client roles

Let clients view reports and logs without being able to change domains, keys or limits. That reduces accidental changes.

Standardise domain onboarding

Use one repeatable checklist for SPF, DKIM, DMARC and tracking domains, and verify each step before a client sends.

Agree sending policies up front

Document list sourcing, consent and unsubscribe handling in each client agreement, since the agency shares responsibility for sender behaviour.

Review each client monthly

Check bounce, complaint and inactivity trends per workspace, and address list quality issues before they affect delivery. Early action is cheaper than recovery.

FAQs

Email for agencies: frequently asked questions

How do agencies manage email for multiple clients?

Use one workspace per client, each with its own sending domain, API keys, limits and reports. The agency team gets access to all workspaces, while clients receive limited roles. This keeps data and reputation separate and onboarding repeatable. Offboarding then means closing one workspace.

Can I give clients their own login to see reports?

Yes, through read-only or limited roles, so clients can review delivery results and logs without changing settings. Scheduled report delivery is another option for clients who prefer email. Clients see only their own workspace, never other clients' data or settings. [Confirm role options.]

How do I stop one client's list from hurting other clients?

Isolate clients in workspaces, apply sending limits, validate lists at onboarding and suppress bounces and complaints automatically. Move heavy or high-risk clients onto a separate IP pool if their behaviour starts to affect delivery elsewhere. Review each client's rates monthly.

Can I resell email delivery under my own brand?

MigoSMTP has a partner program for referral and resale. Terms, branding options and pricing depend on the arrangement. Many agencies start with referral and move to resale as volume grows; decide this before the first client signs. Clear terms prevent later disputes. [Confirm partner program terms, [price] and white-label options.]

How should I onboard a new client's sending domain?

Add SPF and DKIM records, publish a DMARC policy starting at monitoring, verify the domain, send a test, and warm gradually if volume is large. Keeping this as a checklist makes every onboarding the same. Record who completed each step.

What should an agency email service agreement cover?

Cover list consent, acceptable use, unsubscribe handling, complaint thresholds, data ownership and offboarding. Clear policies protect shared reputation and make it simple to act when a client's practices cause problems. Review these terms with each client at least yearly. [Confirm with legal counsel.]

Can AI write client email reports?

AI can turn delivery data into a readable summary with highlights and recommended actions. An account manager should check the figures and wording before sending it to a client. Include the source figures alongside it. [Confirm which AI features are available at launch.]

Can AI warn me before a client's deliverability drops?

Anomaly alerts can spot rising bounces, complaints or deferrals per workspace and notify the account owner. They are early signals; the agency decides what to do next. Thresholds can be set per client workspace. [Confirm which AI features are available at launch.]

Customer story

[Add a customer quote or result from a agency customer]

[Name, title, company]

Ready to see it with your sending?

Tell us about your volume and setup and we will walk you through the right configuration.

Start sending in minutes.

Create an account, add your domain and send your first email.