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MigoSMTP
E-commerce

Order, shipping and cart emails customers actually open

Keep every order update on time and every campaign out of the spam folder, including during sales peaks.

Order and cart email that holds up on sale day, with AI timing and copy help

Order #[id]2 items · [total]
Place order
order.created
Receipt
Items[n]
Shipping[n]
Tax[n]
Total[n]
Receipt sent
Event driven
Instant
An order triggers the receiptThe moment checkout completes, your store fires an event and the confirmation is on its way.
Receipt template
Customer sees
<h1>Thanks, {{name}}</h1>
{{#items}} {{title}}
Track: {{tracking_url}}
Thanks, Priya
Running shoes × 1
Track: [link]
name → Priya
tracking → [link]
Line items
Tracking link
Order data fills the templateProduct names, totals and tracking links are merged into a branded template automatically.
Order packedYour order is ready
ShippedTracking inside
Out for deliveryArrives today
Warehouse scans
Carrier webhook
Status event
Packed
Shipped
Delivered
Status emails
Fewer tickets
Shipping updates keep them calmPacked, shipped and out-for-delivery messages cut "where is my order" tickets.
Normal capacity
Sale starts
Queue absorbs orders
Every receipt sent
Burst safe
Nothing dropped
Survive the flash saleA sudden burst of orders is queued and smoothed, so every receipt still goes out.
Predictive segments
Ready to buy
Browsers
Lapsing
Ready to buySend a cart reminder
BrowsersShow back-in-stock picks
LapsingOffer a win-back note
Behaviour clusters
Review first
AI finds who is about to buyInstead of one blast, AI groups shoppers by behaviour and suggests a different nudge for each. You review before anything is sent.
Order emails
Delivered[n]
Opened[n]
Orders[n]
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Per message
Attribution
Tie email to revenueSee which messages drive repeat orders, and which ones are just noise.
Order
Data
Updates
Flash sale
AI segments
Revenue
Typical store emails
Order confirmationImmediately after checkoutCritical
Shipping updateCarrier eventsPriority
Abandoned cartTriggered after a delayAutomation
Back in stockSubscriber alertCampaign
SMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit logSMTP relayREST APIWebhooksDedicated IPsDKIM signingInbound parseTemplatesAnalyticsSuppression listsReputation monitoringEmail validationTeam roles and audit log
The challenge

Where store email goes wrong

Problem

Sale-day volume triggers throttling

How we help

Provider-aware throttling and warmed capacity absorb peaks.

Problem

Order mail mixes with promotions

How we help

Separate streams keep confirmations on a trusted path.

Problem

Plugin settings are hard to debug

How we help

Standard SMTP works with common platforms and logs show what happened.

How a message travels

From your app to the inbox, with checks at every hop

Your appSends by SMTP or API with your key.
IntakeAuthenticates, validates and rate-checks the request.
Queue and routingPrioritises mail and picks the right IP pool.
Signing and deliverySigns with DKIM and delivers with provider-aware pacing.
Inbox and eventsDelivery, bounce and engagement events flow back to you.

Best practices that protect delivery

Warm up before peak seasonRamp new IPs weeks ahead of a major sale.
Validate at checkoutOffer a correction when an address looks wrong.
Separate promo from order mailUse different streams and sending domains.
Overview

E-commerce email with MigoSMTP in short

Use cases

Where teams use it

Order confirmations at checkout

Send confirmations the moment payment succeeds on a protected stream, so a flash sale surge of receipts is not delayed by a promotional campaign. Support can confirm any order email.

Shipping and delivery updates

Turn carrier events into customer notices, with delivery tracking that lets support confirm whether a dispatch email actually reached the buyer. Late dispatch notices are easy to spot.

Abandoned cart reminders

Trigger a reminder after a delay and stop it as soon as the order completes, using validation to avoid sending to mistyped checkout addresses. Reminders stop after purchase.

Back-in-stock and promotions

Notify subscribers when items return and run seasonal campaigns on a warmed domain, throttled to match each mailbox provider's acceptance rate. Keep promotional frequency modest and respectful.

AI features

AI-assisted e-commerce email

Assist

Cart reminder drafting

Draft abandoned-cart and back-in-stock wording that matches your brand voice and product details. A merchant edits and approves each version before the automation can use it.

Predictive

Send-time suggestions

Suggest when to send reminders and promotions based on your customers' past engagement. You can accept the window, override it, or keep immediate sends for order mail.

Forecast

Sale-day volume forecast

Estimate expected sending volume for a planned sale from past campaigns so you can warm capacity in advance. Forecasts are guidance, and you set the final plan.

Copilot

Delay explanation copilot

Ask why a customer's order email arrived late and get a plain summary of deferrals and retries from the log. It reads data only and makes no changes.

AI features are assistive, so merchants review every suggested message, schedule and forecast and remain in control of what customers receive. [Confirm which AI features are available at launch.]

Best practices

Best practices for e-commerce email

Warm up before peak season

Begin ramping new IPs several weeks ahead of a major sale, so providers already trust your volume when traffic spikes.

Validate addresses at checkout

Check format and domain as customers type and offer a correction for likely typos, which prevents lost confirmations and bounces.

Separate domains for order and promo mail

Send receipts from one subdomain and campaigns from another, so a marketing complaint spike cannot touch order delivery.

Stop cart reminders on purchase

Suppress reminders as soon as an order is placed. Mailing someone about a cart they already paid for draws complaints.

Review plugin SMTP settings after updates

Platform and plugin updates can reset mail settings. Send a test order after changes and confirm delivery events are still arriving.

FAQs

E-commerce email: frequently asked questions

What is the best way to send order confirmation emails?

Send them from an authenticated domain through a dedicated transactional stream, triggered as soon as payment succeeds. Keep them free of promotional content, include a plain-text part, and track delivery events so support can verify any customer's confirmation. Test with a real order after any change.

Why are my order emails going to spam?

Typical causes are missing SPF, DKIM or DMARC, a shared sender with poor reputation, or promotional mail on the same domain. Authenticate your store domain, separate order mail from marketing, and check bounce and complaint data by provider. Fix authentication before anything else.

How do I set up SMTP for my online store?

Create SMTP credentials, enter the host, port and login in your store platform or mail plugin, and verify your sending domain. Then place a test order and confirm the delivery event. Test mail from a staging store first. [Confirm host, ports and supported platforms.]

How do I handle email volume on Black Friday or sale days?

Warm your IPs weeks ahead, forecast expected volume, stagger promotional sends and keep order mail on its own stream. Watch deferrals by provider during the sale so you can slow campaigns without delaying confirmations. Pause low-priority campaigns if deferrals rise during the sale.

Do abandoned cart emails hurt deliverability?

Not if used carefully. Send to addresses that were validated, stop the reminder once an order completes, limit the number of reminders, and honour unsubscribes. High complaint rates from careless automation are what damage reputation. Cap the series at a few messages.

Should I use a dedicated IP for my store?

It depends on volume. Stores with steady, larger volumes or sharp sale peaks often benefit from a warmed dedicated IP, while smaller shops may do well on a managed shared pool. Review the choice each year. [Confirm pool and dedicated IP options.]

Can AI write abandoned cart and product emails?

AI can draft reminder and back-in-stock wording using your product details and tone. A person should review every draft and approve it before the automation goes live. Check product details and pricing for accuracy too. [Confirm which AI features are available at launch.]

Can AI help me plan email volume for a big sale?

A forecast based on your previous campaigns can estimate expected volume so you warm capacity in time. It is a planning aid, and you decide the schedule and limits. Forecasts improve as more campaign history accumulates. [Confirm which AI features are available at launch.]

Customer story

[Add a customer quote or result from a e-commerce customer]

[Name, title, company]

Ready to see it with your sending?

Tell us about your volume and setup and we will walk you through the right configuration.

Start sending in minutes.

Create an account, add your domain and send your first email.